Digital Thinkers: Neil Hudspeth, regional digital director, Leo Burnett Asia Pacific

Neil Hudspeth, as regional digital director, Leo Burnett Asia Pacific, feels agencies and clients shouldn't get distracted by technology from the importance of understanding the audience.

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What do you think of GM's decision to stop advertising with Facebook?


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Exactly the right decision
  44%
 
They will live to regret this
  19%
 
Doesn't really matter much in the end
  38%
TOTAL VOTES: 32

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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
May, 2012