Tag - marketing

Lack of focus drags down Hong Kong's Giordano
Analysis  |  Marketing

Lack of focus drags down Hong Kong's Giordano

by Staff Reporters  |  May 21, 2015  |  Comment now
BRAND HEALTH CHECK: Poor decisions and a flawed merchandise mix have seen Giordano’s appeal fall dramatically.
Faithful and mainstream simultaneously: The modern Muslim opportunity
Marketing  |  Opinions

Faithful and mainstream simultaneously: The modern Muslim opportunity

by Harriet Robertson  |  May 21, 2015  |  Comment now
Modern Muslims see themselves as both part of their religious tradition and citizens of the mainstream world. It's time for brands to move beyond clunky and ...
Purpose-driven branding is critical
Marketing  |  Opinions

Purpose-driven branding is critical

by James Thompson  |  May 18, 2015  |  Comment now
In a consumer-savvy world, why shouldn’t brands be expected to behave with ever higher standards?
Attitudes or behaviour: Is marketing focused on the right goals?
Marketing  |  News

Attitudes or behaviour: Is marketing focused on the right goals?

by Jenny Chan 陳詠欣  |  May 18, 2015  |  Comment now
SHANGHAI - A roundtable discussion presented here Friday by Campaign Asia-Pacific in association with FCB tackled the industry's undue focus on narrow ...
Owned-first approach: Battle lines drawn in push for owned media
Analysis  |  Marketing  |  Media

Battle lines drawn in push for owned media

by Emily Tan  |  May 15, 2015  |  Comment now
From a heritage of media buying, agencies have introduced planning processes that put a brand’s owned media front and centre.
Toys: Cultural shifts spur playtime in Asia
Data  |  Marketing

Toys: Cultural shifts spur playtime in Asia

by Byravee Iyer  |  May 13, 2015  |  Comment now
SECTOR STUDY: A growing middle-class and greater appreciation of educational learning among younger couples is making a strong case for toymakers to invest ...
Women to watch 2015: Formidable femmes
Advertising  |  Marketing  |  Media

Women to watch 2015: Formidable femmes

May 12, 2015  |  Comment now
The following 20 individuals stand out for their attitude, acumen and achievements, and are destined to rise to new heights. (Presented in no particular order.)
Cumberbatch revs up for MG Cars
Marketing  |  News

Cumberbatch revs up for MG Cars

by Byravee Iyer  |  May 11, 2015  |  Comment now
BRAND AMBASSADOR: MG might not have retained much of its British heritage, but the Chinese-owned car brand is counting on a Brit to sell its new SUV.
Insights2020 launches
Press Releases

Insights2020 launches

by Press Release  |  May 11, 2015  |  Comment now
BEIJING – Leadership initiative to help business leaders decode how insights and analytics drive change and growth.
UPDATED: Innovation in China: Fixing mentality gaps and lingo clashes
Digital  |  Media  |  News

UPDATED: Innovation in China: Fixing mentality gaps and lingo clashes

by Jenny Chan 陳詠欣  |  May 8, 2015  |  Comment now
SHANGHAI - As collaboration between brands and startups ramps up in China, intermediaries such as OMD, Starcom and Chinaccelerator are becoming official ...
Our future depends on our ability to ‘collide to thrive’
Marketing  |  Opinions

Our future depends on our ability to ‘collide to thrive’

by Sam Noble  |  May 7, 2015  |  Comment now
Collisions are usually something to be avoided, but may be a necessary part of surviving in business for both clients and the agencies that support them. ...
The future of digital marketing: Fewer platforms
Digital  |  Marketing  |  Opinions

The future of digital marketing: Fewer platforms

by Yukihiko Imamura  |  May 6, 2015  |  Comment now
Marketers want to consolidate and automate. May the best platforms win.
Chelsea FC plays wide to Asia
Analysis  |  Marketing

Chelsea FC plays wide to Asia

by Nikki Wicks  |  May 6, 2015  |  Comment now
THE FACE BEHIND THE BRAND: Global fans now far outnumber loyal locals, but according to Chelsea FC’s Asia MD Adrian New, demands for success make Asian ...
Agency invites copywriters to prove skills by 'selling' job hunters
Advertising  |  The Work

Agency invites copywriters to prove skills by 'selling' job hunters

by Matthew Miller  |  May 6, 2015  |  Comment now
VIETNAM - Creative agency Happiness Saigon is running a campaign that aims to help unemployed people and aspiring copywriters simultaneously.
Tinderfication: The power of the swipe
Marketing  |  Opinions

Tinderfication: The power of the swipe

by Nelise Doornenbal  |  Apr 30, 2015  |  Comment now
How Tinder is transforming the way we search for love, fashion and beauty.
13 industry trends you can't afford to ignore
Advertising  |  Opinions

13 industry trends you can't afford to ignore

by Erik Ingvoldstad  |  Apr 29, 2015  |  Comment now
You won't believe what Erik Ingvoldstad of Acoustic has to say about the future of the industry. Or maybe you will. Nevertheless, his 'listicle' provides a ...
Indonesia's beer-sales regulations: How marketers will react
Analysis  |  Advertising

Indonesia's beer-sales regulations: How marketers will react

by Gunjan Prasad  |  Apr 27, 2015  |  Comment now
INDONESIA - Breweries expect to lose 50 per cent of their retail outlets in Indonesia as a result of changing regulations, with inevitable impact on ...
Rural tech: Reaching out to Asia’s unconnected millions
Analysis  |  Marketing

Rural tech: Reaching out to Asia’s unconnected millions

by Byravee Iyer  |  Apr 24, 2015  |  Comment now
A rising tide of mobile-phone coverage sweeping Asia-Pacific is turning marketers’ attentions to untapped rural consumers.
CASE STUDY: Analytics spark UX improvement for energy company
Analysis  |  Digital

CASE STUDY: Analytics spark UX improvement for energy company

by Staff Reporters  |  Apr 23, 2015  |  Comment now
New Zealand energy provider Genesis, with analytics consultant Sparkline, used thorough user-behavious analysis to identify website user-experience ...
The fate of big brands
Marketing  |  Opinions

The fate of big brands

by Joey Dembs  |  Apr 23, 2015  |  Comment now
A shifting consumer mindset points to a rising need for big brands to ‘grow small’ or risk losing market share and loyalty, writes Flamingo's Joey Dembs
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