Tag - drinks

Wahaha, China Construction Bank sign sponsorship deals with Manchester United
Marketing

Wahaha, China Construction Bank sign sponsorship deals with Manchester United

Jan 16, 2013  |  Comment now
BEIJING - Chinese brands Wahaha and China Construction Bank will be the official soft drinks and credit card partners, respectively, for football club ...
CASE STUDY: How Mizone grew sales with British game show concept
Media

CASE STUDY: How Mizone grew sales with British game show concept

by Jenny Chan 陳詠欣  |  Oct 9, 2012  |  Comment now
Mizone, an isotonic drink brand under Danone, brought UK game show The Cube into China as an advertising-funded programme, using the game format to create ...
Vitasoy creates 'MomenTee' campaign on Facebook

Vitasoy creates 'MomenTee' campaign on Facebook

by Jane Leung  |  Nov 19, 2010  |  Comment now
Hong Kong ready-to-drink soymilk brand Vitasoy has launched an irresistible campaign titled the ‘MomenTee’ through social media and TVC.
CASE STUDY: Big hits for Oishi Green Tea Boobs viral
Digital

CASE STUDY: Big hits for Oishi Green Tea Boobs viral

by Staff Reporters  |  Nov 19, 2010  |  Comment now
Thailand's Oishi tea has released a hilarious viral video with close-up boobie shots to generate traffic and brand recognition online.
Truslen Coffee Plus introduces three drinks with benefits in Thailand

Truslen Coffee Plus introduces three drinks with benefits in Thailand

by Jane Leung  |  Nov 18, 2010  |  Comment now
Truslen health food and beverage has launched a humourous campaign to target women in Thailand.
Five of the best global TVCs this week: Clooney, O'Brien & T-Pain

Five of the best global TVCs this week: Clooney, O'Brien & T-Pain

by Staff Reporters  |  Nov 12, 2010  |  Comment now
It is time for this week's five best international campaigns. Stars include George Clooney, John Malkovich, Conan O'Brien and T-Pain.
UPDATED: Coca-Cola to launch global Christmas campaign across 90 countries

UPDATED: Coca-Cola to launch global Christmas campaign across 90 countries

by Staff Reporters  |  Nov 4, 2010  |  Comment now
Coca-Cola is gearing up to release its global Christmas campaign 'Snow globe' across 90 countries in celebration of the upcoming festive season.
CASE STUDY: GSK malt drink brand Viva breaks world record with largest teacup
Marketing

CASE STUDY: GSK malt drink brand Viva breaks world record with largest teacup

by Staff Reporters  |  Oct 18, 2010  |  Comment now
Glaxosmithkline set out to break a Guinness World Record with the largest teacup to revitalise malt beverage brand Viva in Sri Lanka.
Malaysian brand Old Town White Coffee aims to break into the Hong Kong market

Malaysian brand Old Town White Coffee aims to break into the Hong Kong market

by Jane Leung  |  Oct 4, 2010  |  Comment now
Old Town White Coffee (OTWC) partners with Leo Burnett and sets out to change the perception of instant coffee in Hong Kong.
Japanese fashion designer Jun Takahashi creates limited editon for Coke Zero

Japanese fashion designer Jun Takahashi creates limited editon for Coke Zero

by Jane Leung  |  Sep 13, 2010  |  Comment now
Coca-Cola Zero has collaborated with Japanese fashion designer Jun Takahashi to create limited edition ‘Zero makes noise’.
Mars Japan appoints UM to handle media buying and planning duties
Media

Mars Japan appoints UM to handle media buying and planning duties

by Jane Leung  |  Aug 31, 2010  |  Comment now
TOKYO - UM Japan has confirmed it has been appointed to handle Mars Japan's media planning and buying business for the entire brand portfolio, effective ...
Coca-Cola celebrates Ramadan in Indonesia with music and rock

Coca-Cola celebrates Ramadan in Indonesia with music and rock

by Jane Leung  |  Aug 26, 2010  |  Comment now
JAKARTA - Coca-Cola is cultivating a festive spirit among teenagers for this year’s Ramadan, an annual Muslim festival every ninth month of the Islamic ...
Coca-Cola India reviews US$44 million media business
Media

Coca-Cola India reviews US$44 million media business

by Staff Reporters  |  Aug 6, 2010  |  Comment now
NEW DELHI - Coca-Cola India has put its media business up for review, with sources indicating that only agencies with a global relationship with the brand ...
Guinness taps TBWA/Tequila for brand platform in Malaysia
Advertising

Guinness taps TBWA/Tequila for brand platform in Malaysia

by Kenny Lim  |  Jun 18, 2010  |  Comment now
KUALA LUMPUR - Guinness Anchor Berhad (GAB) has appointed TBWA/Tequila to take on work for its Arthur’s Day 2010 brand experience account in Malaysia, ...
Diageo retains Grayling for Asia-Pacific PR business
PR

Diageo retains Grayling for Asia-Pacific PR business

by Kenny Lim  |  Jun 2, 2010  |  Comment now
ASIA-PACIFIC - Grayling has retained the majority of Diageo's Asia-Pacific public relations account following a three-month long review of the business; ...
G2 Jakarta scoops Nestle's beverage brands
Marketing

G2 Jakarta scoops Nestle's beverage brands

by Asiya Bakht  |  Dec 14, 2009  |  Comment now
JAKARTA - Grey Group Indonesia's activation marketing arm, G2 Jakarta, has been appointed by Nestlé Professional as its communications partner, handling ...
DDB appointed as Budweiser's global ad agency
Advertising

DDB appointed as Budweiser's global ad agency

by Anita Davis  |  Aug 26, 2009  |  Comment now
GLOBAL - Anheuser-Busch InBev has reportedly appointed DDB as Budweiser's worldwide advertising agency, tasked with broadening Bud's global position to ...
The Advocate Group wins Abbott Medical Optics, Greenfields briefs
PR

The Advocate Group wins Abbott Medical Optics, Greenfields briefs

by Kenny Lim  |  Aug 3, 2009  |  Comment now
SINGAPORE - Abbott Medical Optics, a company specialising in advanced vision technologies, has appointed local PR agency The Advocate Group (TAG), for a ...
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