Campaign Asia-Pacific

Digital

Economist Conferences appoints Kreab Gavin Anderson as social-media partner

By Benjamin Li, May 16, 2012

HONG KONG - As social media has gained great influence in policy debates, the Economist Conferences has hired Kreab Gavin Anderson (KGA) as its first official social-media ...

Digital

Financial services on the cusp of social-media revolution

By Stephanie Vasko, May 3, 2012

Thanks to consumers' increasing comfort with handling their finances online, as well as emerging guidelines for the use of social-media tools, financial-services institutions ...

Digital

Is Twitter going to be even more like Sina Weibo?

By Emily Tan, Mar 13, 2012

GLOBAL - Twitter has just acquired Tumblr-like blogging service Posterous for an undisclosed sum. Based on Twitter's blog post on the matter, Posterous appears to have been ...

Digital

CASE STUDY: Finnair completes longest, highest Angry Birds flight

By Benjamin Li, Mar 8, 2012

Finnair teamed up with Rovio, the Finnish creator of Angry Birds, to drive awareness of the airline's new route to Singapore with an Angry Birds themed flight.

Digital

UK-Japan digital agency launches social media service

By Paul Howell, Feb 16, 2012

LONDON - Fit Digital, a bilingual Japanese-English digital agency based in the UK, has launched a Japanese-language social media marketing service for western brands looking to ...

Marketing

More consumers trust peers over traditional spokespeople: Edelman

By Matthew Miller, Feb 13, 2012

ASIA-PACIFIC - Edelman Asia-Pacific has released the results of its annual Trust Barometer Index study, which finds that people in Asia are more trusting of businesses and ...

People

Thomas Crampton joins Ogilvy's regional committee

By Staff Reporters, Feb 6, 2012

HONG KONG - Thomas Crampton, Ogilvy's Asia-Pacific director for social media, has joined the agency's regional committee.

Marketing

How to make your organisation social media-ready

By Helen Duce, Nico Stouthart, Feb 3, 2012

Helen Duce, managing director of EffectiveBrands Asia, and Nico Stouthart, senior consultant with EffectiveBrands, discuss the ‘what’ and ‘how’ of ...

Digital

Emerging markets "in love" with social media: Forrester Research

By Paul Howell, Jan 5, 2012

ASIA-PACIFIC - Global research provider Forrester has released a new study on social media adaptation around the world. The results show some of the world's keenest users are ...

Opinion: You can run but you can't hide from social, CSR

By John Sinke, Dec 14, 2011

John Sinke (pictured), regional marketing manager for Asia at derivatives dealer CMC Markets in Singapore, looks at how social media and online activism will force companies to ...

Digital

Japan's Mixi inks partnership with Twitter

By Staff Reporters, Dec 1, 2011

JAPAN - Japan's leading social network Mixi has partnered with Twitter to develop products, advertising opportunities, and new business services.

Digital

Rule #1: Don’t delete negative comments

By Emily Tan, Nov 17, 2011

With social media the buzz word of marketing for the past few years, you’d think brands and agencies would have strategies in place for dealing with both the positive and ...

Digital

Opinion: How will the Facebook generation grow up?

By Amanda King, Nov 4, 2011

The social media generation is always sharing, always on and always aware they're being marketed to. Amanda King, president at Tribal DDB Asia-Pacific asks how marketers plan ...

Digital

We Are Social launches Asian office in Singapore

By Emily Tan, Oct 27, 2011

SINGAPORE – London-based social media agency We Are Social has launched an Asian regional office, based out of Singapore. The new office will handle initial projects for ...

Marketing

Marketers still struggling with social media: Weber Shandwick study

By Paul Howell, Oct 14, 2011

GLOBAL - Brands are still failing to build distinctive social identities, a new study by Weber Shandwick and Forbes Insights has found.

Magazine Highlights

Renren's Joe Chen on maintaining growth in China

By Atifa Silk, Oct 13, 2011

THE ATIFA SILK INTERVIEW - The CEO of Chinese social networking site Renren talks poker, innovation and the limits of international expansion

Digital

CASE STUDY: Kee Wah combines social altruism with social media success

By Jenny Chan, Sep 16, 2011

HONG KONG - Kee Wah's social altruism campaign for this year's mid-autumn's festival catapulted its Facebook fanbase, with freebies of the charitable kind.

