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BEHIND THE SCENES with Shangri-La’s ‘It’s in our nature’ campaign

By Staff Reporters on Jun 17, 2010
filed under Creativity, Asia-Pacific

HONG KONG - Brendan Inns, vice-president of brand communications at Shangri La Hotel & Resorts, and Adam O'Conor, managing director at Ogilvy & Mather Advertising, tell Media the story behind Shangri-La's new global brand campaign 'It's in our nature'.

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Campaign Asia-Pacific
May, 2012