Campaign Asia-Pacific

Digital

Fonterra's regional digital pitch narrowed to three agencies

By Emily Tan, 5 days ago

ASIA-PACIFIC - Multinational New Zealand-based dairy company Fonterra has narrowed its digital pitch to three agencies: Tribal DDB, Ogilvy One and incumbent Proximity.

Digital

Rob dePinto leaves chief technologist, Asia-Pacific, Tribal DDB role

By Emily Tan, May 15, 2012

HONG KONG - Rob dePinto has decided to step down from the post of chief technologist, DDB Group / Tribal DDB to pursue his own business interests.

Advertising

Tribal DDB Korea GM departs after short tenure

By David Blecken, Apr 12, 2012

SEOUL – David Meister (pictured), general manager of Tribal DDB Korea, has left the agency after a period of less than a year.

Digital

CASE STUDY: Tribal DDB goes crowdsourcing in Indonesia for Philips

Mar 8, 2012

INDONESIA - Crowdsourcing proved to be an invaluable tool for Philips in kicking off its Asia-pacific wide brand building campaign, The + Project together with Tribal DDB.

Digital

Opinion: How will the Facebook generation grow up?

By Amanda King, Nov 4, 2011

The social media generation is always sharing, always on and always aware they're being marketed to. Amanda King, president at Tribal DDB Asia-Pacific asks how marketers plan ...

Digital

Digital happenings this week from Google, Tribal DDB, Zenith and more

By Staff Reporters, Oct 21, 2011

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Digital

OPINION: Mobile - is it finally here?

By Amanda King, Sep 30, 2011

Mobile marketing is finally here, says Amanda King, president at Tribal DDB Asia-Pacific. And consumers and retailers are leading the way.

Digital

Digital happenings this week from WSJ, Tribal DDB, JWT and more

By Rhandell Rubio, Sep 23, 2011

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Digital

Digital happenings this week from Twitter, Friendster, Tribal DDB and more

By Rhandell Rubio, Sep 16, 2011

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Digital

Tribal DDB widens Greater China footprint to Guangzhou

By Jenny Chan, Sep 9, 2011

GUANGZHOU - Tribal DDB will launch the digital network’s first office in Guangzhou, complementing the group’s existing four offices in Greater China – ...

Digital

Digital happenings this week from Yahoo, The Economist, Tribal DDB and more

By Rhandell Rubio, Aug 12, 2011

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Digital

Tribal DDB India picks up digital account for Cox & Kings

By Staff Reporters, Jul 27, 2011

MUMBAI - Tribal DDB India has been appointed as the digital agency for UK-headquartered travel company Cox & Kings.

Digital

OPINION: Selling through interactive video content

By Amanda King, Jun 10, 2011

Amanda King, president at Tribal DDB Asia-Pacific, looks at driving sales through interactive video content.

Digital

OPINION: Keeping up with a changing customer journey

By Amanda King, May 13, 2011

Amanda King, Tribal DDB Asia-Pacific president, looks at how the customer journey has changed and the subsequent opportunities for marketers.

Digital

'Party Time' provides digital snapshot of Singapore elections

By Rhandell Rubio, Apr 29, 2011

SINGAPORE - In the run-up to the 2011 Singapore general elections, digital agency Tribal DDB and online monitoring company Brandtology have launched 'Party Time', a dashboard ...

Digital

Tribal DDB hires regional digital strategy director

By Staff Reporters, Mar 30, 2011

ASIA-PACIFIC - Tribal DDB Asia-Pacific has hired Brandon Cheung as regional digital strategy director.

Digital

Tribal DDB picks up global Flora/Becel digital business

By Daniel Farey-Jones, Mar 28, 2011

GLOBAL - Unilever has moved the global digital account for its Flora/Becel brand from Ogilvy to Tribal DDB.

Digital

OPINION: The beautiful world of data

By Amanda King, Mar 11, 2011

Amanda King, Tribal DDB Asia-Pacific president, on the evolution of data.

