tv
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Sep 14, 2023
Music genre ad volumes on TV witnessed growth of 9% in Jan-Jun’23: TAM report
‘Food & Beverages’ emerged as the leading sector with a 26% share of ad volumes
Sep 11, 2023
Global marketers fall rapidly out of love with TV, according to Kantar study
Study quizzed 900 marketers from markets spanning the globe.
Aug 4, 2023
Sharpest ever decline of linear TV viewers in 2022
For the first time, there has also been a significant decline in older audiences (65 and over) watching daily broadcast TV.
Apr 20, 2023
The upfront that changed everything? Wait until next year.
Macroeconomic conditions lend themselves to business as usual at the annual television rights buying event in the US.
Nov 27, 2022
Media buyers react: TV is fine – let's stop separating linear and digital
The shift from traditional channels to digital is not new, but the looming recession is causing advertisers to take a cautious approach.
Jun 7, 2022
GroupM sets parameters for new measurement partners in the US
The media buying giant aims to bring the buy side’s voice to the TV measurement conversation with a new set of standards for partners.
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