Campaign Asia-Pacific

Advertising

NEW BUSINESS LEAGUE: Country-specific results for March 2012

By Staff Reporters, 6 hours ago

ASIA-PACIFIC - In association with R3, Campaign Asia-Pacific presents the latest country-by-country New Business Leagues for Australia, China, Hong Kong, India, Indonesia, ...

Marketing

CAMPAIGN SPOTLIGHT: Mobile is the future in travel marketing

By Racheal Lee, 2 days ago

SINGAPORE - More than 100 marketers took part in an industry conference which identified mobile as a key channel for travel marketing in the region.

Marketing

Nike extends commercial engagement with AFC

By Staff Reporters, 6 days ago

SINGAPORE - Oregon-based athletic apparel designer NIKE has extended its commercial engagement with the Asian Football Confederation (AFC), as an official partner.

Creativity

Spikes Asia 2012 opens for entries, with new categories for branded content, effectiveness

By Staff Reporters, 6 days ago

ASIA-PACIFIC - Spikes Asia, the regional Asia-Pacific awards and festival for creative excellence in advertising and communications, is now accepting entries.

Marketing

Tommy Bahama to launch in Asia-Pacific, names Burson-Marsteller global AOR

By Staff Reporters, May 14, 2012

GLOBAL - US resort-chic apparel, home decor and lifestyle company Tommy Bahama has appointed PR firm Burson-Marsteller as its international agency of record as it prepares to ...

Digital

GroupM launches Xaxis Asia-Pacific

By Emily Tan, May 14, 2012

SINGAPORE - GroupM's audience buying arm, Xaxis, has officially launched its Asia-Pacific headquarters in Singapore today.

Digital

Youths in Singapore, China and US suffering from social-media fatigue: JWT

By Emily Tan, May 10, 2012

SINGAPORE - While marketers see social media as a golden opportunity, at least some young adults are starting to see it as a source of stress, a burden, and a disruptive force ...

Marketing

TalkSPORT radio aims to reach sports fans across Asia

By Staff Reporters, May 9, 2012

ASIA-PACIFIC - UK-based talkSPORT, which boasts 3.2 million listeners in its home country and owns the broadcasting rights for the Barclays Premier League for the next four ...

Creativity

Singapore EDB calls global creative and media pitch

By Racheal Lee, Apr 27, 2012

SINGAPORE - The Singapore Economic Development Board (EDB) has called a pitch looking for an agency to develop and implement integrated marketing campaigns to position ...

Advertising

People in Asia-Pacific addicted to mobile over TV and computers: InMobi

By Emily Tan, Apr 27, 2012

GLOBAL – Consumers in Southeast Asia prefer consuming media on their mobile phones more than any other medium with consumers in Singapore, Indonesia, Thailand and Vietnam ...

Marketing

UPS makes two senior appointments for Asia-Pacific

By Staff Reporters, Apr 26, 2012

SINGAPORE - Logistics company UPS has made two senior appointments to oversee its business development and marketing operations in the Asia-Pacific region.

Digital

IPG Mediabrands launches social marketing arm, Rally across Asia-Pacific

By Emily Tan, Apr 23, 2012

SINGAPORE - IPG Mediabrands is in the process of launching Rally, its social marketing arm established in Malaysia, in Singapore, Thailand and Hong Kong. Rally's services ...

Digital

Digital campaign for Singapore Flyer takes visitors on time-travel flight

By Staff Reporters, Apr 19, 2012

SINGAPORE - Singapore Flyer, the largest observatory wheel in the world, has launched a consumer engagement campaign through Facebook, entitled ‘Step in 4 a Turn in ...

Advertising

NEW BUSINESS LEAGUE: Country-specific results for February 2012

By Staff Reporters, Apr 16, 2012

ASIA-PACIFIC - Campaign Asia-Pacific, working together with R3, is pleased to announce a new exclusive monthly feature: New Business Performance League results for creative and ...

Advertising

Tourism Australia launches fact-filled campaign in Singapore

By Staff Reporters, Apr 11, 2012

SINGAPORE - Tourism Australia has launched a social camopaign titled '101 Things' aimed at getting Singaporeans to explore the range of experiences Australia has to offer.

Digital

CASE STUDY: HTC gives mobile users 'Sensation' of using new handset

By Racheal Lee, Mar 29, 2012

Working with InMobi, HTC launched a mobile ad that allowed users of competing smartphones to have a hands-on experience with the new HTC Sensation.

