Tag - marketing

Beyond 'hashtivism' to genuine activation
Digital  |  Opinions

Beyond 'hashtivism' to genuine activation

by Rob Hall  |  Jul 31, 2015  |  Comment now
The art of creating a successful hashtag campaign is in understanding that the hashtag is just the beginning, says Rob Hall, GM of Lowe Open and Lowe ...
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ANZ attacks gender inequality with powerful film, concrete action
Advertising  |  The Work

ANZ attacks gender inequality with powerful film, concrete action

by Matthew Miller  |  Jul 30, 2015  |  Comment now
AUSTRALIA - ANZ has debuted a new campaign that pulls no punches in taking on gender inequality.
Ignore the mobile age at your peril
Digital  |  Opinions

Ignore the mobile age at your peril

by Rajat Sethi  |  Jul 30, 2015  |  Comment now
Rajat Sethi of Strategic Caravan International offers five recommendations for mobile marketing, and a vision of what putting them all together looks like.
It pays to be 'meaningful', but less so in APAC: Havas Media research
Marketing  |  Media  |  News

It pays to be 'meaningful', but less so in APAC: Havas Media research

by Byravee Iyer  |  Jul 29, 2015  |  Comment now
How much is it worth to be a 'meaningful' brand? Research by Havas Media Group shows that although consumers in Asia-Pacific are more likely than the global ...
Inside the Chinese millennial's mind
Marketing  |  News

Inside the Chinese millennial's mind

by Jenny Chan 陳詠欣  |  Jul 29, 2015  |  Comment now
BEIJING - Millennials in China create a massive online record of their preferences, lifestyle and attitudes every single day on social platforms. So why do ...
'You can, you up': Words of warning for marketers courting China's millennials
Marketing  |  News

'You can, you up': Words of warning for marketers courting China's millennials

by Jenny Chan 陳詠欣  |  Jul 24, 2015  |  Comment now
BEIJING - 'You can, you up', a curious Chinglish catchphrase uttered frequently by millennials in China, carries a warning for older marketers targeting the ...
Motherhood: The pursuit of modern
Marketing  |  Opinions

Motherhood: The pursuit of modern

by Emma Gage  |  Jul 23, 2015  |  Comment now
Attention planners: There's far more to mothers than you seem to be aware of. Here, Emma Gage of Flamingo attempts to cure you of your reductionist ...
Is your digital marketing strategy fit for long-term engagement?
Digital  |  Marketing  |  Opinions

Is your digital marketing strategy fit for long-term engagement?

by Anjali Puri  |  Jul 21, 2015  |  Comment now
The belief that consumers have short attention spans drives many digital-engagement strategies. Anjali Puri of TNS Qualitative reminds that digital ...
Trust me, I’m in advertising
Marketing  |  Opinions

Trust me, I’m in advertising

by Anthony Hearne  |  Jul 20, 2015  |  Comment now
Two 'T's that support the growth of content marketing.
Augmented reality, not VR, is the next big thing for marketers
Digital  |  Marketing  |  Opinions

Augmented reality, not VR, is the next big thing for marketers

by Niamh Byrne  |  Jul 14, 2015  |  Comment now
As the momentum with the latest wave of virtual reality increases, Niamh Byrne chief operating officer at iQNECT, argues that augmented reality offers ...
City Spotlight: Jakarta's advertising industry is coming of age (Part 1)
News

City Spotlight: Jakarta's advertising industry is coming of age (Part 1)

by Gunjan Prasad  |  Jul 13, 2015  |  Comment now
JAKARTA - Happiness, celebrity endorsements and the rise of boutique shops are just some of the traits that define Jakarta's advertising and marketing ...
Unobvious Observations: Psychology 101
Marketing  |  Opinions

Unobvious Observations: Psychology 101

by Adam Ferrier  |  Jul 13, 2015  |  Comment now
Five psychological experiments every marketer should know.
Accenture expands digital execution capabilities with PacificLink buy
Digital  |  News

Accenture expands digital execution capabilities with PacificLink buy

by Jenny Chan 陳詠欣  |  Jul 9, 2015  |  Comment now
HONG KONG - Accenture Interactive believes its just-announced acquisition of Hong Kong's PacificLink Group enhances the consulting company's ability to ...
Trust and authenticity: How to reach the Muslim consumer
Marketing  |  Opinions

Trust and authenticity: How to reach the Muslim consumer

by Elin Waty  |  Jul 8, 2015  |  Comment now
Elin Waty of Sun Life Financial Indonesia explains the product and marketing principles that have helped the company reach Muslim consumers in Indonesia.
Grey pride: Rise of the true silver surfers
Marketing  |  Opinions

Grey pride: Rise of the true silver surfers

by Nicholas Tang  |  Jul 7, 2015  |  Comment now
It's time to start engaging members of the silver generation as they are today, not as if they were stuck in 1985, writes Nicholas Tang of Acoustic.
Strategy: It's all macro or micro now
Marketing  |  Opinions

Strategy: It's all macro or micro now

by Charles Wigley  |  Jun 24, 2015  |  Comment now
Perhaps brands need to think more like Churchill
Complexity is dead
Marketing  |  Opinions

Complexity is dead

by Tobias Wilson  |  Jun 23, 2015  |  Comment now
If you don't know the technical details of the poster glue used on your outdoor campaigns, writes Tobias Wilson, why would care about the technical details ...
Content-marketing association ramps up, plans benchmark survey
Marketing  |  News

Content-marketing association ramps up, plans benchmark survey

by Nikki Wicks  |  Jun 22, 2015  |  Comment now
SINGAPORE - The Asia Content Marketing Association (ACMA) is ramping up its activity as demand for content marketing in the region increases.
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Cannes 2015: On the croisette with Durex global brand director Ukonwa Ojo
Analysis  |  Marketing  |  News

Cannes video chat: Durex global brand director Ukonwa Ojo

by Jenny Chan 陳詠欣  |  Jun 22, 2015  |  Comment now
CANNES - In an one-to-one video interview on the Croisette, Ukonwa Ojo (the global brand director and head of global brand equity for Durex and KY at ...
Unobvious Observations: The pratfall effect
Marketing  |  Opinions

Unobvious Observations: The pratfall effect

by Adam Ferrier  |  Jun 16, 2015  |  Comment now
Consider the impact that negative information or imperfections can have on desirability, writes Adam Ferrier.
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