Campaign Asia-Pacific

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NEW BUSINESS LEAGUE: Country-specific results for March 2012

By Staff Reporters, 6 hours ago

ASIA-PACIFIC - In association with R3, Campaign Asia-Pacific presents the latest country-by-country New Business Leagues for Australia, China, Hong Kong, India, Indonesia, ...

Digital

Fairfax Media makes its papers interactive with AirLink

By Emily Tan, 5 days ago

SYDNEY - Australian media company Fairfax Metro Media has launched a new feature for its iPhone App, which will allow readers to scan selected images in The Sydney Morning ...

Digital

Youths in Singapore, China and US suffering from social-media fatigue: JWT

By Emily Tan, May 10, 2012

SINGAPORE - While marketers see social media as a golden opportunity, at least some young adults are starting to see it as a source of stress, a burden, and a disruptive force ...

Digital

Opinion: It's a social world

By Patrick Rona, May 3, 2012

Patrick Rona, president of Tribal DDB Asia Pacific and chief digital officer of DDB Group Asia Pacific, reminds marketers that social media is not a silver bullet and if ...

Advertising

Tumblr finally gets into advertising, launches two products

By Emily Tan, May 3, 2012

After five years of eschewing advertising (as any proper social media platform should in the initial phases of its gestation) Tumblr has finally given in and launched two ...

Media

Heineken appoints Starcom MediaVest to US$372.5 million global media account

By Maisie Mccabe, May 3, 2012

GLOBAL - Heineken has appointed Starcom MediaVest Group to consolidate its global media business, after a head-to-head pitch against part-incumbent Mindshare.

Digital

OPINION: Marketing in 'Big Data' era presents technical, ethical challenges

By Roy Tan, Apr 19, 2012

With a wealth of data on bought, owned and earned media at their disposal, clients and agencies must learn to use that information effectively while not coming across like ...

Media

Travel-media company Ink to pay sales team based on behaviours, not revenue targets

By Staff Reporters, Apr 18, 2012

ASIA-PACIFIC - Travel-related media publisher Ink, which offers brands access to travelers through 32 in-flight magazines and space on items such as print-at-home boarding ...

Advertising

NEW BUSINESS LEAGUE: Country-specific results for February 2012

By Staff Reporters, Apr 16, 2012

ASIA-PACIFIC - Campaign Asia-Pacific, working together with R3, is pleased to announce a new exclusive monthly feature: New Business Performance League results for creative and ...

Digital

Facebook increases its appeal to advertisers with Instagram acquisition

By Emily Tan, Apr 12, 2012

The tech world has been abuzz with Facebook’s US$1 billion acquisition of social network photo-sharing mobile app Instagram. Beyond speculation on the added-value ...

Advertising

Dentsu March sales figures indicate positive trend

By Emily Tan, Apr 10, 2012

TOKYO - Dentsu's non-consolidated net sales figures for March 2012 show a year-on-year increase of over 16 per cent to US$2 billion, the best the agency has recorded in a year ...

Media

Cannes Lions and Haymarket to manage Digital Media Awards and establish the Digital Media Festival in Asia

By Staff Reporters, Apr 10, 2012

GLOBAL – Lions Festivals, organisers of the Cannes Lions International Festival of Creativity, and Haymarket Media today announced an agreement in principle to extend ...

Media

PHD hires Devoy for global strategy

By Katherine Levy, Mar 30, 2012

GLOBAL - PHD Worldwide has appointed Malcolm Devoy to the newly created role of international strategy director.

Media

OMD Melbourne lands US$5.2 million RMIT account

By Staff Reporters, Mar 21, 2012

MELBOURNE—Omnicom Group media agency OMD Melbourne have won the media account for the Royal Melbourne Institute of Technology (RMIT) following a competitive tender held ...

Digital

Tencent to integrate Weibo and Qzone to leverage online advertising

By Emily Tan, Jenny Chan, Mar 15, 2012

BEIJING – Chinese internet giant Tencent is integrating its microblog platform, Tencent Weibo, and its social networking service, Qzone, to form a "social marketing ...

Magazine Highlights

MEDIA DEBATE: Search and social share a common goal

By Staff Reporters, Mar 12, 2012

Despite Facebook’s recent valuation, its advertising revenue continues to be dwarfed by that of Google. So will social media ever pose a real challenge to search in terms ...

