The death of Flash
Google has officially announced that Chrome will stop autoplaying Flash-based ads on 1 September. Here are two recent columns providing different perspectives on the 'death' of Flash.
Aug 17, 2015
The 'death of Flash' is a symptom of a larger disease
The digital advertising industry is currently scrambling to adopt HTML5 with the impending 'death of Flash'. The question we need to ask ourselves about the mad scramble, says Kevin Peterson of Pixels, is why?
Aug 12, 2015
The Flash ad is dead: Are you ready for the HTML5 interactive era?
Flash is dying and will be gone sooner rather than later. But don't panic. The change to HTML5 will provide advertisers with advantages in not only creativity but also ROI, explains Sizmek's Jordan Khoo.
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