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CASE STUDY: How Lenovo gained traction with marathon-marketing in China
Digital  |  Digital

CASE STUDY: How Lenovo gained traction with marathon-marketing in China

by Jenny Chan 陳詠欣  |  May 6, 2013  |  Comment now
MAINLAND CHINA - Lenovo has tried to expand the user base of its smartphones with the help of sports marketing, specifically in marathons.
European football clubs pave way into China for brands: Mailman Group
Digital  |  Digital

European football clubs pave way into China for brands: Mailman Group

by Emily Tan  |  Feb 27, 2013  |  Comment now
SHANGHAI – The popularity of European football leagues in China presents opportunities for clubs to appeal to Chinese audiences via social media and for ...
Longines Hong Kong Masters announces Gucci as lead sponsor
PR  |  PR

Longines Hong Kong Masters announces Gucci as lead sponsor

Feb 19, 2013  |  Comment now
HONG KONG - EEM World, the organizer of the the Longines Hong Kong Masters, has signed Gucci as lead sponsor for the equestrian event, slated for the ...
Wahaha, China Construction Bank sign sponsorship deals with Manchester United
Marketing  |  Marketing

Wahaha, China Construction Bank sign sponsorship deals with Manchester United

Jan 16, 2013  |  Comment now
BEIJING - Chinese brands Wahaha and China Construction Bank will be the official soft drinks and credit card partners, respectively, for football club ...
Olympic sponsorship paying off for Coca-Cola, backfiring on McDonald's: Mediacom
Digital  |  Digital

Olympic sponsorship paying off for Coca-Cola, backfiring on McDonald's: Mediacom

by Emily Tan  |  Jul 31, 2012  |  Comment now
GLOBAL - Mediacom and Brand Watch's effort to measure the effectiveness of Olympics sponsors via Twitter finds Coca-Cola leading the social media popularity ...
Emirates sponsors 'Collaboration Culture' on BBC
Media  |  Media

Emirates sponsors 'Collaboration Culture' on BBC

by Staff Reporters  |  May 23, 2012  |  Comment now
SINGAPORE - Emirates Airlines will be sponsoring a new seven-part series titled 'Collaboration Culture', which will broadcast across TV, online and mobile ...
Gatecrashers all set for Olympic party
Marketing  |  Marketing

Gatecrashers all set for Olympic party

by Matthew Carlton  |  Apr 30, 2012  |  Comment now
GLOBAL - Many brands are looking to illicitly bask in Games glory, bringing into question the value of official sponsorship.
Hyundai partners with CNN for 'Live Brilliant' campaign
Marketing  |  Marketing

Hyundai partners with CNN for 'Live Brilliant' campaign

by Staff Reporters  |  Apr 19, 2012  |  Comment now
GLOBAL - CNN International has emerged as a beneficiary of a global Hyundai Motor Company (HMC) campaign launched earlier this month, as the automaker has ...
Uniqlo cashing in on Kei Nishikori's Australian Open success
Marketing  |  Marketing

Uniqlo cashing in on Kei Nishikori's Australian Open success

by Paul Howell  |  Jan 27, 2012  |  Comment now
TOKYO - The event still has a few days to run but the biggest winner from this year's Australian Open tennis championship may well be Japanese fashion brand ...
Malaysia Airlines and Air Asia make their mark at QPR
Advertising  |  Advertising

Malaysia Airlines and Air Asia make their mark at QPR

by Daniel Farey-Jones, Emily Tan  |  Sep 14, 2011  |  Comment now
GLOBAL - English Premier League football club Queens Park Rangers (QPR) on Monday wore shirts featuring new home game shirt sponsor Malaysia Airlines, ...
Cheil Worldwide sponsors Spikes Asia Student Academy for the third time running
Advertising  |  Advertising