Digital

Brand websites may be abandoned as one-dimensional: Study

By Racheal Lee, Mar 22, 2012

GLOBAL - Brand websites are increasingly seen as a one-dimensional experience, a UM study has shown, as young consumers aged between 16 and 24 find them less engaging.

Advertising

TomTom appoints Proximity Shop regionally

By Staff Reporters, Mar 20, 2012

SINGAPORE - TomTom, a global supplier of location and navigation products and services, has appointed Proximity Shop as its creative agency following a competitive pitch.

Digital

Singapore launches its first mobile rich media campaign

By Staff Reporters, Mar 15, 2012

SINGAPORE – The Health Promotion Board is set to launch the country’s first mobile rich media campaign in an effort to bring its weight loss programme closer to ...

Scoot appoints Fleishman-Hillard for Singapore and APAC

By Staff Reporters, Mar 13, 2012

SINGAPORE - Scoot, a low-cost long-haul airline under Singapore Airlines, has appointed Fleishman-Hillard International Communications to manage its corporate communications ...

Advertising

US-based Adotube enters India and Singapore

By Staff Reporters, Mar 1, 2012

NEW YORK - Adotube, an in-stream video advertising company owned by Exponential, has launched five new offices in Singapore, Mumbai, Toronto, London and Dubai. The video ...

Digital

Case Study: Facebook app gives users a taste of Alzheimer's Disease

By Racheal Lee, Feb 9, 2012

Alzheimer’s Disease Association (ADA) of Singapore has launched its first digital campaign, entitled ‘Sort me out’, through Grey Group and Yolk.

Digital

Buddy Media names Rice Communications as PR partner

By Staff Reporters, Feb 6, 2012

SINGAPORE - Social network marketing software provider Buddy Media has named Rice Communications as its PR partner for stakeholder outreach in the Asia Pacific region, ...

Marketing

Havas Media expands Ecselis to three new markets

By Staff Reporters, Feb 1, 2012

SINGAPORE - Havas Media's performance marketing arm Ecselis will be launching three new offices in Singapore, Kuala Lumpur, and Sydney.

Marketing

Mintel launches new offices in Kuala Lumpur, Mumbai and Singapore

By Emily Tan, Jan 17, 2012

ASIA-PACIFIC - US-based consumer research firm Mintel has opened three new offices located in Mumbai, Singapore and Kuala Lumpur, in addition to its established offices in ...

Media

MEC promotes Raj Gupta to chief strategy officer

By Staff Reporters, Jan 9, 2012

SINGAPORE - MEC has promoted Raj Gupta to the role of chief strategy officer for Asia-Pacific, with immediate effect.

Digital

Sony launches digital campaign for Cyber-shot TX55

By Staff Reporters, Jan 4, 2012

SINGAPORE - Sony has launched an integrated digital marketing campaign, entitled the “Seven Picture Effects Challenge” for the new Cyber-shot TX55. The campaign ...

Digital

VML and Qais build partnership

By Racheal Lee, Dec 16, 2011

SINGAPORE - US-based digital marketing agency VML has expanded its footprint to Asia, after acquiring a majority stake in Singapore-based full-service digital agency Qais ...

Advertising

HTC hands South Asia business to Saatchis

By Racheal Lee, Dec 2, 2011

SINGAPORE - HTC South Asia has picked Saatchi & Saatchi Singapore for the launch of new smartphones in the region.

Digital

Affle's CSR effort for Special Olympics Singapore

By Staff Reporters, Oct 28, 2011

SINGAPORE – Mobile media company Affle has launched a corporate social responsibility campaign to help generate donations for the Special Olympic.

Digital

We Are Social launches Asian office in Singapore

By Emily Tan, Oct 27, 2011

SINGAPORE – London-based social media agency We Are Social has launched an Asian regional office, based out of Singapore. The new office will handle initial projects for ...

Advertising

Dentsu to create awareness of the Coral Triangle region

By Staff Reporters, Oct 14, 2011

SINGAPORE - Dentsu Asia Network will roll out a regional campaign for WWF, in a bid to create awareness on the pertinent environmental issues at the Coral Triangle region, in ...

Advertising

McCann expands its regional team

By Racheal Lee, Oct 6, 2011

SINGAPORE - The McCann Worldgroup network has expanded its Southeast Asia and Australasia regional teams with the announcement of several new appointments.

