Tag - marketing

Rural tech: Reaching out to Asia’s unconnected millions
Analysis  |  Marketing

Rural tech: Reaching out to Asia’s unconnected millions

by Byravee Iyer  |  Apr 24, 2015  |  Comment now
A rising tide of mobile-phone coverage sweeping Asia-Pacific is turning marketers’ attentions to untapped rural consumers.
CASE STUDY: Analytics spark UX improvement for energy company
Analysis  |  Digital

CASE STUDY: Analytics spark UX improvement for energy company

by Staff Reporters  |  Apr 23, 2015  |  Comment now
New Zealand energy provider Genesis, with analytics consultant Sparkline, used thorough user-behavious analysis to identify website user-experience ...
The fate of big brands
Marketing  |  Opinions

The fate of big brands

by Joey Dembs  |  Apr 23, 2015  |  Comment now
A shifting consumer mindset points to a rising need for big brands to ‘grow small’ or risk losing market share and loyalty, writes Flamingo's Joey Dembs
Do professional-services brands need a new model?
Marketing  |  Opinions

Do professional-services brands need a new model?

by Tan Nguyen  |  Apr 22, 2015  |  Comment now
Tan Nguyen of PwC Vietnam continues her exploration of how professional-services firms can build more emotional connection into their branding.
Top 5 engaging campaigns: Chocolate and 40 new types of pizza
Data  |  Digital

Top 5 engaging campaigns: Chocolate and 40 new types of pizza

by Ranjani Raghupathi  |  Apr 21, 2015  |  Comment now
See what Maybelline, Cadbury Dairy Milk, Pizza Hut, Pepsodent and Baskin-Robbins did to register on this week's Engagement Meter, curated by Unmetric.
Brand Japan: The long journey from product to place
Marketing  |  Opinions

Brand Japan: The long journey from product to place

by Sven Palys  |  Apr 21, 2015  |  Comment now
Brand Japan needs a makeover, according to Flamingo Tokyo's Sven Palys, who describes the problem and shares a potential solution.
What agencies can learn from startups
Advertising  |  Opinions

What agencies can learn from startups

by Andrew Collins  |  Apr 20, 2015  |  Comment now
Nimble and innovative approaches to business are not just a fad, and not just for startups. They're the chief tool agencies have to avoid becoming redundant,...
APAC: The leading mobile region now
Digital  |  Opinions

APAC: The leading mobile region now

by Graham Christie  |  Apr 13, 2015  |  Comment now
In The Mobile Hub, his monthly recap of all things mobile, Graham Christie shares his takeaways from data released by We Are Social, the GSMA, Carat and ...
Are brands becoming an outmoded form of self-expression?
Marketing  |  Opinions

Are brands becoming an outmoded form of self-expression?

by Jackie Hughes  |  Apr 2, 2015  |  Comment now
The challenge before marketers today is think beyond helping people create a veneer of self-expression and focus instead on creating existential happiness ...
Unobvious Observations: Source amnesia
Marketing  |  Opinions

Unobvious Observations: Source amnesia

by Adam Ferrier  |  Mar 31, 2015  |  Comment now
'Source amnesia’ is a relatively recent, and increasingly worrying phenomenon that’s spreading across the world, but is a particularly curious worry for adland.
A night at the museum: What we can learn from Leonardo da Vinci
News

A night at the museum: What we can learn from Leonardo da Vinci

by Nikki Wicks  |  Mar 27, 2015  |  Comment now
An exhibit at Singapore's ArtScience Museum explores the famous Italian whose name is all but synonymous with invention. As the museum's executive director ...
Last call for digital transformation!
Digital  |  Opinions

Last call for digital transformation!

by Erik Ingvoldstad  |  Mar 27, 2015  |  Comment now
A digital transformation isn't about building an e-commerce site, or any other single tactic, for that matter. As Erik Ingvoldstad of Acoustic explains, ...
Social purpose: The new brand imperative
Marketing  |  Opinions

Social purpose: The new brand imperative

by Gail Steedon, Rosa Bransky, Jessica Enoch  |  Mar 26, 2015  |  Comment now
We are seeing a new wave of culturally resonant brands that have a true impact on society while also being commercially beneficial.
Play
Nestlé Thailand advises 'Small bites for big changes'
Advertising  |  The Work

Nestlé Thailand advises 'Small bites for big changes'

by Matthew Miller  |  Mar 25, 2015  |  Comment now
THAILAND - Recognising that many Thai people want to live healthier lifestyles, Nestlé Thailand has launched an expansive campaign to promote the idea that ...
Targeting works, but can be controversial
Digital  |  Opinions

Targeting works, but can be controversial

by James Thompson  |  Mar 23, 2015  |  Comment now
A BMW promotion using fine-grained targeting on WeChat recently proved that few things are so inviting as being excluded, writes James Thompson.
Content marketing: Sometimes less is more
Marketing  |  News

Content marketing: Sometimes less is more

by Staff Reporters  |  Mar 23, 2015  |  Comment now
SINGAPORE - When it comes to content marketing, sometimes less is more, according to Joe Pulizzi, founder of the Content Marketing Institute.
My son, the cyborg
Marketing  |  Opinions

My son, the cyborg

by Terry Young  |  Mar 13, 2015  |  Comment now
Generation Z marks a whole new relationship with technology—and with marketing.
You get the consumers you deserve
Marketing  |  Opinions

You get the consumers you deserve

by John Coll  |  Mar 12, 2015  |  Comment now
If you can't truly place yourself in the consumer's context, you can't hope to earn your place in the consumer's mind during purchase opportunities, writes ...
Asia has nearly as many mobile connections as people: We Are Social
Digital  |  Media  |  Data

Asia has nearly as many mobile connections as people: We Are Social

by Byravee Iyer  |  Mar 11, 2015  |  Comment now
ASIA-PACIFIC - The region welcomed 180 million new internet users in the past year—more than five new users ever second—according to new ‘State of Digital’ ...
Play
Adidas China's new #mygirls campaign sharply contrasts with Western sports marketing
Advertising  |  The Work

Why Adidas China's #mygirls barely break a sweat

by Emily Tan  |  Mar 9, 2015  |  Comment now
CHINA - Taiwanese singer Hebe Tien leads Adidas' latest installment in its two-year #mygirls campaign series.
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