Tag - marketing

Wrapup: 9 things you need to know this week
Advertising  |  Media  |  News

Wrapup: 9 things you need to know this week

by Matthew Miller  |  Nov 21, 2014  |  Comment now
F1 firestorm, Agency of the Year shortlists, Facebook's agency, DBS's campaign, Malaysia's crisis: a few things you might have missed this week.
Coke online director: Brands need to take out the digital trash
Analysis  |  Digital

Coke online director: Brands need to take out the digital trash

by Sara Spary  |  Nov 20, 2014  |  Comment now
European online director said brands must keep their virtual worlds clean and clutter-free.
China: Branding the intersections
Marketing  |  Opinions

China: Branding the intersections

by Alex Wilson  |  Nov 19, 2014  |  Comment now
It's time for brands to move beyond polarised ways of thinking, especially about China. Instead they should focus on the in-between spaces, writes Flamingo's...
Luxury in India growing amidst thorns
Data  |  Marketing

Luxury in India growing amidst thorns

by Li Mei Foong  |  Nov 17, 2014  |  Comment now
SECTOR STUDY: Despite the nation’s size and tempting wealth, top-end brands aren’t necessarily having an easy time in India. Careful strategy is needed to ...
Concept stores: Brands take over Asian city centres
Analysis  |  Marketing

Concept stores: Brands take over Asian city centres

by Matthew Carlton  |  Nov 14, 2014  |  Comment now
From sugary treats to premium spirits, brands are snapping up prime retail to daze and delight their key consumers.
Exclusive: F1 boss Bernie Ecclestone on his billion-dollar brand
Analysis  |  Marketing

Exclusive: F1 boss Bernie Ecclestone on his billion-dollar brand

by Atifa Silk  |  Nov 14, 2014  |  Comment now
Scathingly sanguine about the financial woes of lesser teams, casually chauvinistic and claiming to open doors for governments, the F1 supremo pulls no ...
What brands need to understand about fans and fandom
Opinions  |  Marketing

What brands need to understand about fans and fandom

by Dave McCaughan  |  Nov 12, 2014  |  Comment now
Jerry Seinfeld captured the irrational essence of sports fandom when he observed that in the end, you're cheering for laundry more than anything else. Yet ...
Sports properties gravitate to Asia
Marketing  |  Data

Sports properties gravitate to Asia

by Byravee Iyer  |  Nov 11, 2014  |  Comment now
GLOBAL - A new study by consulting firm AT Kearney reveals that Europe, Middle East, Africa and North America still dominate the sports industry, but ...
Don't let 'big data' paralyse you into inaction
Marketing  |  Opinions

Don't let 'big data' paralyse you into inaction

by Michael Kustreba  |  Nov 11, 2014  |  Comment now
When it comes to data, the bigger the better. But as Michael Kustreba of Espilon argues, it's possible to start small and still derive a clear benefit.
Why brands still come up short with millennial women
Analysis  |  Marketing

Why brands still come up short with millennial women

by Mason Lerner  |  Nov 10, 2014  |  Comment now
Marketers are wasting millions of dollars in media and creative by not building stronger relationships with women, according to new research.
A major misconception about Facebook visibility
Digital  |  Opinions

A major misconception about Facebook visibility

by Jesper Åström  |  Nov 10, 2014  |  Comment now
We've all decided Facebook has tweaked organic reach to drive brands to its advertising options. But does this conventional wisdom make sense?
Foo Fighters and HBO use content marketing to engage fans
Digital  |  Opinions

Foo Fighters and HBO use content marketing to engage fans

by Chris Reed  |  Nov 10, 2014  |  Comment now
The Foo Fighters unleash their new album, “Sonic Highways”, this week with unprecedented hype and a unique content-marketing strategy. Lead singer and band ...
Highlights from the Financial Services Marketing conference
Marketing  |  News

Financial Services Marketing conference: highlights and photos

by Staff Reporters  |  Nov 7, 2014  |  Comment now
HONG KONG – At Campaign Asia-Pacific's Financial Services Marketing conference here yesterday, marketers from banks, asset-management firms and insurance ...
Photos: Financial Services Marketing conference
Marketing

Photos: Financial Services Marketing conference

Nov 7, 2014  |  Comment now
Photos from Campaign Asia-Pacific's Financial Services Marketing conference, which took place yesterday in Hong Kong. Please see the related-article link at ...
The magic mantra of contextual targeting needs an update
Digital  |  Opinions

The magic mantra of contextual targeting needs an update

by Anjali Puri  |  Nov 6, 2014  |  Comment now
Marketers already consider the medium, message and moment when executing contextual targeting. Anjali Puri of TNS argues that a fourth 'M' also merits ...
'Alive to thrive': The creative key to success in Thailand
Analysis  |  Marketing

'Alive to thrive': The creative key to success in Thailand

by Adrian Peter Tse  |  Nov 5, 2014  |  Comment now
IN-DEPTH: Conversation rules and brands that know how to talk can thrive in Thailand where the democratisation of smartphones and an innate culture of ...
Q&A: Simon Grabowski of email-marketing firm GetResponse
Marketing

Email still has legs for marketers, especially in ASEAN: GetResponse

by Nikki Wicks  |  Nov 4, 2014  |  Comment now
SINGAPORE - Email marketing can provide startups and small businesses with a platform to compete with large organisations, according to the founder and CEO ...
Dairy products: Milking the deep pockets of Asia
Data  |  Marketing

Dairy products: Milking the deep pockets of Asia

by Li Mei Foong  |  Nov 3, 2014  |  Comment now
SECTOR STUDY: Rising incomes and health awareness drive demand for dairy products across the region, but costs and quality concerns mean the right branding ...
McDonald's is preparing a new slogan, and you already hate it
Marketing  |  News

McDonald's is preparing a new slogan, and you already hate it

by Mason Lerner  |  Nov 3, 2014  |  Comment now
Branding experts are already giving the company's tagline the pink-slime treatment
Tennis legend Martina Navratilova tells The Marketing Society Southeast Asia, “Originality is key to success.”
Press Releases

Tennis legend Martina Navratilova tells The Marketing Society Southeast ...

by Press Release  |  Oct 31, 2014  |  Comment now
On Friday 24th October, The Marketing Society Southeast Asia held an exclusive lunch with tennis legend Martina Navratilova at the Singapore Cricket Club.
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