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Tag - china

Haier adds UM Beijing to agency pool
Digital  |  Digital

Haier adds UM Beijing to agency pool

by Jenny Chan 陳詠欣  |  May 24, 2013  |  Comment now
BEIJING - Appliance giant Haier has selected UM as one of its media agencies in China.
TBWA brings BEING to China

TBWA brings BEING to China

by Press Release  |  May 24, 2013  |  Comment now
SHANGHAI - TBWA announced the launch of BEING China, extending the fully integrated brand communications consultancy to one of the most important advertising...
Portfolio Night: Beijing and Shanghai
Advertising  |  Advertising

Portfolio Night: Beijing and Shanghai

May 23, 2013  |  Comment now
Ogilvy & Mather China held IHAVEANIDEA’s annual Portfolio Night, the world’s largest simultaneous creative portfolio review, on May 22 in Beijing and ...
MediaCom Beijing wins Oppo's digital business
Media  |  Media

MediaCom Beijing wins Oppo's digital business

by Jenny Chan 陳詠欣  |  May 23, 2013  |  Comment now
BEIJING - MediaCom has secured the digital AOR role for Oppo after a pitch process that involved Neo@Ogilvy and incumbent Nim Digital.
Tencent tops Facebook for first time in BrandZ rankings

Tencent tops Facebook for first time in BrandZ rankings

by Jenny Chan 陳詠欣  |  May 22, 2013  |  Comment now
BEIJING - Tencent ranks 21st, with a value of US$27.2 billion, in Millward Brown's eighth annual BrandZ rankings, surpassing Facebook (31) for the first time.
Saatchi's Justin Billingsley tipped to leave China, Michael Lee to take CEO role
Advertising  |  Advertising

Saatchi's Justin Billingsley tipped to leave China, Michael Lee to take CEO role

by Benjamin Li  |  May 22, 2013  |  Comment now
SHANGHAI - Justin Billingsley, regional CEO and chairman of Saatchi & Saatchi Greater China, is tipped to be leaving his role for a position in Europe, ...
M&C Saatchi ceases creative operations in Hong Kong
Advertising  |  Advertising

M&C Saatchi ceases creative operations in Hong Kong

by Jenny Chan 陳詠欣  |  May 21, 2013  |  Comment now
HONG KONG - As M&C Saatchi's office in Hong Kong becomes less and less significant in terms of revenue contribution, its core creative and account department...
CASE STUDY: How Starbucks used the Chinese almanac to draw sales
Digital  |  Digital

CASE STUDY: How Starbucks used the Chinese almanac to draw sales

by Jenny Chan 陳詠欣  |  May 20, 2013  |  Comment now
Starbucks has protected its market share by using the characteristics of the Chinese almanac in a complementary way, demonstrating how it is applying ...
Shangri-La Hotels and Resorts launches '360° Journey' social media campaign

Shangri-La Hotels and Resorts launches '360° Journey' social media campaign

by Press Release  |  May 15, 2013  |  Comment now
MAINLAND CHINA - Shangri-La Hotels and Resorts has launched the "360° Shangri-La Journey" Weibo campaign in mainland China. The promotion runs until ...
China Mobile tipped to call creative pitch
Advertising  |  Advertising

China Mobile tipped to call creative pitch

by Jenny Chan 陳詠欣  |  May 14, 2013  |  Comment now
SHANGHAI - China Mobile has called a pitch for a portion of its domestic creative account, with a number of agencies understood to be participating this week.
Isobar beefs up China leadership after aggressive acquisitions and account wins
Digital  |  Digital

Isobar beefs up China leadership after aggressive acquisitions and account wins

by Benjamin Li  |  May 14, 2013  |  Comment now
SHANGHAI - Isobar has enhanced its leadership capabilities in China with a number of senior staff promotions following a string of new acquisitions of local ...
Fiat calls media pitch in China
Media  |  Media

Fiat calls media pitch in China

by Benjamin Li  |  May 13, 2013  |  Comment now
CHANGSHA - Fiat-GAC joint venture is calling a media pitch in China, and has invited a number of 4A media agencies.
Chinese shoppers twice as likely to buy online than global counterparts: PwC
Digital  |  Digital

Chinese shoppers twice as likely to buy online than global counterparts: PwC

by Jenny Chan 陳詠欣  |  May 10, 2013  |  Comment now
MAINLAND CHINA - Chinese consumers have adopted the Internet as a retail channel much faster than their global counterparts, according to PwC.
DATA POINTS: With online retail in China, connection equals spending
Digital  |  Digital

DATA POINTS: With online retail in China, connection equals spending

by Staff Reporters  |  May 10, 2013  |  Comment now
The rise of online retailing in China has been one of the biggest stories in marketing in recent years, and a new study by the McKinsey Global Institute ...
How China is rewriting the book on e-commerce marketing: FAME 2013
Marketing  |  Marketing

How China is rewriting the book on e-commerce marketing: FAME 2013

by Benjamin Li  |  May 8, 2013  |  Comment now
SHANGHAI - With the epic growth of e-commerce in China, brands need to think of e-commerce platforms not only as transaction mechanisms but also as ...
Carat promotes Hristo Cui to head of negotiation

Carat promotes Hristo Cui to head of negotiation

by Staff   |  May 8, 2013  |  Comment now
BEIJING - Carat announced the promotion of Hristo Cui to the position of Head of Negotiation, Carat China. This is a newly created position.
Xiniya renews celebrity endorsement contract with leading Cantopop star Jacky Cheung

Xiniya renews celebrity endorsement contract with leading Cantopop star ...

by Staff   |  May 8, 2013  |  Comment now
XIAMEN - China Xiniya Fashion Limited (NYSE:XNY), a leading provider of men's business casual apparel in China, has renewed its celebrity endorsement ...
Charles Chen publicises Inoherb's men’s product line in DMG campaign
Advertising  |  Advertising

Charles Chen publicises Inoherb's men’s product line in DMG campaign

by Staff   |  May 8, 2013  |  Comment now
SHANGHAI - DMG Media has created a marketing campaign to launch Inoherb’s Men’s Black Tea Line in China, with actor Charles Chen as brand spokesman.
China's marketers to spend RMB 23 million on digital in 2013: R3/AdMaster
Advertising  |  Advertising

China's marketers to spend RMB 23 million on digital in 2013: R3/AdMaster

by Jenny Chan 陳詠欣  |  May 8, 2013  |  Comment now
SHANGHAI - China’s marketers are expected to spend an average of 38 per cent more on digital marketing this year than they did last year, according to a ...
Tetra Pak China appoints UM in five-way pitch
Media  |  Media

Tetra Pak China appoints UM in five-way pitch

by Jenny Chan 陳詠欣  |  May 8, 2013  |  Comment now
SHANGHAI - UM China has been appointed by food packaging giant Tetra Pak China as its agency for media planning and buying, after winning the account in April.
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Haier adds UM Beijing to agency pool

Bite hires digital marketing director, continues business shift

P&G CEO Bob McDonald steps down as AG Lafley returns

Bite hires digital marketing director, continues business shift

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P&G CEO Bob McDonald steps down as AG Lafley returns

Rubber Duck becomes potato-chip product extension for Okashi Land

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Mobile instant messaging: Users not too resistant to ads

May 24, 2013
The study included 3,113 respondents aged 16 or above, who owned a Smartphone and use social-messaging apps, in Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines and Singapore.

The study included 3,113 respondents aged 16 or above, who owned a Smartphone and use social-messaging apps, in Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines and Singapore.

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