Advertising

Economist taps into Asia’s luxury advertising market with Intelligent Life

By Emily Tan, Oct 6, 2011

HONG KONG - The Economist will be launching its culture and lifestyle title Intelligent Life on 29 October as a quarterly supplement in Hong Kong, Singapore, India and North ...

Marketing

Project: WorldWide announces two key appointments

By Staff Reporters, Oct 4, 2011

ASIA-PACIFIC - Project: WorldWide, an independent global agency network dedicated to engagement marketing has announced two Asia-Pacific appointments, with Caroline Bee joining ...

Digital

BBH Asia-Pacific takes seduction digital with Axe

By Staff Reporters, Sep 30, 2011

SINGAPORE - BBH Asia-Pacific has taken Axe's body spray 'seduction tool' branding to a cheeky new digital level, with the ‘Axe Auto Romeo’ app.

Marketing

Singapore, India named Asia-Pacific's biggest luxury spenders : MasterCard

By Staff Reporters, Sep 27, 2011

ASIA-PACIFIC - Shoppers in Singapore, Japan and India are among the region’s top luxury consumers, according to MasterCard's latest survey 'Consumer purchasing priorities ...

Magazine Highlights

Profile: TSLA's Nicholas Ye on being a rule breaker in Singapore's adland

By David Blecken, Sep 26, 2011

As co-founder and creative head of The Secret Little Agency, Nicholas Ye aims to give clients a service they cannot find at big networks and is not afraid to experiment.

Advertising

Luxury advertising sees major shifts

By Racheal Lee, Sep 20, 2011

ASIA-PACIFIC - The luxury advertising industry has seen three major shifts in communication concepts that premium brands can use to build their value and increase their ...

Advertising

Creative agencies should be involved in consumer interaction

By Racheal Lee, Sep 19, 2011

ASIA-PACIFIC - Creative agencies should take a more proactive approach to connect with consumers, Matias Palm-Jensen said.

Advertising

SPIKES ASIA: Monday wrap-up

By Racheal Lee, Sep 19, 2011

ASIA-PACIFIC - Spikes Asia 2011 started its Monday sessions off with a panel discussion by Yahoo on the emerging markets in Asia. From there it was an ongoing festival of ...

Advertising

Spikes Asia 2011 kicks off with seminar on consumer co-creation

By Racheal Lee, Sep 19, 2011

ASIA-PACIFIC – Spikes Asia 2011 kicked off at Suntec City in Singapore yesterday with over 1,600 delegates expected to attend from around the world.

Specialist financial PR in demand in Asia

By Emily Tan, Sep 14, 2011

ASIA-PACIFIC – Last year, HSBC global chief economist Stephen D King wrote that the sun was setting on the age of Western prosperity, and rising in the East. As investors ...

Creativity

BBDO/Proximity Singapore hires new ECD for Visa business

By Staff Reporters, Sep 5, 2011

SINGAPORE – BBDO/Proximity Singapore has appointed Scott Walker as executive creative director for its Visa account.

Digital

Internet users more protective of personal information: Yahoo

By Racheal Lee, Sep 2, 2011

SINGAPORE - Internet users are becoming increasingly protective towards their information on the internet, due to the rapid growth of social networks, according to a study by ...

Digital

Only relevant content will influence online users: digital industry

By Racheal Lee, Aug 26, 2011

SINGAPORE – Online advertising must be relevant to internet users in order to influence them, industry players have warned.

Digital

Singapore's presidential election creates online battle

By Racheal Lee, Aug 26, 2011

SINGAPORE – Singapore's presidential election, held on Saturday 27 August, spurred an online war, with the four candidates each taking their campaigns to different ...

Zuji appoints Text 100 as AOR across Asia-Pacific

By Staff Reporters, Aug 25, 2011

SINGAPORE – Online travel agency Zuji has appointed Text 100 Singapore, with immediate effect, to manage its regional corporate communications programme across Asia-Pacific.

People

Microsoft's Andrew Pickup to headline Spotlight Technology

By Staff Reporters, Aug 17, 2011

SINGAPORE - Andrew Pickup, Microsoft’s chief operating officer, Asia Pacific, will be delivering the keynote address at Campaign Spotlight Technology on 8 September at ...

Digital

CASE STUDY: How McDonald’s leveraged social media for new product

By Racheal Lee, Aug 12, 2011

McDonald’s has leveraged social media to launch its new Chicken McGrill sandwich in a campaign entitled ‘Making it better, made for Singapore' through Tribal DDB ...

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