Tag - marketing

Marketing | Marketing

Brands move to give Asian consumers the faster food they want

by Virginia Garavaglia | May 21, 2013 | Comment now

Food brands looking to grow their footprint in Asia are responding to consumers’ increasing appetite for convenience, with product innovations and creative ...

Advertising | Advertising

The future of design in Asia: Brands must be adventurous

by Susie Sell | May 21, 2013 | Comment now

Tips on how businesses and brands can leverage design in surprising ways.

Peering at the future of design in Asia

by Staff Reporters | May 20, 2013 | Comment now

Campaign Asia-Pacific presents a showcase of some of Asia-Pacific's hottest young designers. For opinions from these designers on how brands should harness ...

Marketing | Marketing

Test drives mark Singapore launch of Audi A3 Sportback

May 17, 2013 | Comment now

Audi Singapore held a test drive session for the new Audi A3 Sportback last week. The company also partnered with Lasalle College of the Arts to create ...

Digital | Digital

Digital age puts extra pressure on talent retention

by Chris Davis | May 16, 2013 | Comment now

Increasingly demanding clients, diverse responsibilities and longer hours have seen an exodus of talent from media agencies.

Marketing | Marketing

Develop age-friendly experiences for consumers over 50

by Kim Walker | May 16, 2013 | Comment now

With the increasing ageing population, companies should pay attention to how products and services can adapt to the changing needs of older customers to ...

Digital | Digital

Mobile-phone sales slowing, but not in Asia-Pacific: Gartner

by Matthew Miller | May 15, 2013 | Comment now

ASIA-PACIFIC - The world's appetite for mobile phones slowed in the first quarter of 2013, but consumers in Asia-Pacific are no less voracious and now ...

Advertising | Advertising

HSBC Rugby Lions set sail on 'Legendary journey' to Australia via Hong Kong

by Matthew Miller | May 15, 2013 | Comment now

HSBC is embarking on a multi-channel campaign to raise anticipation for the upcoming Hong Kong and Australia appearances of the Rugby Lions by 're-creating' ...

Marketing | Marketing

Fast food brands strive to net early birds

by Racheal Lee | May 14, 2013 | Comment now

SECTOR STUDY: As the lunch and dinner markets reach saturation point, quick service restaurant brands are turning to the comparatively neglected breakfast ...

Advertising | Advertising

DDB wins Johnson & Johnson Medical in South Korea

by Staff Reporters | May 13, 2013 | Comment now

SOUTH KOREA - After a pitch, Johnson & Johnson has selected DDB to handle creative for its medical products in South Korea, with a focus on its OneTouch ...

Advertising | Advertising

FAME 2013 Day 2: Marketing is emotive, mobile, adaptive and crowd sourced

by Benjamin Li, Emily Tan | May 10, 2013 | Comment now

SHANGHAI – The second day of the Festival of Asian Marketing Effectiveness was dedicated to re-examining the roots of marketing and adapting it to make full ...

Marketing | Marketing

Indian Premier League evolves into platform brands can't ignore

by Jerry Clode | May 9, 2013 | Comment now

The energy and story of the IPL is now building strong momentum. Brands need to raise their game too, treating the IPL as a strategic opportunity—not just a ...

Marketing | Marketing

FAME 2013 Day 1: Don't lose sight of the brand amid all the data

by Benjamin Li, Emily Tan | May 9, 2013 | Comment now

SHANGHAI – The message coming through loud and clear from the first day of speaker sessions at the Festival of Asian Marketing Effectiveness is that ...

Advertising | Advertising

China's marketers to spend RMB 23 million on digital in 2013: R3/AdMaster

by Jenny Chan 陳詠欣 | May 8, 2013 | Comment now

SHANGHAI - China’s marketers are expected to spend an average of 38 per cent more on digital marketing this year than they did last year, according to a ...

Digital | Digital

Keyword targeting: Twitter's new high-performance marketing engine

by Ross Jenkins | May 8, 2013 | Comment now

Twitter's recently announced keyword ad targeting has enormous potential for delivering messages based on the content of user tweets, but will require ...

Marketing | Marketing

Consumer values evolve in Japan

by Nicola Davison | May 7, 2013 | Comment now

Shared challenges have forged closer links between diverse areas of society and prompted new thinking by brands.

Digital | Digital

Mobile believer: Modelez's Bonin Bough

by Atifa Silk | May 6, 2013 | Comment now

THE ATIFA SILK INTERVIEW: The Mondelez media and engagement guru is passionate about unlocking the link between mobile usage and product consumption.

Advertising | Advertising

Week in review: Optimism and poor choices abound

by Staff Reporters | May 3, 2013 | Comment now

Your weekly recap of the industry's news, trends, and campaigns, including positive adspend forecasts, confident consumers and ambitious brands, but also ...

Marketing | Marketing

Why Asia will never be too cool for schools

by Tara Hirebet | May 3, 2013 | Comment now

Strong demand for education among Asian parents means marketers can get ahead by offering products and services that help children excel in their studies.

Digital | Digital

What's all the fuss about Vine?

by Rachel Everett | Apr 29, 2013 | Comment now

With Vine, Twitter has made six-second video clips into a new mode of communication. Rachel Everett, partner with White Horse Digital Asia, provides ...