Digital

OPINION: The impact of social influence on our world

By Amanda King, Feb 11, 2011

Amanda King, Tribal DDB Asia-Pacific president, takes a look at how social influence has changed our world forever. Institutions, governments and companies find themselves in ...

Creativity

Creative Q&A: Tribal DDB India's Abhishake Das

By Staff Reporters, Feb 9, 2011

Tribal DDB India creative director Abhishake Das on how he got into advertising and the one thing in the world he wishes he could change.

Advertising

McDonald's Hong Kong kicks off 'McValue lunch' campaign

By Staff Reporters, Feb 8, 2011

HONG KONG - McDonald's, in partnership with DDB Hong Kong, has launched a 'McValue lunch' campaign to differentiate its lunch offering from that of its competitors.

Digital

Tribal DDB nets Reebok global digital business

By Daniel Farey-Jones, Jan 12, 2011

GLOBAL - Fitness brand Reebok has appointed Tribal DDB New York to handle its global digital account.

Advertising

Omnicom triumphs at 2010 Agency of the Year Awards

By Kate Nicholson, Dec 14, 2010

SINGAPORE - Omnicom swept the board and took the grand prize of Parent Company of the Year at the Agency of the Year Awards, which took place at the St. Regis in Singapore last ...

Advertising

DBS unveils US$22m regional branding campaign

By Angelia Seetoh, Dec 13, 2010

SINGAPORE – The Lion City’s largest bank, DBS, has unveiled its SG$30 million campaign for the first half of next year.

Digital

Tribal DDB launches Philips Visual Inspiration Center in China

By Jin Bo, Dec 10, 2010

SHANGHAI - Tribal DDB Shanghai has launched a new project for Philips Lighting in China: The Visual Inspiration Center, an interactive online platform offering information and ...

Digital

Tribal DDB renews vows with Marriage Central in Singapore

By Staff Reporters, Nov 26, 2010

SINGAPORE - Tribal DDB has held onto its contract with the National Family Council's Marriage Central as its agency-of-record in charge of branding and digital strategy.

Digital

Tribal DDB hires Abhishake Das as creative director in India, working across four offices

By Staff Reporters, Nov 24, 2010

MUMBAI – Abhishake Das (pictured) has joined Tribal DDB India as creative director.

Creativity

Vitasoy creates 'MomenTee' campaign on Facebook

By Jane Leung, Nov 19, 2010

Hong Kong ready-to-drink soymilk brand Vitasoy has launched an irresistible campaign titled the ‘MomenTee’ through social media and TVC.

Digital

Yellow Pages dominates at 2010 Digital Media Awards

By Staff Reporters, Nov 17, 2010

BEIJING - BBDO Colenso/ Aim Proximity took home the prestigious Platinum award at the 2010 Campaign Asia-Pacific Digital Media Awards, held last night at the Grand Millennium ...

Advertising

DDB's Toby Talbot to lead Regional Executive Creative Council for the group

By Staff Reporters, Sep 20, 2010

ASIA-PACIFIC - DDB Group has created a Regional Executive Creative Council with Toby Talbot (pictured), current group executive creative director of DDB Group New Zealand, in ...

Digital

Tribal DDB appoints Rob de Pinto as chief technologist for Asia-Pacific

By Jane Leung, Sep 9, 2010

ASIA-PACIFIC - Tribal DDB has appointed Rob de Pinto (pictured) to the newly created role of chief technologist for Asia-Pacific.

Creativity

Philips launches geeky-sweet comedy series ‘Nigel and Victoria’ online

By Jane Leung, Sep 8, 2010

Philips presents an online comedy series ‘Nigel and Victoria’ produced by online video production company Wenneker TV and comedy production company Hoot.

Advertising

DBS Bank partners with Tribal DDB in Hong Kong and Singapore

By Madhavi Tumkur, Aug 31, 2010

SINGAPORE - DBS Bank has appointed Tribal DDB as its creative agency-of-record in Singapore and Hong Kong with effect from 1 October, following a competitive pitch between ...

