Digital Thinkers: Paul Soon, regional director, XM Asia-Pacific

Paul Soon, regional director, XM Asia-Pacific and director, digital, JWT Asia Pacific / XM Asia Pacific, believes usability and meaningful use of technology will be key factors in 2012's digital marketing campaigns.

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What do you think of GM's decision to stop advertising with Facebook?


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Exactly the right decision
  44%
 
They will live to regret this
  19%
 
Doesn't really matter much in the end
  38%
TOTAL VOTES: 32

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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
May, 2012