Digital

OPINION: Looking at the 'plus' in Google+

By Hari Shankar, Aug 19, 2011

ASIA-PACIFIC - Hari Shankar, Asia-Pacific director at Performics, gives his review of the new Google + platform.

Digital

CASE STUDY: National Geographic garners 35,000 entries for its 'Live Curious' awards

By David Seidler, Jul 15, 2011

Fox International's National Geographic Channel rebranded its annual documentary-making contest and used social media to drive the number of entries it garnered to a record level.

Digital

How to convince your boss to use social media

By Juan Sanchez, Jul 15, 2011

Juan Sanchez, community manager at Waggener Edstrom, gives pointers on how to convince reluctant bosses to invest in social media marketing.

Digital

Google+ set to challenge Facebook, Skype, and cloud providers

By Emily Tan, Jun 29, 2011

GLOBAL - After several hesitant forays into the world of social media, Google has rolled out its most comprehensive social offering yet — Google+.

Digital

Amex & Foursquare partnership rewards users for social media publicity. But is this a good thing?

By Emily Tan, Jun 24, 2011

ASIA-PACIFIC - Location-based social media platform Foursquare's announcement of its partnership with American Express (Amex) yesterday broke new ground in social media. ...

Digital

OPINION: Is there room for more social networks?

By Hari Shankar, Jun 17, 2011

Hari Shankar, Asia-Pacific director at Performics, asks whether there is room for more social networks.

Digital

Energizer Malaysia acts fast to curb social media disaster

By Emily Tan, Jun 10, 2011

PETALING JAYA – A fun idea that ticked all the right boxes for the brand turned into an event organization and social media nightmare for Energizer Malaysia.

Digital

Malaysian publisher Blu Inc responds to Twitter furor

By Emily Tan, Jun 3, 2011

KUALA LUMPUR - The Malaysian publisher, Blu Inc Media, who requested the 100 Twitter-apologies from social activist Fahmi Fadzil, has contacted Campaign Asia-Pacific to share ...

Digital

Migrating from paid to made media : XM-Asia

By Staff Reporters, May 13, 2011

GLOBAL - XM-Asia makes the case for moving forward and upping our game in digital, including why more time and money should be spent on developing owned and earned media and a ...

Digital

CAREERS: From social media agency to client side

By Dimitri Tsamados, Apr 29, 2011

Dimitri Tsamados, partner at executive search firm CTPartners, sheds light on the move from social media agency to client side.

Marketing

CAMPAIGN SPOTLIGHT: Social media imperative for pharma marketers

By Magz Osborne, Mar 11, 2011

SINGAPORE – The need for pharmaceutical marketers to move from 'monologue to dialogue' proved a dominant theme at an industry conference held here yesterday.

Advertising

Dentsu to represent Facebook in Japan

By David Blecken, Mar 1, 2011

TOKYO – Dentsu has signed a deal with Facebook in Japan to act as the social network’s official sales and marketing support representative to companies in the market.

Digital

Ebay crowned king in social media engagement rankings : Alterian

By Staff Reporters, Feb 28, 2011

SYDNEY – Online auction and shopping website Ebay emerged on top of the inaugural 50 Top Brands in Social Media rankings developed by Yomego and Alterian. Rounding out ...

Digital

How to bust social media guru myths

By Juan Sanchez, Feb 23, 2011

Juan Sanchez, community manager at Waggener Edstrom Singapore, on how to navigate a good social media project without the help of social media 'gurus'.

Digital

Social media given the cold shoulder by retail banks : Ovum

By Staff Reporters, Feb 16, 2011

MELBOURNE – Ovum, the technology arm of market analyst Datamonitor, has disclosed in a report that most retail banks have not adopted social media as a primary tool to ...

Digital

OPINION: The impact of social influence on our world

By Amanda King, Feb 11, 2011

Amanda King, Tribal DDB Asia-Pacific president, takes a look at how social influence has changed our world forever. Institutions, governments and companies find themselves in ...

