Tag - marketing

Brands pushed to join battle of the bulge
Analysis  |  Marketing

Brands pushed to join battle of the bulge

by Byravee Iyer  |  Aug 20, 2014  |  Comment now
As governments around Asia tackle rising obesity levels, food companies are under pressure to make their products healthier.
Credit where credit is due: Tips for using attribution models
Digital  |  Opinions

Credit where credit is due: Tips for using attribution models

by Yuko Saito  |  Aug 19, 2014  |  Comment now
Three key lessons for managing the increasing complexity of multi-channel attribution.
Mobile marketing: Concentrate on the story, capitalise on the medium
Digital  |  Opinions

Mobile marketing: Concentrate on the story, capitalise on the medium

by Rohit Dadwal  |  Aug 18, 2014  |  Comment now
For those in the mobile marketing and advertising business, it is important to not miss the forest for the trees.
Jack Daniel's asks fans to pay tribute by building a bar
Advertising  |  The Work

Jack Daniel's asks fans to pay tribute by building a bar

by Matthew Miller  |  Aug 11, 2014  |  Comment now
AUSTRALIA - Crowdsourcing videos is one thing. Crowdsourcing an entire bar is quite another.
Dispatch from Nepal: Hyperactive marketing for the festival season
Marketing  |  Opinions

Dispatch from Nepal: Hyperactive marketing for the festival season

by Ujaya Shakya  |  Aug 11, 2014  |  Comment now
In Nepal, marketers pull out all the stops for the festival season, during which consumer spending accounts for 50 per cent of annual sales in many sectors.
China's digital drivers: Mobile market key to rejuvenation for Lenovo China's Arthur Wei
Analysis  |  Digital

China's digital drivers: Lenovo China CMO Arthur Wei

Aug 8, 2014  |  Comment now
PROMOTIONAL FEATURE: Lenovo China CMO Arthur Wei looks to smartphone market and social media to redefine the brand’s ‘reliable’ image, but says data mining ...
The delicate art of product demos
Marketing  |  Opinions

The delicate art of product demos

by Suresh Ramaswamy  |  Aug 4, 2014  |  Comment now
Exploring the fine line between demos that engage people and those that fall flat.
Unseating the mobile king
Digital  |  Opinions

Unseating the mobile king

by Henry Manampiring  |  Aug 4, 2014  |  Comment now
Samsung has toppled Blackberry in a nation that once loved the former brand. Henry Manampiring, executive director of strategic planning for Leo Burnett ...
LinkedIn vs Facebook: Who wins the B2B battle?
Digital  |  Opinions

LinkedIn vs Facebook: Who wins the B2B battle?

by Chris Reed  |  Jul 29, 2014  |  Comment now
There appears to be a very ill-informed debate about whether LinkedIn or Facebook is better for B2B marketing. To me it’s a no brainer, LinkedIn wins every ...
Game on: The rise and rise of sports marketing in Asia-Pacific
Analysis  |  Marketing

Game on: The rise and rise of sports marketing in Asia-Pacific

by Paul Fisher  |  Jul 29, 2014  |  Comment now
SECTOR REPORT: With a large fan base and a diverse range of major sporting events taking place each year, the sports sector is a substantial and growing ...
Cursed by too much of a good thing
Marketing  |  Opinions

Cursed by too much of a good thing

by Adam Morgan  |  Jul 25, 2014  |  Comment now
Scarcity of resources can force teams to perform better.
Sennheiser tries a new way to create noise
Marketing  |  News

Sennheiser tries a new way to create noise

by Byravee Iyer  |  Jul 24, 2014  |  Comment now
SINGAPORE - Sennheiser, the maker of premium headphones, is taking its product directly to the ears of its target consumers here by partnering with 24 cafés ...
Who pays for a marketing-inspired crisis?
Marketing  |  Opinions

Who pays for a marketing-inspired crisis?

by Peter Jackson  |  Jul 23, 2014  |  Comment now
Marketers may want to consider insurance in case their marketing plans go awry.
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Zoo animals attack denim for a good cause
Advertising  |  The Work

Zoo animals attack denim for a good cause

by Matthew Miller  |  Jul 21, 2014  |  Comment now
JAPAN - Working with I&S BBDO, a fundraising group for a zoo in Japan has just wrapped up a charitable auction where blue jeans fetched up to US$1500 per ...
Making culture work for you: Evoking the hero in China and India
Marketing  |  Opinions

Evoking the hero in China and India

by Anjali Puri  |  Jul 11, 2014  |  Comment now
Effective use of a hero figure can be like adding superpowers to your marketing. The trick is doing it in a way that resonates. Here's a guide to why heroes ...
Fresh yet familiar: The art of limited editions
Marketing  |  Opinions

Fresh yet familiar: The art of limited editions

by Katie Ewer  |  Jul 10, 2014  |  Comment now
How to get your brand noticed and chosen through limited edition design.
Has mobile reached a tipping point in China?
Digital  |  Opinions

Has mobile reached a tipping point in China?

by Eugene Chew  |  Jul 10, 2014  |  Comment now
With over 1 billion mobile phone users (48 per cent of them smartphones, according to eMarketer), China is becoming a hotbed of mobile innovation and ...
The Japanese market decoded, at last
Marketing  |  Opinions

The Japanese market decoded, at last

by James Hollow  |  Jul 10, 2014  |  Comment now
Here's why Japanese ad agencies still hold such an incredibly dominant position.
Reaching diverse consumer groups: Millennials
Analysis  |  Marketing

Reaching diverse consumer groups: Millennials

by Timothy York  |  Jul 10, 2014  |  Comment now
As part of the Asia's Top 1000 Brands report, we asked a series of experts to provide insight into effective communication with specific consumer groups. In ...
Five tips for unlocking the luxury mindset in Chinese consumers
Marketing  |  Opinions

Five tips for unlocking the luxury mindset in Chinese consumers

by Kaiyu Li  |  Jul 10, 2014  |  Comment now
Luxury is about much more than status display, according to Y&R China's strategy lead Kaiyu Li.
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