singapore
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How brands are harnessing Taylor Swift mania in APAC
As ‘Swift-mania’ hits Singapore with the singer's sold out Eras Tour, Campaign explores how the American superstar has created a marketing frenzy in the region while providing a golden opportunity for brands to connect with fans in innovative ways.
Creative Minds: Charlene Chua on architecture, advertising, and the poetic presence of Anthony Bourdain
From once being suspended at school to traveling the world for inspiration, Charlene Chua's "fairytale start" as a creative has turned into a lifelong pursuit for growth, underscored by fantasy and passion.
Ex-M&C Saatchi Singapore MD Madina Kalyayeva joins Tilt
As managing director and partner, Kalyayeva will be tasked with shaping the agency's strategy, client service and culture.
Women to Watch 2023: Stefanie Liew, Digitas
Only 18 months into her role, Stefanie Liew's courage to push boundaries has elevated Digitas Singapore to become Publicis Groupe Singapore's fastest-growing company.
Women to Watch 2023: Sreeshna Sreekishan, InMobi
By consistently showcasing high ownership and initiative at InMobi, Sreekishan has come to be known as a marketing stakeholder who makes things happen.
Women to Watch 2023: Sarah Bailey, Invnt Group
The evolution of marketing and branding in today's digital age can be credited mainly to visionaries like Sarah Bailey.
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