Campaign Asia-Pacific

Digital

Online inventory optimiser Maxifier opens Japan office

By Staff Reporters, 1 day 5 hours ago

TOKYO - Maxifier, which provides publishers with tools for managing and getting the most out of online ad inventory, has opened an office in Tokyo and appointed Tomoyuki Sato ...

Digital

VeNA hires chief revenue officer

By Staff Reporters, May 8, 2012

AUSTRALIA - Online video and entertainment company Vena has appointed Peter Bojanac to the newly created role of chief revenue officer. He will be responsible for aligning the ...

Digital

OPINION: Online video addresses its challenges

By James Zipeure, May 3, 2012

James Zipeure, chief operating officer of VeNA, details recent advancements in video advertising, including two crucial capabilities: Performance measurement and mechanisms to ...

Digital

Video platforms in China grow into new social, content role: Tudou

By Matthew Miller, Apr 27, 2012

SHANGHAI - China's online video sites have left their origins as search engines for pirated content far behind and are growing into socially driven brand platforms and content ...

Media

MEDIA DEBATE: Live streaming the new game changer

By Staff Reporters, Apr 5, 2012

Sporting enthusiasts are increasingly using alternative channels to access content. So are online platforms a threat to traditional TV’s dominance in the world of sports ...

Advertising

Adspend forecast improves, with Asia-Pacific outpacing Europe: ZenithOptimedia

By Matthew Miller, Mar 14, 2012

ASIA-PACIFIC - Global advertising expenditures will grow 4.8 per cent in 2012, according to the latest research from ZenithOptimedia, with Asia-Pacific exceeding that pace to ...

Digital

Latest developments in online video advertising

By Emily Tan, Feb 23, 2012

Globally, online video advertising is the fastest growing sector of digital marketing, and online ad networks are gearing up to lure advertisers with new offerings and ...

Digital

Brands set to be more playful with gamification in 2012: Millward Brown

By Jenny Chan, Dec 15, 2011

SYDNEY - Brands are to become more playful with gamification mechanics in 2012, predicts research consultancy Millward Brown.

Digital

Visual Jazz and JB Hi-Fi launch online music service for Australia

By Staff Reporters, Dec 15, 2011

AUSTRALIA - Aegis Media digital agency Visual Jazz has teamed up with music retailer JB Hi-Fi to launch JB Hi-Fi Now, a subscription-based online music service for Australia.

Digital

Grabbing attention with online ads: Mediamind

By Emily Tan, Dec 8, 2011

Video, synched ads and ads in context are a few ways advertisers can increase the performance of their online branding campaigns, according to a study by digital advertising ...

Marketing

Online shoppers remain cautious as holiday season approaches

By Emily Tan, Dec 1, 2011

ASIA-PACIFIC – On average, Asian online shoppers are spending US$701 online on travel, shopping and gifts for the holiday season — just one per cent more than ...

Digital

NZ's third quarter online adspend grows by 26 per cent

By Staff Reporters, Nov 29, 2011

NEW ZEALAND - Total online advertising adspend for the third quarter in New Zealand was US$67 million, up 26 per cent from the same quarter a year before, and up 5.3 percent on ...

Advertising

BA rolls out online and print campaign across Asia

By Emily Tan, Nov 18, 2011

HONG KONG – British Airways has begun rolling out its “To fly. To serve.” campaign online and in print across key markets in Asia-Pacific, including Singapore,...

Digital

Tencent launches 2012 Olympics content strategy

By Staff Reporters, Oct 28, 2011

BEIJING - Chinese online media giant Tencent has officially launched its content strategy for the 2012 Olympic Games in London, built around the concept of a 'Chinese Teahouse'.

Digital

How to improve the effectiveness and ROI of display advertising

By Vikas Gulati, Oct 27, 2011

Vikas Gulati, vice-president, Asia for online travel search engine Sprice gives pointers to online advertisers looking to target their ideal audience.

Digital

Tribal DDB Singapore wins Cornetto regional digital brief

By Michael O'Neill, Sep 16, 2011

ASIA-PACIFIC - Tribal DDB Singapore has been appointed to handle digital duties across the region in 2012 for Unilever's Cornetto brand, following a competitive pitch.

Digital

OPINION: Are you being served?