Media

OMD tops The Gunn Report for Media 2011 Rankings

By Emily Tan, Mar 2, 2012

GLOBAL – OMD has retained its top position since the launch of the Gunn Report in 2004. This time, it scored 176 points making it the most creative agency network of the ...

Digital

Why all the fuss about Pinterest?

By Emily Tan, Mar 1, 2012

Pinterest's Facebook app alone has a staggering 11.3 million monthly users. No wonder the online and marketing community is buzzing about the giant digital bulletin board, but ...

Marketing

Media Monitors' holding company renamed Sentia Media

By Staff Reporters, Feb 8, 2012

SYDNEY - The Media Monitors Group has been renamed Sentia Media to reflect its broader scope of operations.

Marketing

Havas Media expands Ecselis to three new markets

By Staff Reporters, Feb 1, 2012

SINGAPORE - Havas Media's performance marketing arm Ecselis will be launching three new offices in Singapore, Kuala Lumpur, and Sydney.

Digital

Impress them and they will share: McCann

By Emily Tan, Jan 12, 2012

Social media users know about managing their personal online brands. They’ve figured out how and what to share to be popular and how to connect and communicate with wide ...

Digital

HKUST’s new social media lab aims to make social media "pervasive and effortless"

By Emily Tan, Jan 12, 2012

HONG KONG – Hong Kong University of Science and Technology is launching Asia’s first social media lab. The facility is specifically designed to research engineering ...

Digital

Opinion: People are people, even in social media

By Fredrik Sarnblad, Dec 8, 2011

Fredrik Sarnblad, planning director of BBH Asia-Pacific, reacts to a report by TNS that Brits just don't want to interact with brands online.

Digital

Grabbing attention with online ads: Mediamind

By Emily Tan, Dec 8, 2011

Video, synched ads and ads in context are a few ways advertisers can increase the performance of their online branding campaigns, according to a study by digital advertising ...

Media

Revlon's global account goes to Mediacom

By Staff Reporters, Dec 6, 2011

GLOBAL - Group M's Mediacom Worldwide has won the global media planning and buying duties for the entire stable of Revlon brands.

Advertising

UM, BBDO pick up ExxonMobil globally

By Magz Osborne, Nov 4, 2011

GLOBAL – IPG’s UM and Omnicom Group’s BBDO have been awarded ExxonMobil’s media and advertising respectively, following a year-long review.

Digital

ad:tech Japan: Moving past mobile and on to social

By Emily Tan, Nov 3, 2011

TOKYO - During the three days of ad:tech, held 26-28 October, social media marketing dominated the conversation, with mobile marketing deemed "old news". Campaign spoke to ...

Digital

Over 80 per cent of Asia's top companies using social media

By Emily Tan, Oct 26, 2011

SINGAPORE - Over 80 percent of 120 companies listed on The Wall Street Journal's Asia 200 Index are present on social media, compared with 40 percent last year, according to ...

Media

Mindshare names Gowthaman as regional chief client officer

By Michael O'Neill, Oct 24, 2011

ASIA-PACIFIC - GroupM agency Mindshare has promoted R. Gowthaman, leader for South Asia, to the newly-created role of chief client officer for the Asia-Pacific region, ...

Digital

HTC named digital brand of the year at Pixel's Digital Advertising Awards

By Emily Tan, Oct 7, 2011

HONG KONG - Taiwanese mobile phone manufacturer HTC was named Digital Brand of the Year at Pixel Media's inaugural 2011 Digital Advertising Awards, held on Wednesday night.

Media

ZenithOptimedia appoints Ian Perrin to Australia CEO

By Staff Reporters, Oct 4, 2011

AUSTRALIA - ZenithOptimedia has named former MD of Naked Communications Sydney Ian Perrin as its CEO for Australia, with responsibility for the Sydney, Melbourne, Brisbane and ...

Marketing

BE Asia 2011: What Asia’s business leaders are choosing to read, watch and buy

By Emily Tan, Sep 27, 2011

ASIA-PACIFIC: While increasing numbers of Asia’s business elite are accessing media content digitally, almost all still opt to read print (98 per cent) and watch ...

Media

BBC Worldwide Channels hires new account director for Asia

By Benjamin Li, Sep 15, 2011

ASIA-PACIFIC - Delilah Chan, most recently senior director, digital media sales at ESPN STAR Sports, has joined BBC Worldwide Channels Asia as its account director

Digital

Five things you need to know about running a social media campaign

By Matt Sutton, Sep 14, 2011

Matt Sutton, CEO of Aktiv Digital, shares his experiences in running a successful social media campaign.

