Tag - marketing

Why 96% of new product launches in China fail
Analysis  |  Marketing

Why 96% of new product launches in China fail

by Matthew Miller  |  Dec 17, 2014  |  Comment now
GREATER CHINA - Although most marketers see new products as critical to their success, only 4 per cent of launches in China deliver significant incremental ...
Why can't brands like IBM do a better job at marketing themselves?
Digital  |  Opinions

Why can't brands like IBM do a better job at marketing themselves?

by Chris Reed  |  Dec 15, 2014  |  Comment now
I recently chaired a B2B Marketing conference in KL and we had the marketing director of IBM do a very interesting presentation. Before he did this he asked ...
'Tis the season for intelligent email marketing tactics
Digital  |  Opinions

'Tis the season for intelligent email marketing tactics

by Barry Adams  |  Dec 15, 2014  |  Comment now
The end of the year through Chinese New Year is a clutch time for Asian retailers, with consumer spend taking a 15 to 20 per cent jump. Experian’s Barry ...
Instagram hits 300 million: What the milestone means for marketers
Analysis  |  Media

Instagram hits 300 million: What the milestone means for marketers

by Jason Wincuinas  |  Dec 11, 2014  |  Comment now
Instagram swells past the 300 million average-monthly-user mark. Is the platform ready for brand prime time, or is it still just a bunch of selfies?
WE Group zeros in on marketing technology
Digital  |  Marketing  |  News

WE Group zeros in on marketing technology

by Jenny Chan 陳詠欣  |  Dec 10, 2014  |  Comment now
BEIJING - WE Group has launched a fourth firm in China, WE Tech, as an independent company. Its purview is to serve clients beyond the parent company's ...
Can the Crocs empire strike back with Star Wars partnership?
Digital  |  Opinions

Can the Crocs empire strike back with Star Wars partnership?

by Chris Reed  |  Dec 8, 2014  |  Comment now
In a cool, cool galaxy far, far away Star Wars became the greatest movie franchise ever made. Many years later the Empire has taken over the asylum and ...
How kids in Southeast Asia use devices
Data  |  Digital  |  Marketing

How kids in Southeast Asia use devices

Dec 5, 2014  |  Comment now
More than 40 per cent of kids in Southeast Asia are most likely to use a smartphone or tablet for more than an hour when their parents let them, according ...
We Are Social: Asia is still playing catch-up in social-media investment
Digital  |  Analysis

Asia still lags in social-media investment: We Are Social

by Nikki Wicks  |  Dec 3, 2014  |  Comment now
The disconnect between Asia's fixation with social media and the lack of investment from businesses is still puzzling, according to global agency We Are ...
Seven rules of music and brand partnerships
Marketing  |  Opinions

Seven rules of music and brand partnerships

by Afdhel Aziz  |  Dec 2, 2014  |  Comment now
Brands and artists can make beautiful music together—if they work together in harmony
Five reasons Southeast Asia may be China's younger sister
Digital  |  Opinions

Five reasons Southeast Asia may be China's younger sister

by Angela Kapp  |  Dec 2, 2014  |  Comment now
Brands expecting Indonesia to follow China's online retail development curve should look at some key differences between the two, writes e-commerce and ...
Talk to young Chinese on their own (digital) turf
Analysis  |  Digital

Talk to young Chinese on their own (digital) turf

by Fangqing Wang  |  Dec 2, 2014  |  Comment now
In-Depth: Chinese marketers are waking up to the power of utility to build communities.
DBS highlights ‘game changers’ in content-driven branding campaign
Analysis  |  Advertising

DBS highlights ‘game changers’ in content-driven branding campaign

by Adrian Peter Tse  |  Dec 1, 2014  |  Comment now
HONG KONG – To further branding efforts, DBS bank is launching a series of video interviews with innovators and entrepreneurs on its digital and social ...
New structures in an unstable world
Marketing  |  Opinions

New structures in an unstable world

by Sam Gomez  |  Nov 26, 2014  |  Comment now
We're living in VUCA (volatile, uncertain, complex and ambiguous) times. It's unsettling, but also exciting and filled with opportunity for those who ...
Wrapup: 9 things you need to know this week
Advertising  |  Media  |  News

Wrapup: 9 things you need to know this week

by Matthew Miller  |  Nov 21, 2014  |  Comment now
F1 firestorm, Agency of the Year shortlists, Facebook's agency, DBS's campaign, Malaysia's crisis: a few things you might have missed this week.
Coke online director: Brands need to take out the digital trash
Analysis  |  Digital

Coke online director: Brands need to take out the digital trash

by Sara Spary  |  Nov 20, 2014  |  Comment now
European online director said brands must keep their virtual worlds clean and clutter-free.
China: Branding the intersections
Marketing  |  Opinions

China: Branding the intersections

by Alex Wilson  |  Nov 19, 2014  |  Comment now
It's time for brands to move beyond polarised ways of thinking, especially about China. Instead they should focus on the in-between spaces, writes Flamingo's...
Luxury in India growing amidst thorns
Data  |  Marketing

Luxury in India growing amidst thorns

by Li Mei Foong  |  Nov 17, 2014  |  Comment now
SECTOR STUDY: Despite the nation’s size and tempting wealth, top-end brands aren’t necessarily having an easy time in India. Careful strategy is needed to ...
Concept stores: Brands take over Asian city centres
Analysis  |  Marketing

Concept stores: Brands take over Asian city centres

by Matthew Carlton  |  Nov 14, 2014  |  Comment now
From sugary treats to premium spirits, brands are snapping up prime retail to daze and delight their key consumers.
Exclusive: F1 boss Bernie Ecclestone on his billion-dollar brand
Analysis  |  Marketing

Exclusive: F1 boss Bernie Ecclestone on his billion-dollar brand

by Atifa Silk  |  Nov 14, 2014  |  Comment now
Scathingly sanguine about the financial woes of lesser teams, casually chauvinistic and claiming to open doors for governments, the F1 supremo pulls no ...
What brands need to understand about fans and fandom
Opinions  |  Marketing

What brands need to understand about fans and fandom

by Dave McCaughan  |  Nov 12, 2014  |  Comment now
Jerry Seinfeld captured the irrational essence of sports fandom when he observed that in the end, you're cheering for laundry more than anything else. Yet ...
1 2 3 4 5 ...61
Page 1 of 61
Activate My Campaign and create a customised news feed by selecting the market, expertise and brands you’re interested in.
To customize your own news feed, you need to log in to Campaignasia.com
Username:
Password:
 |  Forgot your password?

New Register

Follow these simply steps to set up your My Campaign newsfeed and homepage highlights:

1. Set your My Campaign newsfeed by choosing your Market



2. What Expertise are you interested in?





3. Follow a brand or market:

Thank you