By Amanda King, Sep 2, 2011

Is shopping going out of style? Amanda King, president at Tribal DDB Asia-Pacific, says not if retailers stop fighting digital and embrace it instead.

Digital

OPINION: Is it possible for clients and agencies to really provide an ‘always on’ presence and is it really necessary?

By Amanda King, Aug 5, 2011

Amanda King, president at Tribal DDB Asia-Pacific, argues the necessity for brands to be "always on" for their customers.

Digital

What's a 'like' worth? Measuring success for social media campaigns

By David Seidler, Jul 29, 2011

ASIA-PACIFIC - Facebook, Twitter, and YouTube are almost always at the core of any brand's social media strategy - but can campaigns there be measured with any real accuracy? ...

Digital

825 million people online in Asia : ADMA

By Staff Reporters, Jun 16, 2011

ASIA - In 2010, Asia-Pacific had more than 825 million internet users, 42 per cent of the global total, according to the recently published Asia-Pacific Digital Marketing ...

Advertising

Creativeland hosts 24-hour online race for Audi in India

By Paul Howell, Jun 14, 2011

INDIA - Creativeland has helped to make Audi's win in the 24-hour Le Mans race doubly sweet, creating an online version of the event that attracted over 400,000 participants.

Creativity

Win a Cannes nomination with Coca-Cola's latest creative contest

By Staff Reporters, Nov 30, 2010

Brand engagement and marketing company Eyeka Asia is putting a Cannes Lions 2011 nomination up for grabs for the winner of Coca-Cola's 'Energising refreshment' competition.

Digital

Online video portal VDONext.com appoints Pixel Media as exclusive online ad partner

By Staff Reporters, Nov 26, 2010

HONG KONG – Next Media Limited’s online video portal VDONext.com has appointed Pixel Media as its exclusive online sales partner in Hong Kong.

Digital

Profero wins digital duties for Media Markt's China entry

By Jane Leung, Nov 18, 2010

SHANGHAI - Media Markt, Europe's largest consumer electronics retailer, has appointed Profero as its digital agency in China.

Digital

MSN China, Sina enter strategic partnership

By Staff Reporters, Nov 12, 2010

BEIJING – The largest Chinese infotainment portal Sina has today signed a strategic partnership with MSN China.

Creativity

Hong Kong retailer Initial builds an 'unusual experience' online

By Jane Leung, Nov 5, 2010

Hong Kong fashion brand Initial is aggressive expanding in Greater China and revamping its website to revolve around the company’s theme ‘the unusual experience’.

Digital

CASE STUDY: IBM China's 'The proposal' viral receives over two million hits

By Jane Leung, Nov 5, 2010

IBM China brought out the romantic side in technology developers in a viral campaign for the 2009 Rational Software Conference.

Creativity

Samsung Anycall introduces four star-studded branded short films in China

By Jane Leung, Nov 5, 2010

Samsung Anycall is progressively airing four branded thriller films online in partnership with major portals Sina, Ku6, Tudou, Youku, QiYi and RenRen in China.

Digital

Redefining creative storytelling online

By Grant Hunter, Nov 5, 2010

Grant Hunter, regional creative director for Asia-Pacific at Iris, on the emergence of non-linear narratives due the flexibility of new digital platforms.

Digital

Disconnection in measuring media effectiveness

By Antony Yiu, Nov 3, 2010

Antony Yiu, managing director of iProspect Hong Kong and regional director for North Asia, comments on APAC advertisers shifting the focus to direct ROI measurements while ...

Advertising

CASBAA: Asian content still key driver, says Tudou founder Gary Wang

By Magz Osborne, Oct 27, 2010

HONG KONG – Addressing the Casbaa Convention this morning, Tudou founder and CEO Gary Wang said that Asian content is still a key driver of growth for online video in ...

Digital

Online ad spend on the rise in Singapore : IAB

By Staff Reporters, Oct 22, 2010

SINGAPORE - Online advertising expenditure in Singapore has seen a slow rise, mostly driven by telecoms and technology, but remains well behind the advanced markets of the UK ...

Digital

News portals FT, Wall Street Journal experience access issues in China

By Staff Reporters, Oct 22, 2010

BEIJING – Major news and media portals like the Chinese website of the Financial Times and Wall Street Journal have been experiencing blockage of their sites, leading to ...

