Tag - marketing

Top takeaways from The Economist's Marketing Unbound
Advertising  |  Marketing  |  News

Top takeaways from The Economist's Marketing Unbound

by Emily Tan  |  May 23, 2016  |  Comment now
HONG KONG - The Economist’s debut marketing event in Asia, Marketing Unbound, which took place Friday, set out to define whether marketing really has ...
CASE STUDY: Advancing acceptance of family planning in Nepal
Advertising  |  Media  |  News

CASE STUDY: Advancing acceptance of family planning in Nepal

by Staff Reporters  |  May 23, 2016  |  Comment now
Outreach Nepal helped the country's MInistry of Health and USAID move birth control toward becoming a 'new normal' for young couples.
China’s thirst for functional beverages
Data  |  Marketing

China’s thirst for functional beverages

by Jenny Chan 陳詠欣  |  May 18, 2016  |  Comment now
SECTOR STUDY: A national health and wellness kick has spurred the rise of drinks with added benefits, which are perceived to be low in sugar and made with ...
Mobvista gears up to capture native SEA opportunities
Advertising  |  Digital  |  News

Mobvista gears up to capture native SEA opportunities

by Gabey Goh  |  May 16, 2016  |  Comment now
SINGAPORE - With consumers receptive to native mobile ads, Chinese ad platform Mobvista is making serious moves to expand its presence beyond its home ...
Hello, AI: What Siri, Cortana, and Echo mean for marketing
Digital  |  Opinions

Hello, AI: What Siri, Cortana, and Echo mean for marketing

by Anne Costello  |  May 16, 2016  |  Comment now
Marketers should be thinking about how to make use of growing adoption of voice-controlled assistants. Just don't even think about using them as another ...
The full-stack marketer mindset
Marketing  |  Opinions

The full-stack marketer mindset

by Julian Chow  |  Apr 29, 2016  |  Comment now
Amid much discussion of skill sets, we don't hear much about the marketer's mindset. But a few adjustments to the latter can make a big difference, writes ...
Data haves and have-nots: Chinese internet giants sweep the field
Analysis  |  Media

Data haves and have-nots: Chinese internet giants sweep the field

by Staff Reporters  |  Apr 28, 2016  |  Comment now
MEDIA DEBATE: With the industry’s emphasis on big-data collection and analysis, data partnerships are growing in China. But are they creating an uneven ...
Mobile hub: Native stats, a call for creativity and the cost of poor mobile UX
Digital  |  Opinions

Mobile hub: Native stats, a call for creativity and the cost of poor mobile UX

by Graham Christie  |  Apr 27, 2016  |  Comment now
Download trends, native ads, video spend, creativity and poor mobile UX feature in this edition of Graham Christie's regular roundup, The Mobile Hub.
Web apps: The force awakens
Digital  |  Opinions

Web apps: The force awakens

by Shyam Sandilya  |  Apr 21, 2016  |  Comment now
The current usage and popularity of mobile apps carries with it some issues for marketers. It's time to seriously look at the nascent technology of ...
Value versus message: Why brands have data backwards
Advertising  |  Digital  |  Opinions

Value versus message: Why brands have data backwards

by Paul Soon  |  Apr 20, 2016  |  Comment now
As brands use data to target ever more precisely, they're missing the point. Data's true power lies in generating real-time value, argues Possible's Paul Soon.
To beacon, or not to beacon
Digital  |  Opinions

To beacon, or not to beacon

by Kristian Barnes  |  Apr 12, 2016  |  Comment now
Beacon technology hasn't made as much of an impact as you might expect so far. Vizeum's Kristian Barnes thinks Google's Eddystone platform may be set to ...
Metro Singapore seeks new creative agency
Advertising  |  News

Metro Singapore seeks new creative agency

by Gabey Goh  |  Mar 30, 2016  |  Comment now
SINGAPORE - After years with Grey, Metro Private Limited, the retail branch of Metro Holdings Limited, is on the hunt for a new creative agency, as it seeks ...
Branding v performance: Dawn of a new online era
Digital  |  Opinions

Branding v performance: Dawn of a new online era

by Vikas Gulati  |  Mar 30, 2016  |  Comment now
Brand awareness and measurable conversions are not mutually exclusive. Time to think in terms of brand performance marketing, writes Vikas Gulati of Opera ...
Game on for State Street Global Advisors
Advertising  |  Digital  |  Marketing  |  Media  |  News

Name that brand: Game entices Singapore retail investors

by Gabey Goh  |  Mar 23, 2016  |  Comment now
SINGAPORE - State Street Global Advisors (SSGA) is hoping an online game will entice investors in Singapore to invest in US equities and broaden its reach ...
Five steps to a successful digital marketing makeover
Digital  |  Marketing  |  Opinions

Five steps to a successful digital marketing makeover

by Jeffrey Evans  |  Mar 21, 2016  |  Comment now
No TV network would air a makeover show for digital marketing, but Jeffrey Evans of Epsilon offers five conceptually simple steps any business can work ...
Event marketing: How CES has tailored its approach for Asia
Analysis  |  Marketing  |  PR  |  News

Event marketing: How CES has tailored its approach for Asia

by Gabey Goh  |  Mar 18, 2016  |  Comment now
SINGAPORE - When it comes to marketing CES in Las Vegas, the Consumer Technology Association enjoys a tried-and-true method established over the event’s ...
Bladders, guts and feet: The psychology behind anthropomorphic body parts
Analysis  |  Advertising

Bladders, guts and feet: The psychology behind anthropomorphic body parts

by Paul Hiebert  |  Mar 18, 2016  |  Comment now
Is it easier to face our grosser anatomical features when they have a life of their own?
How Coca-Cola is bringing 'Taste the feeling' to ASEAN
Advertising  |  Marketing  |  News

How Coca-Cola is bringing 'Taste the feeling' to ASEAN

by Gabey Goh  |  Mar 17, 2016  |  Comment now
SINGAPORE - Coca-Cola has kicked off the ASEAN rollout of its new ‘One Brand’ global marketing strategy, with the Southeast Asia launch of its global ...
Insights disconnect: WFA research says quarter of marketers unhappy
Data  |  Marketing

Insights disconnect: WFA research says quarter of marketers unhappy

by Matthew Miller  |  Mar 17, 2016  |  Comment now
KUALA LUMPUR - Less than a third of marketers are satisfied with the insights function within their companies, and a quarter have a negative perception of ...
Micro segments: Connecting via niche online platforms
Analysis  |  Marketing  |  Media

Micro segments: Connecting via niche online platforms

by Robert Clark  |  Mar 15, 2016  |  Comment now
Brands and marketers are joining special-interest online communities to get close to customers and drive conversation.
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Data & Research

Cookie consumers: Brand traits help offset guilt

May 23, 2016

This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.

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