samsung
.png&h=268&w=401&q=100&v=20170226&c=1)
Samsung's new air conditioner campaign is grandma-approved
Samsung—in partnership with BBDO Bangkok—unleashes a charming 'granfluencer' to promote their latest air conditioner in a bid to show the kids how it's done.
.png&h=268&w=401&q=100&v=20170226&c=1)
Asia-Pacific new-biz spotlight: HSBC, Indofood and Kia among biggest media moves
Meanwhile, two of the ‘big six’ holding groups buck the trend in creative by boosting activity.
Ad Nut's favourite campaigns of 2023
YEAR IN REVIEW: From spicy dating shows to grouchy cats in HD to a human turkey served on a silver platter, Ad Nut has had quite the year in Adland. Check out the campaigns that brought both quirk and a smirk to Ad Nut in 2023.
Samsung urges siblings to make the most of hand-me-downs
Watch the film conceptualised by Cheil India here
Samsung ‘unfolds’ its latest smartphone campaign with 3D OOH billboards
The ads, produced by Iris, feature celebrity brand ambassadors Raheem Sterling and Fearne Cotton.
Inside Samsung's 'More Wow Than Ever' campaign
CASE STUDY: BBH Singapore shares why their campaign for Samsung 8K TV really came down to choosing the right animal.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