Creativity

GE turns photos, videos into wind energy, clean water and solar power with digital initiative

By Jane Leung, Oct 22, 2010

General Electric (GE) is inspiring people to share photos and ‘Tag your green’ to donate water, energy and power with a digital campaign.

Creativity

Rapper Jay-Z partners with Bing to launch book titled Decoded

By Staff Reporters, Oct 19, 2010

American rapper Jay-Z, Microsoft’s Bing and creative agency Droga5 together started a multiplatform search experience and interactive game to promote Jay-Z’s ...

Media

Facebook apologises for breach of online privacy

By Madhavi Tumkur, Oct 19, 2010

GLOBAL - In another blow to the privacy settings of the social networking site, Facebook has been accused of relaying personal information such as names, and in some instances ...

Creativity

Michael Hill Jeweller launches global search for 'World’s best couple'

By Jane Leung, Oct 19, 2010

Michael Hill Jeweller (MHJ), a global specialty jewellery retailer, is putting a 22 carat diamond engagement ring up for grabs in its latest global online competition.

Digital

Perform Group appoints Aktiv Digital as exclusive APAC online sales house

By Jane Leung, Oct 8, 2010

ASIA-PACIFIC – Perform Group, an online sports content broadcaster, has appointed Aktiv Digital as its exclusive sales partner in the Asia-Pacific region.

Digital

BBC World News tipped for Asian growth

By Magz Osborne, Oct 8, 2010

SINGAPORE – BBC World News is celebrating the tenth anniversary of Asia Business Report with plans to expand the brand online and boost programming made in the region.

Creativity

TED launches global search for ads worth spreading

By Staff Reporters, Oct 7, 2010

TED (Technology Entertainment and Design), the non-profit conference curator for the world's thought-leaders, is calling on the global advertising community with an ‘Ads ...

Creativity

Air France ramps up in-flight entertainment to promote new route

By Jane Leung, Oct 4, 2010

Air France celebrates the launch of its Paris to Tokyo route by inviting three French-language acts on board its aircraft A380.

Creativity

Leo Burnett celebrates national day with 'Gandhiji Font' in India

By Jane Leung, Oct 4, 2010

Leo Burnett Mumbai celebrates India's 141st anniversary with a ‘Gandhiji Font’ to commemorate the father of the nation, Mahatma Gandhi.

Digital

New CBeebies website leads BBC Worldwide's online makeover

By Staff Reporters, Oct 4, 2010

GLOBAL - BBC Worldwide, the commercial arm of the BBC, has announced the relaunch of its channel websites with a brand new consumer site for its preschool property CBeebies.

Digital

Aktiv Digital scoops exclusive sales rights for Geeknet in the region

By Jane Leung, Sep 27, 2010

REGIONAL - Pan-regional online media sales company Aktiv Digital has been appointed as the exclusive sales partner for Geeknet in Southeast Asia and Greater China.

Creativity

Ebay launches Fasion Look Book for quick style matches in the US

By Jane Leung, Sep 22, 2010

Online e-commerce giant Ebay has debuted its shoppable and shareable style gallery ‘eBay Fasion Look Book’.

Digital

AdChina launches Mobile Ad Network in China

By Jane Leung, Sep 10, 2010

SHANGHAI – AdChina has launches its AdChina Mobile Ad Network to integrate wireless application protocol (WAP) websites and mobile apps.

Digital

Google runs recruitment ads before Inception in theaters

By Jane Leung, Sep 8, 2010

BEIJING – Last Thursday, the Hollywood blockbuster 'Inception' premiered in China featuring Google recruitment adverts before the screening.

Creativity

Philips launches geeky-sweet comedy series ‘Nigel and Victoria’ online

By Jane Leung, Sep 8, 2010

Philips presents an online comedy series ‘Nigel and Victoria’ produced by online video production company Wenneker TV and comedy production company Hoot.

Creativity

Top 10 Viral Ads

By Staff Reporters, Sep 3, 2010

What makes a viral video a viral success? We've ask industry experts how the following ten viral ads manages to rake in millions of views online and earn a well deserved place ...

Digital

Maxus scoops Google's media duties in India

By Jane Leung, Sep 3, 2010

MUMBAI – Maxus is tipped to have won Google's online and offline media duties in India.

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