Tag - hong kong

VISS gets seed investments to rewire interest-based media, brand engagement ...

by Press Release | May 23, 2013 | Comment now

HONG KONG - VISS, the interest-based fashion media and commerce platform focusing on Asia, has received a strategic seed investment from serial entrepreneurs...

Media | Media

TVB scoops broadcasting rights for 2014 Brazil World Cup

by Benjamin Li | May 22, 2013 | Comment now

HONG KONG - TVB has won the Hong Kong broadcasting rights for the 2014 World Cup.

MEC names regional head of trading

by Press Release | May 22, 2013 | Comment now

HONG KONG - MEC announced the appointment of Michael Beecroft as head of trading for Asia Pacific.

Advertising | Advertising

Yakult campaign offers health as the best birthday wish

by Benjamin Li | May 21, 2013 | Comment now

HONG KONG - Yoghurt-drink brand Yakult is bringing its audience '100 bottles of healthy wishes' in its annual TVC.

Aegis Media appoints Rob Hughes as CEO of North Asia

by Press Release | May 20, 2013 | Comment now

HONG KONG - Nick Waters, CEO Aegis Media Asia Pacific, has announced today the appointment of Rob Hughes as CEO Aegis Media North Asia. Based in Hong Kong, ...

PR | PR

DKSH invites Argentinian chef Martin Lippo to demonstrate the magic of ...

by Benjamin Li | May 15, 2013 | Comment now

DKSH, a Swiss market expansion services group, invited over 100 professional Hong Kong and Macau chefs to attend a two-hour demonstration by Argentinian ...

PR | PR

CatchOn named Miele's PR AOR in Hong Kong

by Benjamin Li | May 15, 2013 | Comment now

HONG KONG - German luxury appliance brand Miele has handed its Hong Kong PR brief to local PR and marketing agency CatchOn Communications after a competitiv...

Advertising | Advertising

HSBC Rugby Lions set sail on 'Legendary journey' to Australia via Hong Kong

by Matthew Miller | May 15, 2013 | Comment now

HSBC is embarking on a multi-channel campaign to raise anticipation for the upcoming Hong Kong and Australia appearances of the Rugby Lions by 're-creating' ...

PR | PR

Infiniti launches first showroom in Hong Kong with concept car, Essence

by Emily Tan | May 7, 2013 | Comment now

Infiniti, Nissan's luxury car brand, launched its first showroom in Hong Kong on April 30 in an event featuring a one-night showing of the brand's concept ...

Advertising | Advertising

Cafe de Coral suggests value menu will bring tears of joy

by Benjamin Li | May 7, 2013 | Comment now

Café de Coral today launched a new campaign that features an unconventional brand ambassador highlighting its value meals.

Advertising | Advertising

Line connects users with K-pop celebrity Siwon

by Staff Reporters | May 6, 2013 | Comment now

SINGAPORE - Mobile messenger service provider Line has launched its first regional integrated campaign, in Southeast Asia and Hong Kong, through McCann ...

PR | PR

Starbucks marks 13th anniversary in Hong Kong, launches new rewards program

by Benjamin Li | May 3, 2013 | Comment now

May marks 13 years since Starbucks made its debut in Hong Kong, and Starbucks Hong Kong and Macau launched a new 'My Starbucks Rewards' program on 2 May. A ...

Digital | Digital

Ippudo Ramen launches mobile app for hardcore ramen fans

by Benjamin Li | May 2, 2013 | Comment now

Ippudo, the ramen chain under Maxim’s Group, held a ‘ramen craze’ PR event on 25 April at its restaurant in Hong Kong's Telford Mall. Kudo-san, a well-known ...

Cantorock group "Mr" gives modern twist to Maxim’s MX Chiu Chow dining campaign

by Benjamin Li | Apr 29, 2013 | Comment now

Grey has initiated an ad campaign for Maxim's MX's newly launched Chiu Chow dinner menu (潮打冷) and has invited Cantorock band "Mr" to front the campaign in ...

PR | PR

"Read to feed" fun reading day for NGO Heifer Hong Kong

by Benjamin Li | Apr 29, 2013 | Comment now

To celebrate the annual World's Book Day, anti-poverty NGO Heifer Hong Kong organized a ‘Read to feed’ fund-raising event, which took place at Hollywood ...

PR | PR

Lamborghinis and cows raise HK$821,000 for charity at Stanley Plaza event

by Benjamin Li | Apr 29, 2013 | Comment now

A parade of 30 supercars and a charity auction of cow sculptures featured in “Lamborghini x The Link x CowParade”, which took place at Hong Kong's Stanley ...

Marketing | Marketing

Uniqlo founder expresses brand ambition at launch of Hong Kong flagship store

by Benjamin Li | Apr 26, 2013 | Comment now

HONG KONG - Uniqlo founder Tadashi Yanai (柳井正), in Hong Kong for the opening today of the brand's first global flagship store, shared his affection for Hong ...

Media | Media

Hong Kong Land moves media account of Landmark brand from Mindshare to PHD

by Benjamin Li | Apr 26, 2013 | Comment now

HONG KONG - Mindshare has lost its long-term media account for Hongkong Land's Landmark to PHD after a three-way pitch in mid-March.

Snickers video combines 'Harlem shake', 'Gwiyomi', local bloggers

by Benjamin Li | Apr 23, 2013 | Comment now

HONG KONG - Building on its 'hunger satisfaction' theme, Snickers has created an online video that throws together global dance fads, a fictional reporter ...