consumer
Petal Ads unlocks the power of the Huawei ecosystem
Meet Petal Ads, Huawei’s newly rebranded ad platform built to harness the potential of the Huawei ecosystem.
Designing for DEI in media to drive sustainable growth for brands
To truly embrace diversity in media and marketing, we need to rethink the way we measure success, says EssenceMediacom’s Aarti Bharadwaj.
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Responsible advertising is more than just reducing environmental impact — it’s also about sensitive engagement and positive influence
Sam Pattison, managing director of Teads SEA share his insights on the evolution of responsibility advertising and how brands can improve digital impact for their consumers.
Pets, tech, fashion, eco-products and subcultures: What China's Gen Z cares about
This week's Alibaba's Maker Festival reflects many of the latest Gen Z consumer trends in China. We ask Gen Z creatives for their input and advice on how brands can respond.
Tech Bites: Week of May 16, 2022
News from Alipay, Klook, AnyMind, Dataxis, Mediabrands, Dable, Joy Spreader and more. Plus, Grab announces its first-quarter 2022 results, in our weekly roundup of tech and media news.
Resilience and revitalisation: How to tap into the domestic duty-free opportunities in China
Hainan Free Trade Port is set to become China’s new duty-free shopping hub as the country’s domestic tourism market continues to thrive, in stark contrast to the massive decline in sales of the big four international duty-free groups.
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