Tag - marketing

Management lessons from a David vs Goliath election
Marketing  |  Opinions

Management lessons from a David vs Goliath election

by Rajat Sethi  |  Feb 26, 2015  |  Comment now
A Delhi election inspired Rajat Sethi of Strategic Caravan to list eight important lessons for companies big or small.
10 trends for the Year of the Goat
Media  |  Opinions

10 trends for the Year of the Goat

by Clay Schouest  |  Feb 25, 2015  |  Comment now
Shoppable media, smart programmatic buying and continuity planning are among the 10 notable trends that will increase in influence this year, writes Clay ...
Is it time for brands to take Snapchat seriously?
Analysis  |  Media

Is it time for brands to take Snapchat seriously?

by Sarah Shearman  |  Feb 25, 2015  |  Comment now
From Campaign US: Isobar US, BBH New York, Big Spaceship, DigitasLBi San Francisco and Tribal Worldwide New York discuss the opportunities and pitfalls on ...
Do Chinese New Year right, or don't do it at all
Marketing  |  Opinions

Do Chinese New Year right, or don't do it at all

by Damian Madden  |  Feb 18, 2015  |  Comment now
Just because Chinese New Year is happening, should your brand try to be part of it? Damian Madden of Spectrum Group argues that unless your brand has a good ...
IDEA: A framework for content development
Marketing  |  PR  |  Opinions

IDEA: A framework for content development

by Julian Chow  |  Feb 17, 2015  |  Comment now
Creating content is easy. Creating effective content is not. Julian Chow of Text100 Singapore posits a 4-step methodology to help.
Hilton tries to change business image with concert partnership
Digital  |  Opinions

Hilton tries to change business image with concert partnership

by Chris Reed  |  Feb 17, 2015  |  Comment now
Hilton has created a partnership with leading concert promoter Live Nation to try and change their rather stuffy brand image to one that is cool, contemporar...
Valentine's Day: The changing look of love
Marketing  |  Opinions

Valentine's Day: The changing look of love

by Rebecca Swift  |  Feb 13, 2015  |  Comment now
Rebecca Swift, director of creative planning with iStock by Getty Images, discusses changes in the visual representation of love on Valentine's Day.
Marketing minstrels, our time is now
Marketing  |  Opinions

Marketing minstrels, our time is now

by James Thompson  |  Feb 13, 2015  |  Comment now
James Thompson kicks of his regular Campaign Asia-Pacific column by explaining what today's marketers have in common with Shakespeare.
B2B marketing: Initiate a mindset adjustment
Marketing  |  Opinions

B2B marketing: Initiate a mindset adjustment

by Howard Sherman  |  Feb 10, 2015  |  Comment now
When you put 100 communications professionals from across Greater China in one room, you are sure to have some lively discussions. And that’s exactly what ...
Why do QR codes work in China and not in Singapore?
Digital  |  Opinions

Why do QR codes work in China and not in Singapore?

by Chris Reed  |  Feb 3, 2015  |  Comment now
On a recent trip to China I was amazed by the amount of QR codes I saw. Why have they taken off in China and not in the West or even in Singapore? Simple ...
Who will lead the way to agency collaboration?
Advertising  |  Opinions

Who will lead the way to agency collaboration?

by Josh Gallagher  |  Feb 2, 2015  |  Comment now
Media agencies are in pole position to lead efforts toward increased collaboration, writes Josh Gallagher of Havas Media.
Drones: Gimmick or real marketing potential?
Analysis  |  Marketing

Drones: Gimmick or real marketing potential?

by Staff Reporters  |  Jan 28, 2015  |  Comment now
First Coca-Cola dropped cans from the sky, and now realtors are using drones to market homes. But just how far can it go as a marketing tool?
A State of Trance: Customer-centric music power brand inspires
Digital  |  Opinions

A State of Trance: Customer-centric music power brand inspires

by Chris Reed  |  Jan 27, 2015  |  Comment now
What started as a dance genre has become a multi level marketing operation unparalleled in global music for the strength of it’s brand, loyalty of its fans, ...
Tending Coca-Cola's incubator of inspiration
Analysis  |  Marketing

Tending Coca-Cola's incubator of inspiration

by Adrian Peter Tse  |  Jan 22, 2015  |  Comment now
THE FACE BEHIND THE BRAND: Coca-Cola’s Asia marketing director Peter Schelstraete believes that linking the realities of the market to ‘big creativity’ is ...
WeChat coyly takes wraps off news-feed ads
Advertising  |  Digital  |  News

WeChat coyly takes wraps off news-feed ads

by Jenny Chan 陳詠欣  |  Jan 22, 2015  |  Comment now
BEIJING - Taking a belated cue from Facebook, WeChat announced yesterday that it is taking the wraps off long-rumoured advertisements inside 'Moments', the ...
Marketing automation: What does 'awesome' look like?
Digital  |  Opinions

Marketing automation: What does 'awesome' look like?

by David Ketchum  |  Jan 16, 2015  |  Comment now
Marketing automation is not yet mainstream in Asia, and becoming a modern marketer is hard work. David Ketchum, CEO of Current Asia, offers a six-point ...
Neuschwansteiner: Beer named after castle courts exclusivity
Marketing  |  News

Neuschwansteiner Edelmärzen targets Cantonese gastronomists

by Jenny Chan 陳詠欣  |  Jan 16, 2015  |  Comment now
HONG KONG - Restaurant group Fook Lam Moon (福臨門) has brought Neuschwansteiner Edelmärzen into the Cantonese market via its own gourmet product division, ...
Emotional connection: The missing ingredient in professional services marketing
Marketing  |  Opinions

Emotional connection: The missing ingredient in professional services marketing

by Tan Nguyen  |  Jan 15, 2015  |  Comment now
Professional services firms need differentiation. To get it, perhaps they need to get over their reticence toward using emotion in their marketing, writes ...
Back to the future: Airline safety as a point of differentiation?
Marketing  |  Opinions

Back to the future: Airline safety as a point of differentiation?

by Joseph Baladi  |  Jan 14, 2015  |  Comment now
Airlines have largely moved away from explicitly discussing safety. Maybe they should rethink that position, according to Joseph Baladi of BrandAsian.
The Marketing Society launches the 2015 International Marketing Leaders Programme in Asia
Press Releases

The Marketing Society launches the 2015 International Marketing Leaders ...

by Press Release  |  Jan 13, 2015  |  Comment now
Following the success of the UK-based Marketing Leaders Programme, The Marketing Society has announced the very first International Marketing Leaders ...
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