Tag - marketing

How Hong Kong's Fortune Pharmacal is updating its heritage brand
Analysis  |  Advertising  |  Digital  |  Marketing  |  News

How Hong Kong's Fortune Pharmacal is updating its heritage brand

by Adrian Peter Tse  |  Sep 2, 2015  |  Comment now
HONG KONG - Home-grown pharmaceutical brand Fortune Pharmacal has had to evolve its brand in recent times to remain relevant. While 'heritage' continues to ...
A guide to engaging Hong Kong's young people
Digital  |  Opinions

A guide to engaging Hong Kong's young people

by Kevin Grubb  |  Sep 2, 2015  |  Comment now
Personal interaction is the key to connecting with young people in Hong Kong, or anywhere. But how do you scale that up to reach a mass audience? Kevin ...
Love's labours lost: The folly of last-click attribution
Digital  |  Opinions

Love's labours lost: The folly of last-click attribution

by Yuko Saito  |  Aug 31, 2015  |  Comment now
Multi-channel attribution is about making a play for meaningful customer relationships.
British footwear brand Clarks ‘Steps Up’ Asia Pacific focus
Press Releases

British footwear brand Clarks ‘Steps Up’ Asia Pacific focus

by Press Release  |  Aug 25, 2015  |  Comment now
Global British shoe brand, Clarks has announced that Asia Pacific is a key strategic focus for the company. The £1.5 billion business, which is celebrating ...
Old is gold: Growth will come from 60-somethings
Marketing  |  Opinions

Old is gold: Growth will come from 60-somethings

by Dave McCaughan  |  Aug 25, 2015  |  Comment now
Dave McCaughan speaks at a lot of conferences (only sometimes with his boxers on the outside) and always learns something. Kicking off a new series where ...
How Chinese brands are bypassing politicians on gay culture
Marketing  |  Opinions

How Chinese brands are bypassing politicians on gay culture

by Sam Gaskin  |  Aug 20, 2015  |  Comment now
Tech brands that target younger, urban consumers are leading the way.
Unobvious Observations: Motivation is overrated
Marketing  |  Opinions

Unobvious Observations: Motivation is overrated

by Adam Ferrier  |  Aug 17, 2015  |  Comment now
Briefs all too often focus on building motivation, something that's frequently unnecessary or impossible, writes Adam Ferrier. But if they're not focusing ...
Food: The new sex, drugs and rock 'n' roll
Marketing  |  Opinions

Food: The new sex, drugs and rock 'n' roll

by Stuart Parson  |  Aug 13, 2015  |  Comment now
if young people are having less sex and doing fewer drugs, what exactly does interest them?
It's not just Coke: Big Food and the new astroturf
Analysis  |  Marketing

It's not just Coke: Big Food and the new astroturf

by Joan Voight  |  Aug 12, 2015  |  Comment now
Report slams grocery and agribusiness brands for hiding behind front groups pushing pseudoscience
Brand consultants battle for complete customer-experience package
Analysis  |  Marketing

Brand consultants eye complete customer experience

by Clarissa Sebag-Montefiore  |  Aug 7, 2015  |  Comment now
Once limited to product, packaging or logo design, agencies are now eyeing all aspects of the customer experience.
Roundup: Recent Greater China happenings
Advertising  |  Digital  |  Marketing  |  Media  |  PR  |  News

Roundup: Recent Greater China happenings

by Jenny Chan 陳詠欣  |  Aug 7, 2015  |  Comment now
A roundup of recent goings-on in Greater China: Birger Linke returns, Michael Jordan loses to Qiaodan, Alibaba accepts counterfeit reports in English and ...
Accounting for introversion
Marketing  |  Opinions

Accounting for introversion in consumer research

by Rachel Miller-Sprafke  |  Aug 6, 2015  |  Comment now
Research samples are designed to account for population differences in order to be representative. But how do we account for introverts if they consistently ...
OTT boom: Streaming companies plot Asia expansion
Analysis  |  Digital  |  Media

OTT boom: Streaming companies plot Asia expansion

by Matthew Carlton  |  Aug 6, 2015  |  Comment now
The region’s video streaming market is growing rapidly—but for the new entrants and incumbents the battle starts now.
97% of APAC businesses fail on response time to online leads
News  |  Marketing

97% of APAC businesses fail on response time to online leads

by Nikki Wicks  |  Aug 4, 2015  |  Comment now
SINGAPORE - Businesses in APAC are losing “potentially millions” in revenue by not responding to online leads quickly enough, even though they know they ...
The next phase of marketing
Marketing  |  News

The next phase of marketing

by Susie Sell  |  Aug 4, 2015  |  Comment now
A report by Accenture shows 72 per cent of marketers in China and 83 per cent in Singapore expect fundamental changes to the marketing function in the next ...
Igniting customer connections demands a data strategy
Marketing  |  Opinions

Igniting customer connections demands a data strategy

by Janet Low  |  Aug 4, 2015  |  Comment now
Creating engaged and successful customer experiences begins with small steps, and proper data auditing, organisation and analysis, writes Janet Low, ...
Wyeth's centennial campaign traces evolution of Chinese parenting
Advertising  |  The Work

Wyeth's centennial campaign traces evolution of Chinese parenting

by Jenny Chan 陳詠欣  |  Aug 3, 2015  |  Comment now
SHANGHAI - Wyeth Nutrition is marking its centennial in China with a focus on the changes in contemporary parenting lifestyles, based on true tales.
Beyond 'hashtivism' to genuine activation
Digital  |  Opinions

Beyond 'hashtivism' to genuine activation

by Rob Hall  |  Jul 31, 2015  |  Comment now
The art of creating a successful hashtag campaign is in understanding that the hashtag is just the beginning, says Rob Hall, GM of Lowe Open and Lowe ...
Play
ANZ attacks gender inequality with powerful film, concrete action
Advertising  |  The Work

ANZ attacks gender inequality with powerful film, concrete action

by Matthew Miller  |  Jul 30, 2015  |  Comment now
AUSTRALIA - ANZ has debuted a new campaign that pulls no punches in taking on gender inequality.
Ignore the mobile age at your peril
Digital  |  Opinions

Ignore the mobile age at your peril

by Rajat Sethi  |  Jul 30, 2015  |  Comment now
Rajat Sethi of Strategic Caravan International offers five recommendations for mobile marketing, and a vision of what putting them all together looks like.
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