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VIDEO: Nick Brien, CEO, McCann Worldgroup

Brien points out that in order to move forward, the advertising industry as a whole needs to fundamentally transform the way it does business. "We have got to really understand that there is a sea change occurring and many of our clients, many of the agencies, are relying on their intuition of ...

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Data & Research

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Nov 25, 2015

As of the close of the third quarter, Opera’s reach in Asia Pacific (APAC) and Oceania is over 400 million unique users each month. The APAC region is the largest global market on its platform in terms of unique users. However, it is number two when measured by impressions served and number three for revenue generated.

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