Cheil Worldwide sponsors Spikes Asia Student Academy for the third time running

by Staff Reporters  |  Sep 8, 2011  |  Comment now
ASIA-PACIFIC - Spikes Asia and Cheil Worldwide are teaming up to form the Spikes Asia Student Academy for the third year in a row.
Chevrolet Asia sponsors AXN’s 'Cash Cab Asia'
Marketing  |  Marketing

Chevrolet Asia sponsors AXN’s 'Cash Cab Asia'

by Emily Tan, Racheal Lee  |  Aug 18, 2011  |  Comment now
SINGAPORE – Chevrolet Asia will be sponsoring the Asian run of reality show 'Cash Cab', to be aired across Asia in October this year.
Vanish NapiSan bids for the White House
Advertising  |  Advertising

Vanish NapiSan bids for the White House

by David Seidler  |  Jul 27, 2011  |  Comment now
SYDNEY - Historic handshakes, nation-stopping statements - and now, big billboards? Could the seat of US Government be set to go commercial? Australian ...
Turkish Airlines retraces Silk Road for campaign supporting Hong Kong athletes
Advertising  |  Advertising

Turkish Airlines retraces Silk Road for campaign supporting Hong Kong athletes

by Rhandell Rubio  |  Jul 15, 2011  |  Comment now
HONG KONG - Turkish Airlines has embarked on its first sports-related campaign by sponsoring cyclists Marie Christie-Lee and Andrea Oschetti to retrace the ...
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Giant bikes sets out to sponsor Australia's 'real riders'

Giant bikes sets out to sponsor Australia's 'real riders'

by Emily Tan  |  Jul 11, 2011  |  Comment now
MELBOURNE - Bicycle manufacturer, Giant Australia, has teamed up with Leo Burnett Melbourne to redirect some of the funds used to sponsor Tour de France ...
National Geographic channel, Panasonic and Unesco join forces
Media  |  Media

National Geographic channel, Panasonic and Unesco join forces

by Paul Howell  |  Jun 3, 2011  |  Comment now
GLOBAL — National Geographic channel has announced a new sponsorship deal with Panasonic. It will see a special programming block focused on United Nations ...
HSBC and Cathay Pacific sign on to Hong Kong Sevens
Marketing  |  Marketing

HSBC and Cathay Pacific sign on to Hong Kong Sevens

by Staff Reporters  |  May 18, 2011  |  Comment now
HONG KONG - HSBC has rejoined Cathay Pacific as a co-title sponsor of Hong Kong’s iconic rugby sevens tournament. The new four-year deal, announced on 18 ...
UPDATE: Cricket conversations far-reaching, but sponsor uplift low : OMG
Marketing  |  Marketing

UPDATE: Cricket conversations far-reaching, but sponsor uplift low : OMG

by David Blecken  |  Apr 8, 2011  |  Comment now
SINGAPORE – A new piece of research by Antenna, Omnicom Media Group’s (OMG) community conversation tracking and analysis tool, indicates the potential of ...
Starhub to sponsor Singapore National Olympic Council
Marketing  |  Marketing

Starhub to sponsor Singapore National Olympic Council

by Staff Reporters  |  Dec 3, 2010  |  Comment now
SINGAPORE – Starhub is the latest major marketer to invest in the Singapore National Olympic Council (SNOC) Official Partnership Programme.
Land Rover invests in long-term link with global rugby
Marketing  |  Marketing

Land Rover invests in long-term link with global rugby

by Staff Reporters  |  Nov 25, 2010  |  Comment now
GLOBAL - Land Rover will sponsor the next two Rugby World Cups in New Zealand in 2011 and in England in 2015.
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Yakult campaign offers health as the best birthday wish

Peter Hutton leaves Fox Sports, team led by Dawes to take over

Diageo Hong Kong hosts bartending competition at W Hotel

How Shell is building its brand in SEA and India

How Nescafé built affinity with fans of Filipino musicians

Advertising
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GroupM China appoints group CFO

Yakult campaign offers health as the best birthday wish

Peter Hutton leaves Fox Sports, team led by Dawes to take over

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