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Tag / viral marketing
Creativity
BEHIND THE SCENES with 'Be a Changi millionaire' campaign
By
Kenny Lim
, Jun 11, 2010
SINGAPORE - To launch Changi Airport's largest-ever shopping promotion, 'Be a Changi millionaire', Changi Airport Group were not content with just another print, television or ...
Creativity
Lee Jeans | Make History The Walkers | China
Mar 10, 2010
Fashion line Lee Jeans has released a campaign by Ogilvy & Mather Shanghai titled 'The Walkers' for its Spring collection.
Creativity
Fox | Glee Campaign | Japan
Feb 4, 2010
Golden Globe awarded American drama series 'Glee' is going to start on 7 February in Japan and Fox International Channels has launched an odd, yet heart-warming viral campaign ...
Marketing
SingPost apologises for "vandalism" guerrilla campaign gone awry
By
Kenny Lim
, Jan 7, 2010
SINGAPORE - A guerrilla campaign by postal company SingPost to promote the upcoming Youth Olympic Games (YOG) in Singapore has led to public outcry over the stunt's "acts of ...
1
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7 ways marketers are using the mobile screen: JWT
Futurebrand names new Asia-Pacific CEO
Fonterra's regional digital pitch narrowed to three agencies
Draftfcb appoints COO to head region
GroupM selects Buddy Media as global social-media ad partner
GALLERY: Inside the jury room for the 2012 Asian Marketing Effectiveness Awards
Data: What sports fans are watching
Data points: Consumer spending in India
GALLERY: 2012 Asian Marketing Effectiveness Award presentations
Muse Awards photo-contest winners
Blackberry launches global campaign: People of action
Citi marks 200 years with global and Asia-specific campaigns
Case Study: Cass Beer lobs viral beer bombs in Korea
MEC celebrates 10-year anniversary, predicts greater role for media agencies
Top 10 sports TVCs
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MAGAZINE
Campaign Asia-Pacific
May, 2012
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