Tag - marketing

Renren gathers 10 organisations to set up youth-marketing alliance in China
Marketing

Renren forges 10-member youth-marketing alliance

by Jenny Chan 陳詠欣  |  Apr 17, 2014  |  Comment now
BEIJING – Ten organisations, including social-networking site Renren and a variety of agency, media and research outfits, have entered into a marketing ...
Squeezebook?
Digital

Squeezebook?

by RamKrishna Raja  |  Apr 15, 2014  |  Comment now
Facebook is slowly turning into an 800-pound, not-so-friendly gorilla that is squeezing brands from both directions.
Build advocacy, not fear when marketing to women
Marketing

Build advocacy, not fear when marketing to women

by Emily Tan  |  Apr 15, 2014  |  Comment now
In trying to connect with Asian women’s hopes, dreams and concerns, many brands still miss the mark by a wide margin.
Dentsu Aegis Network to launch regional experiential agency
Marketing

Dentsu Aegis Network to launch regional experiential agency

by Staff Reporters  |  Apr 15, 2014  |  Comment now
ASIA-PACIFIC - Citing below-the-line spending that is growing twice as fast as above-the-line, Dentsu Aegis Network will roll out a new experiential ...
MNCs target growing sweet tooth in Asia-Pacific
Marketing

MNCs target growing sweet tooth in Asia-Pacific

by Byravee Iyer  |  Apr 14, 2014  |  Comment now
SECTOR STUDY: Multinational chocolate companies have expanded production in Asia-Pacific and are now pulling out all the stops in marketing to make their ...
Dispatch from Nepal: Staying relevant to supermoms
Marketing

Dispatch from Nepal: Staying relevant to supermoms

by Ujaya Shakya  |  Apr 14, 2014  |  Comment now
Even in a traditional society, marketing must adapt to the evolving role women play.
What makes Asia unsure about digital marketing?
Digital

What makes Asia unsure about digital marketing?

by Byravee Iyer  |  Apr 10, 2014  |  Comment now
ASIA-PACIFIC - A lack of client understanding and the shortage of talent have left marketing professionals reeling with many aspects of digital technology, ...
DATA POINTS: Asia unsure of digital skills, but keen to learn
Digital

DATA POINTS: Asia unsure of digital skills, but keen to learn

Apr 10, 2014  |  Comment now
Marketing professionals are still struggling to get to grips with many aspects of digital technology, according to new global research from The Knowledge ...
Social-media strategy: From listening to engaging
Marketing

Social-media strategy: From listening to engaging

by David Dubois  |  Apr 8, 2014  |  Comment now
Brands and companies can benefit by listening to big data.
Content Marketing event tomorrow: Sneak peak with Outbrain's Ant Hearne
Marketing

Content Marketing event tomorrow: Sneak peak with Outbrain's Ant Hearne

by Staff Reporters  |  Apr 7, 2014  |  Comment now
This Q&A with Outbrain's Ant Hearne is a sneak peak at tomorrow's Content Marketing seminar in Singapore. It's not too late to attend.
20 women to watch in Asia-Pacific marketing
Marketing

20 women to watch in Asia-Pacific marketing (Part 4 of 4)

Apr 7, 2014  |  Comment now
Campaign Asia-Pacific presents (in no particular order) 20 exceptional female professionals who are taking the marketing industry forward and are destined ...
How marketing must change in the age of the Internet of Things

How marketing must change in the age of the Internet of Things

by Rohit Dadwal  |  Apr 7, 2014  |  Comment now
Is the Internet of Things going to revolutionise marketing? Quite possibly, but it will take a while.
DATA POINTS: Social-mobile influence on shopping strongest in China, Asia
Digital

DATA POINTS: Social-mobile influence on shopping strongest in China, Asia

by Staff Reporters  |  Apr 3, 2014  |  Comment now
New research by DigitasLBi shows that consumers in Asia are way ahead of their western counterparts on incorporating social media and mobile devices into ...
Why I ignore the early adopters of technology
Marketing

Why I ignore the early adopters of technology

by Anant Deboor  |  Apr 3, 2014  |  Comment now
Exploring the popularity behind all things retro and vintage
Beyond the sponsored post
Digital

Beyond the sponsored post

by Graham Christie  |  Apr 3, 2014  |  Comment now
THE MOBILE HUB: Thoughts on consumer expectations and 'native' advertising in the mobile space.
Four rules for getting the most out of mobile video consumption
Digital

Four rules for getting the most out of mobile video consumption

by Hubert Renucci  |  Mar 31, 2014  |  Comment now
As short-form video grows exponentially in 2014, advertisers have to be ready with innovative and adaptive ways to become a compelling dimension of online ...
Fights, wine and data: Adobe's marketing-technology journey
Digital

Fights, wine and data: Adobe's marketing-technology journey

by Emily Tan  |  Mar 28, 2014  |  Comment now
SALT LAKE CITY - Ever since Gartner forecast that by 2017 the CMO would be spending more on IT than the CIO, marketing and tech departments have been ...
Robert Redford and Richard Sherman managing risk, success and fame: Adobe Summit
Marketing

Lessons for brands from stars of film and football

by Emily Tan  |  Mar 27, 2014  |  Comment now
SALT LAKE CITY - Attendance on day two of the Adobe Summit swelled to 7,000 in anticipation of keynote talks by film legend Robert Redford and American ...
Sun, sand and the latest in digital thinking: The view from Stream Asia
Digital

Sun, sand and the latest in digital thinking: The view from Stream Asia

by Stephanie Myers  |  Mar 27, 2014  |  Comment now
Don’t let the tropical beach and the shorts and flip-flops fool you; WPP’s Stream Asia is serious business.
Crowdfunding's potential as a marketing tool
Digital

Crowdfunding's potential as a marketing tool

by Staff Reporters  |  Mar 26, 2014  |  Comment now
MEDIA TALK: Crowdfunding gets the user literally invested in a product. Can brands use this method to heighten levels of consumer engagement?
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