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Campaign TV: Nielsen's Cheong Tai Leung on media in 2012

By Marie Green, Magz Osborne on Nov 30, 2011
filed under Media, Asia-Pacific

ASIA-PACIFIC - In the second of a four-part series looking at Asia's changing media landscape, Nielsen Asia-Pacific, the Middle East and Africa president Cheong Tai Leung advises that brands must increase their investment in digital as consumers' preference for "anytime, anywhere" content grows.

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Campaign Magazine

Campaign Asia-Pacific
May, 2012