Tag - marketing

Brands as intersections
Marketing  |  Opinions

Brands as intersections

by Adam Nelson  |  Oct 23, 2014  |  Comment now
Words such as 'owning', 'managing' or 'positioning' perpetuate inaccurate ideas about how brands work. Adam Nelson, associate director at Flamingo, offers a ...
China 'megatrends' for 2015 include smart tech, pollution protection
Marketing  |  News

China 'megatrends' for 2015 include smart tech, pollution protection

by Matthew Miller  |  Oct 23, 2014  |  Comment now
CHINA - Consumers in China will avidly adopt wearables and other "smart" technologies, will be drawn to products that claim to protect them from pollution ...
Luxury goods: The end of ostentation
Analysis  |  Marketing

Luxury goods: The end of ostentation

by Clarissa Sebag-Montefiore  |  Oct 22, 2014  |  Comment now
Across Asia, the appetite for flash luxury is waning. The future belongs to the brands that can balance style with subtlety.
Generating PR from branded content
Opinions

Generating PR from branded content

by Tanya Wilson  |  Oct 21, 2014  |  Comment now
A recent Nielsen study suggested that content marketing is 88 per cent less effective than PR, due to the influence media wields over the public. In my ...
Brands still failing at value exchange: Edelman
Data  |  Marketing

Brands still failing at value exchange: Edelman

by Matthew Miller  |  Oct 21, 2014  |  Comment now
ASIA-PACIFIC - In its second-annual Brandshare study, Edelman finds that brands globally and in the four APAC countries studied still have a lot of work to ...
The branding era: Six big ideas
Marketing  |  Opinions

The branding era: Six big ideas

by David Aaker  |  Oct 21, 2014  |  Comment now
David Aaker, vice chairman of Prophet, identifies six ideas that are going to have the most impact in the next decade. Winning companies will understand and ...
How Vice builds brands and lets content consumption guide expansion
Analysis  |  Media

How Vice builds brands and lets content consumption guide expansion

by Adrian Peter Tse  |  Oct 20, 2014  |  Comment now
ASIA-PACIFIC – To its youth followers, Vice is the rock star of digital media publishing. But its lesser-known commercial side could also be seen as a ...
Content cases: Holding the attention of the Asian consumer
Marketing  |  Opinions

Content cases: Holding the attention of the Asian consumer

by Amy Lavalette  |  Oct 20, 2014  |  Comment now
Amy Lavalette of Evidently Asia offers five recent examples of brands using creative content to capture and hold attention.
What social-media marketers can learn from True Blood’s Brian Buckner
Analysis  |  Advertising  |  Marketing

What social-media marketers can learn from True Blood’s Brian Buckner

by Adrian Peter Tse  |  Oct 17, 2014  |  Comment now
ASIA-PACIFIC - Brian Buckner, writer and co-executive producer of HBO's global sensation True Blood talks about bringing the emotive power of “authentic” ...
Rural Nepal: The new promised land for marketers
Marketing  |  Opinions

Rural Nepal: The new promised land for marketers

by Ujaya Shakya  |  Oct 15, 2014  |  Comment now
The country is changing, and not only in economic terms.
Time to kill the gender cliché?
Marketing  |  Opinions

Time to kill the gender cliché?

by Nir Wegrzyn  |  Oct 15, 2014  |  Comment now
Marketers and agrencies can't avoid something so fundamental as gender. The trick, writes Nir Wegrzyn, CEO of BrandOpus, is to use it in a way that's relevant.
Changing consumption in Japan: Another postcard from the future
Marketing  |  Opinions

Changing consumption in Japan: Another postcard from the future

by Chris Francis  |  Oct 15, 2014  |  Comment now
The country is once again providing a glimpse of things to come. But through consumer trends rather than silver-screen inspirations.
Play
Innored interprets 'Never stop exploring' for North Face Korea as social experiment
Advertising  |  The Work

Popup store demands daring leap from North Face 'customers'

by Adrian Peter Tse  |  Oct 14, 2014  |  Comment now
KOREA – A North Face pop-up shop in South Korea draws unsuspecting customers, who once inside, find they need to scale the walls in the latest branding ...
KFC Japan makes you want to eat your computer accessories
Marketing  |  News  |  The Work

KFC Japan makes you want to eat your computer accessories

by Adrian Peter Tse  |  Oct 9, 2014  |  Comment now
TOKYO - As part of a month-long campaign on Twitter, KFC Japan designed computer accessories and personal accoutrements bearing an uncanny resemblance to ...
Wearable devices: The next great frontier
Analysis  |  Digital  |  Marketing

Wearable devices: The next great frontier

by Robert Clark  |  Oct 6, 2014  |  Comment now
Privacy issues aside, gold mine of data from personal, GPS-linked gadgets may forge a brave new world of targeted marketing.
Marketers need to think bigger than the Apple Watch
Digital  |  Marketing  |  Opinions

Marketers need to think bigger than the Apple Watch

by Ray Velez  |  Oct 6, 2014  |  Comment now
It’s time to focus on going from wearables to usables.
The Marketing Society launches Southeast Asia office in Singapore
News

The Marketing Society launches in Southeast Asia

by Nikki Wicks  |  Oct 3, 2014  |  Comment now
SINGAPORE - The Marketing Society launched its Southeast Asia division last night at Indocafe with a keynote address by Oscar-winning film producer Lord ...
Wayne Arnold appointed chair of The Marketing Society of South East Asia
Press Releases

Wayne Arnold appointed chair of The Marketing Society of South East Asia

by Press Release  |  Oct 1, 2014  |  Comment now
SINGAPORE - Lowe Profero co-founder and Global CEO Wayne Arnold has been appointed as chair of The Marketing Society of South East Asia, following the ...
Casey Neistat: Don't look to other advertising for great ideas
Advertising

Casey Neistat: Don't look to other advertising for great ideas

by Adrian Peter Tse  |  Sep 30, 2014  |  Comment now
SPIKES ASIA - With over a 100 million YouTube views, brands are keen to profit from Casey Neistat’s free-spirited storytelling. Or at least figure out his ...
My part in the 'Meet me in Starbucks' campaign
Digital  |  Opinions

My part in the 'Meet me in Starbucks' campaign

by Chris Reed  |  Sep 29, 2014  |  Comment now
I am delighted to have represented Singapore in the new global Starbucks campaign “Meet Me in Starbucks” which launches tomorrow. This is how it came about.
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