Digital

Tribal DDB tipped to win digital business for Hong Kong Jockey Club

By Staff Reporters, Aug 20, 2010

HONG KONG – The Hong Kong Jockey Club (HKJC) is believed to have appointed Tribal DDB for a digital branding project to attract new clients.

Digital

Philips reviews US$100m global digital account

By Staff Reporters, Aug 13, 2010

GLOBAL – Philips Electronics has launched a review of its US$100 million global digital advertising account.

Digital

Tribal DDB and Rapp merge in New Zealand

By Jane Leung, Aug 4, 2010

NEW ZEALAND - DDB Group New Zealand has announced their decision to merge full-service, data driven creative agency Rapp and digital marketing agency Tribal DDB as Rapp/Tribal. ...

Digital

Ciba Vision appoints Tribal DDB as integrated marketing AOR

By Madhavi Tumkur, Jul 30, 2010

KUALA LUMPUR - Contact lens and lens care products manufacturer Ciba Vision has appointed Tribal DDB as its integrated marketing agency-of-record to connect with its customers ...

Creativity

Creative Q&A: Tribal DDB's Jamal Hamidi is in the hot seat

By Jane Leung, Jul 28, 2010

Jamal Hamidi, associate creative director and head of copy at Tribal DDB Hong Kong, on collecting guitars and his contribution to world peace.

Digital

CASE STUDY: Tribal DDB Shanghai and McDonald's turn China chicken wing crazy

By Staff Reporters, Jun 16, 2010

McDonald's in China set out to prove its chicken wings were every bit as good as the competition's. With the help of Tribal DDB Shanghai, the fast food giant launched a ...

Creativity

BEHIND THE SCENES with 'Be a Changi millionaire' campaign

By Kenny Lim, Jun 11, 2010

SINGAPORE - To launch Changi Airport's largest-ever shopping promotion, 'Be a Changi millionaire', Changi Airport Group were not content with just another print, television or ...

Digital

Johnson & Johnson awards Acuvue Define digital duties to Ogilvy in China

By Benjamin Li, Jun 9, 2010

SHANGHAI - Johnson & Johnson (J&J) has named OgilvyOne and Neo@Ogilvy Shanghai as the new digital marketing team in China for its vision care brand Acuvue Define.

Digital

Volkswagen appoints Tribal DDB as digital AOR in Singapore

By Kenny Lim, Jun 7, 2010

SINGAPORE - Volkswagen Group Singapore has appointed Tribal DDB in Singapore as the car brand's digital agency-of-record following a competitive multi-agency pitch which ...

Digital

Tribal DDB ECD Dirk Eschenbacher to "step back" from his role

By Anita Davis, May 14, 2010

BEIJING - Dirk Eschenbacher (pictured), executive creative director and managing director of Tribal DDB Asia-Pacific, is set to take a "step back" from his role at the agency ...

Creativity

Changi Airport Group | Open Homes | Singapore

Apr 23, 2010

In view of the recent disruptions to air travel in Europe, Changi Airport Group had recently rolled out a nationwide social media initiative, with the help of Tribal DDB, to ...

Creativity

Pepsi | Football Carnival | China

Apr 22, 2010

Pepsi China has kick-started its efforts to produce 'one of the biggest campaigns' this summer to celebrate the FIFA World Cup.

Digital

City of Dreams hands digital account to Publicis Modem

By Jane Leung, Apr 8, 2010

HONG KONG - Publicis Modem Hong Kong has been appointed as the digital communications agency for Macau's leisure and entertainment resort City of Dreams.

Media

SIM shortlist three agencies for its media business

By Asiya Bakht, Feb 26, 2010

SINGAPORE - Singapore Institute of Management (SIM Group) is believed to have shortlisted three agencies to pitch for its media business. Agencies believed to have made it on ...