Tag - marketing

Social media a priority in China but strategy still hazy: Forrester
Analysis  |  Digital  |  Marketing  |  Media  |  News

Social media a priority in China but strategy still hazy: Forrester

by Gabey Goh  |  Feb 5, 2016  |  Comment now
CHINA - Chinese marketers’ social-media spending will continue to grow rapidly, but challenges in defining strategy and measuring effectiveness persist, ...
Unbranded content: Genius strategy or dishonest desperation?
Analysis  |  Marketing

Unbranded content: Genius strategy or desperation?

by Helen Roxburgh  |  Feb 4, 2016  |  Comment now
Consumer sophistication and ad filters have brands learning to steer conversations by funding unbranded content.
Rani Raad appointed president, CNN International Commercial
Press Releases

Rani Raad appointed president, CNN International Commercial

by Press Release  |  Feb 3, 2016  |  Comment now
Rani R. Raad has been appointed to the new role of President, CNN International Commercial.
Why can't insurance be a positive experience, DirectAsia asks
Digital  |  Marketing  |  News

Why can't insurance be a positive experience, DirectAsia asks

by Gabey Goh  |  Feb 1, 2016  |  Comment now
SINGAPORE - One might be hard-pressed to associate the world of insurance with any positivity given the serious life events it involves, not to mention the ...
'Grab Freedom Day' in Singapore
Data  |  Marketing  |  PR  |  News

'Grab Freedom Day' in Singapore

by Gabey Goh  |  Feb 1, 2016  |  Comment now
Grab celebrated its new brand identity last week (see related link below) with Grab Freedom Day. Over 100 GrabTaxis and GrabCars provided free rides to ...
GrabTaxi rebrands to Grab, makes brand loyalty a priority
Advertising  |  Marketing  |  News

GrabTaxi rebrands to Grab, makes brand loyalty a priority

by Gabey Goh  |  Jan 28, 2016  |  Comment now
SINGAPORE – Ride-hailing platform GrabTaxi has rebranded to Grab, in line with its expanded product vision and mission.
To attract digital talent, companies must commit: Robert Walters
Data  |  Digital  |  Marketing

To attract digital talent, companies must commit: Robert Walters

by Gabey Goh  |  Jan 27, 2016  |  Comment now
SINGAPORE – The demand for digital marketing skills is rapidly rising but for brands and employers to tempt talent onboard, a show of commitment will be needed.
Play
TripAdvisor: Partnerships key to programmatic success
Digital

TripAdvisor: room for growth in "data poor" APAC

by Campaign Asia-Pacific   |  Jan 26, 2016  |  Comment now
TripAdvisor's vice-president of display, APAC, Cindy Tan says brands need to be "extremely organised" to get the most from their programmatic campaigns. The ...
SMB marketing: Ad platforms focus on education for growth
Analysis  |  Advertising

SMB marketing: Ad platforms focus on education for growth

by Robert Clark  |  Jan 22, 2016  |  Comment now
The SMB race is on but despite best efforts, many firms are still not equipped to take advantage of ad platforms.
Facing facts: Can facial coding help crack the content marketing measurement muddle?
Marketing  |  News  |  Data

Can facial coding crack the content-marketing conundrum?

by Gary Scattergood  |  Jan 21, 2016  |  Comment now
In an Asia-exclusive interview, BBC Advertising’s commercial development boss reveals the findings of an ‘industry-first’ study into the emotional effectiven...
Shifting masculinity: Being a man in Japan
Marketing  |  Opinions

Shifting masculinity: Being a man in Japan

by Deanna Elstrom  |  Jan 21, 2016  |  Comment now
The definition of manhood in Japan is undergoing a major transition, and advertisers need to pay attention, writes Flamingo Tokyo's Deanna Elstrom.
Blurred lines: Why brand and artist collaborations need clear definition
Analysis  |  Marketing

Blurred lines: Why brand and artist collaborations need clear definition

by Gabey Goh  |  Jan 20, 2016  |  Comment now
Relationships between brands and the arts are getting closer, but both sides need to protect their integrity or campaigns can start to look like expensive ...
Buzzword bandwagon: Spare me your 'insights' into 'millennials'
Marketing  |  Opinions

Buzzword bandwagon: Spare me your 'insights' into 'millennials'

by James Thompson  |  Jan 20, 2016  |  Comment now
Why is the industry still lapping up garbage masquerading as insight?
Play
MasterCard: Programmatic has been transformational
Digital

MasterCard: Programmatic has been transformational

by Campaign Asia-Pacific   |  Jan 18, 2016  |  Comment now
MasterCard's SVP head of marketing, Asia-Pacific, Middle East and Africa, Sam Ahmed says programmatic sits at the centre of the brand's marketing strategy. ...
Tiger Beer invites world to #SayItWithTiger for Chinese New Year
Data  |  The Work

Tiger Beer invites world to #SayItWithTiger for Chinese New Year

by Gabey Goh  |  Jan 18, 2016  |  Comment now
SINGAPORE - Tiger Beer has embarked on a campaign to spark a global movement for Chinese New Year (CNY) with #SayItWithTiger.
Brand consultancy OgilvyRed makes APAC debut
Marketing  |  News

Brand consultancy OgilvyRed makes APAC debut

by Gabey Goh  |  Jan 18, 2016  |  Comment now
HONG KONG - Ogilvy & Mather has announced the Asia launch of OgilvyRed, the network’s consulting arm that brings together senior strategic specialists to ...
Marketing is becoming like a performance sport; let’s change that
Digital  |  Opinions

Marketing is becoming like a performance sport; let’s change that

by Ricky Liversidge  |  Jan 18, 2016  |  Comment now
Pressure on marketers is building, but no one has 10,000 hours to 'practice'. Time to change the game.
Okamoto made a Jurassic sex video
Advertising  |  The Work

Okamoto made a Jurassic sex video

by Ad Nut  |  Jan 15, 2016  |  Comment now
From Japan: 'オカモトゼロワンCM 恐竜篇' by Okamoto
Eyeing the needle: Vinyl could be the next frontier for Microsoft’s brand stories
Analysis  |  Marketing

Eyeing the needle: Vinyl the next format for Microsoft brand stories

by Gary Scattergood  |  Jan 13, 2016  |  Comment now
For the past three years, Microsoft has invested heavily in publishing its own stories, many of them long-form articles alongside quality photography and ...
CES: Plug into the connect economy
Digital  |  Marketing  |  Opinions

CES: Plug into the connect economy

by Seton Vermaak  |  Jan 12, 2016  |  Comment now
Seton Vermaak of Razorfish Hong Kong writes that marketers cannot afford to ignore the connectivity trend, even if the latest odd innovations at CES seem ...
1 2 3 4 5 ...71
Page 1 of 71
Activate My Campaign and create a customised news feed by selecting the market, expertise and brands you’re interested in.
To customize your own news feed, you need to log in to Campaignasia.com
Username:
Password:
 |  Forgot your password?

New Register

Follow these simply steps to set up your My Campaign newsfeed and homepage highlights:

1. Set your My Campaign newsfeed by choosing your Market



2. What Expertise are you interested in?





3. Follow a brand or market:

Thank you