Advertising

P&G awards Southeast Asia account to MediaCom

By Emily Tan, Sep 12, 2011

SINGAPORE - FMCG giant Procter & Gamble (P&G) has awarded its media account across five Southeast Asian markets to GroupM's MediaCom. The markets awarded are Singapore, ...

Digital

Unlocking digital content revenue in Asia-Pacific

By Emily Tan, Sep 9, 2011

HONG KONG - With the rise of smartphones and tablets in Asia-Pacific, content producers have the opportunity to gain new revenue streams by monetising digital content in new ways.

People

Self-regulation offers best balance in a 'new media world': Omnicom Group's Tim Love

By Paul Howell, Sep 6, 2011

SINGAPORE - Tim Love, CEO of Omnicom Group Asia-Pacific, India, Middle East and Africa, says there are concerns that overregulation of media industries around the world could ...

Media

PHD wins Daikin ANZ account from Initiative

By Staff Reporters, Aug 29, 2011

SYDNEY - Daikin, a producer of air-conditioning units, has appointed PHD as its agency-of-record for the Australian and New Zealand markets, following a two-way pitch with ...

Media

GM media review gets underway in Asia

By Paul Howell, Aug 25, 2011

DETROIT - General Motors' global US$3 billion media pitch won't include the business for China and India, but there's still plenty of prizes in Asia.

Media

Twenty3 selected to handle PR, media duties for Melbourne Stars

By Staff Reporters, Aug 23, 2011

MELBOURNE - Sport and entertainment marketing consultancy Twenty3 Group has been appointed as the PR and media agency for cricket team the Melbourne Stars.

Digital

CCTV-Baidu case highlights fight between traditional and new media

By Jenny Chan, Aug 18, 2011

CHINA - CCTV's weeklong exposé on Baidu's deliberate oversight of its advertising platforms underscores a tussle between traditional media and new media for lucrative ad ...

Media

OMD wins Sony’s regional media business

By Benjamin Li, Michael O'Neill, Aug 11, 2011

ASIA-PACIFIC - Omnicom Media Group (OMG) agency OMD has won Sony Electronic's Asia-Pacific media business following a final three-way pitch involving Carat and the incumbent ...

Advertising

Turner Broadcasting launches full-service in-house agency

By Staff Reporters, Aug 11, 2011

HONG KONG - Turner Broadcasting System Asia Pacific has restructured its sponsorship and promotions department to create Turner Media Solutions, a full-service in-house agency ...

Media

P&G appoints MediaCom for planning in Japan

By David Blecken, Aug 10, 2011

TOKYO – Procter & Gamble (P&G) has awarded its consolidated Japanese media planning account to MediaCom.

Digital

Leveraging the marketing potential of social media integrated video chat

By Emily Tan, Aug 5, 2011

The recent pairing of Skype with Facebook. the introduction of Google+ Hangouts and video chat on China’s QQ has made video chat an easily accessed social affair.

Digital

HP builds fanbase in China with online Kung Fu Panda game

By Staff Reporters, Aug 5, 2011

To build a fan base among Chinese youth, HP leveraged on its connection with Kung Fu Panda 2 and used the popularity of the Dreamworks animated movie to drive online sales and ...

Digital

How to determine what media airline passengers will choose while travelling

By Kevin Miller, Aug 5, 2011

Kevin Miller, global head of insight at in-flight magazine publisher Ink discusses how the environment impacts airline travellers psychologically and in turn affects their ...

Media

MEDIA DEBATE: Channel choice causes clients confusion

By Staff Reporters, Aug 1, 2011

As more television viewers choose different broadcast platforms, have clients responded accordingly or is it difficult for them to free themselves from the traditional TVC ...

Digital

What's a 'like' worth? Measuring success for social media campaigns

By David Seidler, Jul 29, 2011

ASIA-PACIFIC - Facebook, Twitter, and YouTube are almost always at the core of any brand's social media strategy - but can campaigns there be measured with any real accuracy? ...

Advertising

Philips calls $500m global creative and media review

By Staff Reporters, Jul 22, 2011

GLOBAL - Dutch consumer electronics giant Philips is set to review its global creative and media business, believed to be worth close to US$500 million.

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