Digital

Samsung, HTC ramp up social media

By Staff Brand Republic, Feb 9, 2011

GLOBAL - Mobile brands are turning to social media in an effort to gain dominance in the competitive smartphone market.

Digital

How to make social media a long term prospect

By Neil Hudspedth, Jan 26, 2011

Neil Hudspedth, regional digital director at Leo Burnett & Arc Asia-Pacific, explains why and how brands should view social media as a great way to invest in human relationships.

Digital

Social predictions for the conversation age 2011 : MSL Group

By Staff Reporters, Jan 14, 2011

GLOBAL - MSL Group has released a report outlining a list of trends based on new ideas and technologies ripe for adoption in 2011.

Digital

Top 12 agencies by social media buzz in SEA : Jamiq

By Magz Osborne, Jan 7, 2011

SINGAPORE – McCann, DDB and JWT are the most talked about agencies in Southeast Asia, according to an exclusive report compiled for Campaign by Jamiq.

Digital

Goldman Sachs investment values Facebook at US$50bn

By Staff Reporters, Jan 5, 2011

GLOBAL - Facebook has received a US$500 million investment from Goldman Sachs and Russian investor Digital Sky Technologies (DST) in a deal that values the social networking ...

Media

VIDEO: Managing editor Ellana Lee on CNN's Asian audience

By Marie Green, Dec 14, 2010

HONG KONG - Campaign recently caught up with CNN International Asia-Pacific managing editor Ellana Lee. Here's what she had to say about the news organisation's Asian audience ...

Digital

Getting consumers to love you in a connected world

By Angelia Seetoh, Dec 3, 2010

SINGAPORE – At the iStrategy social media conference held in Singapore yesterday, Alex Hunter spoke about how to connect with consumers in the social web.

Digital

Five things you need to know about social media

By Andreas Vogiatzkis, Dec 2, 2010

Andreas Vogiatzakis, Malaysia MD at Omnicom Media Group, shares five things to know about social media, especially in Malaysia where users spend up to nine hours on SNS.

Creativity

AliExpress grants Christmas wishes on Facebook in Australia

By Jane Leung, Nov 24, 2010

Alibaba’s AliExpress is starting a Christmas campaign with giveaways on Facebook.

Digital

MySpace and Facebook share content

By Staff Reporters, Nov 22, 2010

GLOBAL – MySpace has successfully made friends with the ‘enemy’ – Facebook – to share content through a ‘Connect with Facebook’ button.

Creativity

Vitasoy creates 'MomenTee' campaign on Facebook

By Jane Leung, Nov 19, 2010

Hong Kong ready-to-drink soymilk brand Vitasoy has launched an irresistible campaign titled the ‘MomenTee’ through social media and TVC.

Digital

Profero wins digital duties for Media Markt's China entry

By Jane Leung, Nov 18, 2010

SHANGHAI - Media Markt, Europe's largest consumer electronics retailer, has appointed Profero as its digital agency in China.

Digital

Facebook tipped to launch webmail service

By Staff Reporters, Nov 15, 2010

GLOBAL - Facebook is set to launch a new webmail service, known internally as Project Titan, today, according to reports.

Digital

World's Best Bars offers US$10,000 for winning app idea

By Staff Reporters, Nov 12, 2010

Global bar community World's Best Bars is offering US$10,000 in exchange for a winning iPad app idea.

Digital

Flok Singapore ties up with Australia's Spiral Media

By Jane Leung, Nov 12, 2010

SINGAPORE - Social digital start-up agency Flok in Singapore has secured investment and a long term partnership with Sydney-based Spiral Media.

Digital

Converseon, CIC announce partnership on Chinese social media monitoring

By Jin Bo, Nov 12, 2010

GLOBAL - Social media consultancy Converseon and CIC, the leading Chinese social media intelligence provider, today announced a strategic partnership to integrate the latter's ...

Digital

China's SNS RenRen.com launches five new services

By Staff Reporters, Nov 12, 2010

BEIJING – Chinese social networking website RenRen.com has announced the launch of five new features - RenRen Like, Places, Aiting, Party and an new Public Page.

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