Tag - marketing

Drones: Gimmick or real marketing potential?
Analysis  |  Marketing

Drones: Gimmick or real marketing potential?

by Staff Reporters  |  Jan 28, 2015  |  Comment now
First Coca-Cola dropped cans from the sky, and now realtors are using drones to market homes. But just how far can it go as a marketing tool?
A State of Trance: Customer-centric music power brand inspires
Digital  |  Opinions

A State of Trance: Customer-centric music power brand inspires

by Chris Reed  |  Jan 27, 2015  |  Comment now
What started as a dance genre has become a multi level marketing operation unparalleled in global music for the strength of it’s brand, loyalty of its fans, ...
Tending Coca-Cola's incubator of inspiration
Analysis  |  Marketing

Tending Coca-Cola's incubator of inspiration

by Adrian Peter Tse  |  Jan 22, 2015  |  Comment now
THE FACE BEHIND THE BRAND: Coca-Cola’s Asia marketing director Peter Schelstraete believes that linking the realities of the market to ‘big creativity’ is ...
WeChat coyly takes wraps off news-feed ads
Advertising  |  Digital  |  News

WeChat coyly takes wraps off news-feed ads

by Jenny Chan 陳詠欣  |  Jan 22, 2015  |  Comment now
BEIJING - Taking a belated cue from Facebook, WeChat announced yesterday that it is taking the wraps off long-rumoured advertisements inside 'Moments', the ...
Marketing automation: What does 'awesome' look like?
Digital  |  Opinions

Marketing automation: What does 'awesome' look like?

by David Ketchum  |  Jan 16, 2015  |  Comment now
Marketing automation is not yet mainstream in Asia, and becoming a modern marketer is hard work. David Ketchum, CEO of Current Asia, offers a six-point ...
Neuschwansteiner: Beer named after castle courts exclusivity
Marketing  |  News

Neuschwansteiner Edelmärzen targets Cantonese gastronomists

by Jenny Chan 陳詠欣  |  Jan 16, 2015  |  Comment now
HONG KONG - Restaurant group Fook Lam Moon (福臨門) has brought Neuschwansteiner Edelmärzen into the Cantonese market via its own gourmet product division, ...
Emotional connection: The missing ingredient in professional services marketing
Marketing  |  Opinions

Emotional connection: The missing ingredient in professional services marketing

by Tan Nguyen  |  Jan 15, 2015  |  Comment now
Professional services firms need differentiation. To get it, perhaps they need to get over their reticence toward using emotion in their marketing, writes ...
Back to the future: Airline safety as a point of differentiation?
Marketing  |  Opinions

Back to the future: Airline safety as a point of differentiation?

by Joseph Baladi  |  Jan 14, 2015  |  Comment now
Airlines have largely moved away from explicitly discussing safety. Maybe they should rethink that position, according to Joseph Baladi of BrandAsian.
The Marketing Society launches the 2015 International Marketing Leaders Programme in Asia
Press Releases

The Marketing Society launches the 2015 International Marketing Leaders ...

by Press Release  |  Jan 13, 2015  |  Comment now
Following the success of the UK-based Marketing Leaders Programme, The Marketing Society has announced the very first International Marketing Leaders ...
Five steps to standardize digital metrics across countries
Analysis  |  Digital

Five steps to standardize digital metrics across countries

by Robin Leonard  |  Jan 13, 2015  |  Comment now
Tracking digital marketing performance can be bewildering, with so many channels and reporting tools to choose from, even more so when there are multiple ...
China Revealed: Download the free exclusive report
Data  |  Marketing

China Revealed: Download the free exclusive report

by Staff Reporters  |  Jan 12, 2015  |  Comment now
HONG KONG - Over a quarter of the world’s internet users reside in China. That metric comes from ComScore’s Media Metrix and is just one of the useful stats ...
Wrap-up: 9 things you need to know this week
Marketing  |  News

Wrap-up: 9 things you need to know this week

by Nikki Wicks  |  Jan 9, 2015  |  Comment now
Taxi wars, flying T-shirts, instant coffee, CES and a peep through the 2015 crystal ball. Here's a round-up of some of the stories you might have missed ...
Tap-to-pay ads top list of 2015 trends for digital marketing
Digital  |  Opinions

Tap-to-pay ads top list of 2015 trends for digital marketing

by Rujul Patel  |  Jan 9, 2015  |  Comment now
Rujul Patel of Amobee ticks off 10 trends that will impact companies’ technology agendas in the coming year.
More CES insights: The future of wearable tech, content creation, commerce
Analysis  |  Digital  |  Marketing

More CES insights: The future of wearable tech, content creation, commerce

by Staff Reporters  |  Jan 9, 2015  |  Comment now
The annual consumer-electronics extravaganza known as CES tends to serve up food for thought for marketers. Some of our US and UK colleagues are attending ...
TV advertisers demand more bang for buck
Analysis  |  Media

TV advertisers demand more bang for buck

by Emily Tan  |  Jan 8, 2015  |  Comment now
Divided attention spans, clutter and limited inventory have broadcasters looking to technology for new avenues of growth.
Mobile marketers: Don’t just follow the devices, focus on the users
Digital  |  Opinions

Mobile marketers: Don’t just follow the devices, focus on the users

by Yuko Saito  |  Jan 8, 2015  |  Comment now
To understand where you need to take your mobile marketing practices, writes Criteo's Yuko Saito, take a good look at your friendly neighbourhood barista,
LinkedIn and Taken 3 connect to market new film
Digital  |  Opinions

LinkedIn and Taken 3 connect to market new film

by Chris Reed  |  Jan 8, 2015  |  Comment now
20th Century Fox have created a very innovative Linkedin based promotion for the new Liam Neeson film Taken 3. In what I think is a first they have created ...
Muslim consumers: Beauty brands eyeing halal cosmetics
Analysis  |  Marketing

Muslim consumers: Beauty brands eyeing halal cosmetics

by Matthew Carlton  |  Jan 6, 2015  |  Comment now
Long ignored or misunderstood by the mainstream, Muslim women’s beauty needs are being championed by a new wave of niche brands, to commercial success.
Brand purpose: Time for agencies to put up or shut up
Marketing  |  Opinions

Brand purpose: Time for agencies to put up or shut up

by Joseph Baladi  |  Jan 5, 2015  |  Comment now
Brands and agencies talk a lot about the importance of brand purpose. So where is all the purpose-driven messaging?
10 trends that will shape Asian consumerism in 2015
Analysis  |  Marketing

10 trends that will shape Asian consumerism in 2015

Jan 5, 2015  |  Comment now
Trendwatching.com has compiled a list of 10 trends that will shape Asian consumerism in 2015: "Innovation opportunities to run with, and profit from", as ...
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