china
How tech and brand support can help protect China’s stray animals
Despite the prevalence of digital campaigns to raise awareness about animal cruelty and suffering in the country, China still has a long way to go before it can move the needle on truly protecting its furry friends.
Russian brands eye opportunities in China—and vice versa
With numerous Western brands having left the Russian market at the onset of its war with Ukraine, more Chinese and Russian brands are sizing up opportunities in each others' markets.
The Magic Brush: How listening to Gen Z can guide brands through challenging economic periods
As China navigates a rare period of economic downturn, brands and businesses need to reassess the pictures they are painting—and how they provide value, says the country ECD of Design Bridge & Partners.
Why Formula One's return to China is set to drive new opportunities for APAC-focused campaigns
While the majority of F1 continues to look west-ward, the horizon to the east is quickly and quietly realigning itself for potentially immeasurable growth, says Prism Sport’s Simon Hinchliffe.
Creative Minds: Dou Chen wants to dine with her grandmother, Justin Bieber, and Bill Gates
Meet Dentsu Creative's Gen Z copywriter in China who loves anime culture and has a real name similar to a nickname, ‘Dou’, which means bean in Chinese.
Survey reveals Red and Douyin are priority growth channels for Chinese brands
TOP OF THE CHARTS: Totem’s annual research on marketing and media in China forecasts changes in social-media spending following a more cautious economic landscape.
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