Tag - survey

Advertising

Ad industry salaries drop, gender and country disparities persist: Font Talent

by Emily Tan | Jun 17, 2013 seg | Comment now

ASIA-PACIFIC - Average salaries in advertising and marketing have dropped or stagnated in some markets despite talent shortages, and the gender gap in ...

Digital

DATA POINTS: The Social CEO: Executives Tell All

by Emily Tan | May 31, 2013 seg | Comment now

GLOBAL – Although not many CEOs are keen on communicating publically on social media, it seems that half are communicating with their employees through ...

Marketing

Asians most reluctant to try out new brands: Nielsen

by Emily Tan | Jan 22, 2013 seg | Comment now

ASIA-PACIFIC – Consumers in Asia-Pacific are among the world's most reluctant to switch to new brands, with only 44 per cent willing to experiment with ...

Marketing

Sister publication CEI offers prizes for survey respondents

by Staff Reporters | Sep 21, 2012 seg | Comment now

ASIA-PACIFIC - If you are an event planner or buyer in the region, Campaign Asia-Pacific sister publication CEI is seeking your input for some research—and ...

Digital

Electronics consumers connect with brands, are willing to pay for sustainabil...

by Emily Tan | Sep 6, 2012 seg | Comment now

GLOBAL - Nearly two-thirds of consumers (61 per cent) are using social media to connect to their favourite consumer electronics brands, according to a ...

Marketing

Attention marketers: Give your opinions for a chance to win an iPad

by Staff Reporters | Aug 14, 2012 seg | Comment now

HONG KONG - Campaign Asia-Pacific is conducting a survey to understand marketers' views on the products and services we offer; those who complete the survey ...

Marketing

Singapore overtakes Hong Kong as the business traveller’s top destination: Accor

by Emily Tan | Aug 9, 2012 seg | Comment now

HONG KONG – In the third annual Accor Asia-Pacific Business Traveller Research, Singapore has emerged as the region’s most popular business travel destinatio...

Marketing

Japan's luxury market is back on track - McKinsey

by Emily Tan | Jun 11, 2012 seg | Comment now

JAPAN - Fifteen months after the Tsunami rocked Japan, the nation's US$20 billion luxury market appears to have almost fully recovered, according to a ...

Data highlights: Digital marketing in Asia-Pacific

by Staff Reporters | Jun 5, 2012 seg | Comment now

Infographics from Campaign Asia-Pacific's Digital Report, featuring data from an exclusive survey conducted in partnership with eConsultancy.

Digital

Mobile shopping on the rise in emerging markets: MasterCard

by Emily Tan | Apr 13, 2012 seg | Comment now

SINGAPORE - Asia's emerging markets are starting to shop online as much as their more developed neighbours due to an increased enthusiasm for mobile ...

Advertising

Take our 10-minute digital marketing survey, get a $400 report

by Staff Reporters | Apr 11, 2012 seg | Comment now

Participants from both client companies and agencies are invited to take part in the research effort aimed at detailing the state of digital marketing in Asia

Marketing

Exclusive survey results: Marketers target creativity

by Staff Reporters | Mar 23, 2012 seg | Comment now

There's an air of optimism circulating among marketers for 2012, but they are demanding that the lack of creativity be addressed.

Marketers Outlook 2012: Data highlights

by Staff Reporters | Mar 23, 2012 seg | Comment now

Graphical data points from Campaign Asia-Pacific and Ipsos's Marketers Outlook 2012.

Marketing

Marketers' Outlook for 2012 - results and analysis

by Andrew Woodward | Mar 1, 2012 seg | Comment now

HONG KONG - The March issue of Campaign Asia-Pacific features this year's in-depth research report, in partnership with Ipsos MediaCT, into what the ...

Marketing

Asia-Pacific consumers confident, but cautious: Nielsen

by Emily Tan | Dec 12, 2011 seg | Comment now

ASIA-PACIFIC - According to the latest quarterly Nielsen consumer confidence survey, Asia-Pacific continues to dominate the list of most optimistic ...

Digital

Mobile tech brands most talked about online: Edelman

by Staff Reporters | Oct 21, 2011 seg | Comment now

ASIA-PACIFIC – Mobile technology brands generate the highest level of online buzz within the region’s technology sector, according to the latest Asia-Pacific...

Marketing

BE Asia 2011: What Asia’s business leaders are choosing to read, watch and buy

by Emily Tan | Sep 27, 2011 seg | Comment now

ASIA-PACIFIC: While increasing numbers of Asia’s business elite are accessing media content digitally, almost all still opt to read print (98 per cent) and ...

Digital

Gen Y picks the internet over cars, dating, and partying

by Jenny Chan 陳詠欣 | Sep 23, 2011 seg | Comment now

GLOBAL - The Internet is more important to Generation Y than dating, going out with friends, listening to music, or owning a car, according to a Cisco-commis...

Marketing

Brand equity needed to win over shoppers

by Racheal Lee | Jul 28, 2011 seg | Comment now

SINGAPORE – Brands and retailers need to offer exciting promotions and build brand equity through aggressive marketing campaigns in order to overcome ...

Marketing

Malaysians are Southeast Asia's most price-sensitive shoppers

by Emily Tan | Jul 12, 2011 seg | Comment now

KUALA LUMPUR - Malaysian shoppers are the region's most price-sensitive, and the second most promotion-driven after Vietnam, says a new study by Nielsen.

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