Tag - marketing

A night at the museum: What we can learn from Leonardo da Vinci
News

A night at the museum: What we can learn from Leonardo da Vinci

by Nikki Wicks  |  Mar 27, 2015  |  Comment now
An exhibit at Singapore's ArtScience Museum explores the famous Italian whose name is all but synonymous with invention. As the museum's executive director ...
Last call for digital transformation!
Digital  |  Opinions

Last call for digital transformation!

by Erik Ingvoldstad  |  Mar 27, 2015  |  Comment now
A digital transformation isn't about building an e-commerce site, or any other single tactic, for that matter. As Erik Ingvoldstad of Acoustic explains, ...
Social purpose: The new brand imperative
Marketing  |  Opinions

Social purpose: The new brand imperative

by Gail Steedon, Rosa Bransky, Jessica Enoch  |  Mar 26, 2015  |  Comment now
We are seeing a new wave of culturally resonant brands that have a true impact on society while also being commercially beneficial.
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Nestlé Thailand advises 'Small bites for big changes'
Advertising  |  The Work

Nestlé Thailand advises 'Small bites for big changes'

by Matthew Miller  |  Mar 25, 2015  |  Comment now
THAILAND - Recognising that many Thai people want to live healthier lifestyles, Nestlé Thailand has launched an expansive campaign to promote the idea that ...
Targeting works, but can be controversial
Digital  |  Opinions

Targeting works, but can be controversial

by James Thompson  |  Mar 23, 2015  |  Comment now
A BMW promotion using fine-grained targeting on WeChat recently proved that few things are so inviting as being excluded, writes James Thompson.
Content marketing: Sometimes less is more
Marketing  |  News

Content marketing: Sometimes less is more

by Staff Reporters  |  Mar 23, 2015  |  Comment now
SINGAPORE - When it comes to content marketing, sometimes less is more, according to Joe Pulizzi, founder of the Content Marketing Institute.
My son, the cyborg
Marketing  |  Opinions

My son, the cyborg

by Terry Young  |  Mar 13, 2015  |  Comment now
Generation Z marks a whole new relationship with technology—and with marketing.
You get the consumers you deserve
Marketing  |  Opinions

You get the consumers you deserve

by John Coll  |  Mar 12, 2015  |  Comment now
If you can't truly place yourself in the consumer's context, you can't hope to earn your place in the consumer's mind during purchase opportunities, writes ...
Asia has nearly as many mobile connections as people: We Are Social
Digital  |  Media  |  Data

Asia has nearly as many mobile connections as people: We Are Social

by Byravee Iyer  |  Mar 11, 2015  |  Comment now
ASIA-PACIFIC - The region welcomed 180 million new internet users in the past year—more than five new users ever second—according to new ‘State of Digital’ ...
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Adidas China's new #mygirls campaign sharply contrasts with Western sports marketing
Advertising  |  The Work

Why Adidas China's #mygirls barely break a sweat

by Emily Tan  |  Mar 9, 2015  |  Comment now
CHINA - Taiwanese singer Hebe Tien leads Adidas' latest installment in its two-year #mygirls campaign series.
APAC marketers shift toward customer experience, mobile-first
Advertising  |  Digital  |  Data

APAC marketers shift toward customer experience, mobile-first

by Adrian Peter Tse  |  Mar 5, 2015  |  Comment now
ASIA-PACIFIC - Marketers in Europe, North America and Asia agree that customer experience is a top priority, but marketers in Asia are going about it ...
'I’m sorry Dave, you don’t actually like that': When AIs know better
Digital  |  Marketing  |  Opinions

'I’m sorry Dave, you don’t actually like that': When AIs know better

by Kristian Barnes  |  Mar 4, 2015  |  Comment now
Artificial Intelligences (AIs) are not theatening the existence of the human race. (Yet.) But precursors of true AIs, according to Vizeum head honcho ...
Pet care: Doting owners splash out to show love
Data  |  Marketing

Pet care: Doting owners splash out to show love

by Li Mei Foong  |  Mar 2, 2015  |  Comment now
As baby-shy Asian couples increasingly turn their furry friends into ‘substitute children’, the pet-care industry is booming with innovative ways to empty ...
Management lessons from a David vs Goliath election
Marketing  |  Opinions

Management lessons from a David vs Goliath election

by Rajat Sethi  |  Feb 26, 2015  |  Comment now
A Delhi election inspired Rajat Sethi of Strategic Caravan to list eight important lessons for companies big or small.
10 trends for the Year of the Goat
Media  |  Opinions

10 trends for the Year of the Goat

by Clay Schouest  |  Feb 25, 2015  |  Comment now
Shoppable media, smart programmatic buying and continuity planning are among the 10 notable trends that will increase in influence this year, writes Clay ...
Is it time for brands to take Snapchat seriously?
Analysis  |  Media

Is it time for brands to take Snapchat seriously?

by Sarah Shearman  |  Feb 25, 2015  |  Comment now
From Campaign US: Isobar US, BBH New York, Big Spaceship, DigitasLBi San Francisco and Tribal Worldwide New York discuss the opportunities and pitfalls on ...
Do Chinese New Year right, or don't do it at all
Marketing  |  Opinions

Do Chinese New Year right, or don't do it at all

by Damian Madden  |  Feb 18, 2015  |  Comment now
Just because Chinese New Year is happening, should your brand try to be part of it? Damian Madden of Spectrum Group argues that unless your brand has a good ...
IDEA: A framework for content development
Marketing  |  PR  |  Opinions

IDEA: A framework for content development

by Julian Chow  |  Feb 17, 2015  |  Comment now
Creating content is easy. Creating effective content is not. Julian Chow of Text100 Singapore posits a 4-step methodology to help.
Hilton tries to change business image with concert partnership
Digital  |  Opinions

Hilton tries to change business image with concert partnership

by Chris Reed  |  Feb 17, 2015  |  Comment now
Hilton has created a partnership with leading concert promoter Live Nation to try and change their rather stuffy brand image to one that is cool, contemporar...
Valentine's Day: The changing look of love
Marketing  |  Opinions

Valentine's Day: The changing look of love

by Rebecca Swift  |  Feb 13, 2015  |  Comment now
Rebecca Swift, director of creative planning with iStock by Getty Images, discusses changes in the visual representation of love on Valentine's Day.
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