Tag - china

BesTV and Tenthavenue join forces on digital OOH in China
Digital

BesTV and Tenthavenue join forces on digital OOH in China

by Jenny Chan 陳詠欣  |  Apr 23, 2014  |  Comment now
SHANGHAI - BesTV New Media and Tenthavenue will establish a new company, Bestenth, to enter the digital out-of-home advertising market in China by 1 July.
Women and whisky: Diageo's gender-neutral marketing formula
Marketing

Women and whisky: Diageo's gender-neutral marketing formula

by Staff Reporters  |  Apr 23, 2014  |  Comment now
SINGAPORE - From mad men to unruly cowboys, whisky has an unmistakably masculine reputation in popular culture, but its makers and marketers are far less ...
Ford showcases branded interactivity at Beijing Auto Show 2014
Digital

Ford showcases branded interactivity at Beijing Auto Show 2014

by Jenny Chan 陳詠欣  |  Apr 22, 2014  |  Comment now
While most car brands at this year's Beijing Auto Show relied on the tried-and-tested model of automobiles and 'booth babes', Ford stood out (along with ...
Lincoln enters Chinese luxury car market with customised push
Marketing

Lincoln enters Chinese luxury car market with customised push

by Jenny Chan 陳詠欣  |  Apr 22, 2014  |  Comment now
BEIJING - Newcomer Lincoln will enter the Chinese market later this year with a service that allows buyers to make customised versions of its models.
Get at least 5% of your China sales online: GroupM Interaction
Digital

Get at least 5% of your China sales online: GroupM Interaction

by Jenny Chan 陳詠欣  |  Apr 17, 2014  |  Comment now
CHINA - With the inexorable shift to online shopping in China, GroupM Interaction's 2014 Digital Playbook advises brands to get at least 5 per cent of their ...
Renren gathers 10 organisations to set up youth-marketing alliance in China
Marketing

Renren forges 10-member youth-marketing alliance

by Jenny Chan 陳詠欣  |  Apr 17, 2014  |  Comment now
BEIJING – Ten organisations, including social-networking site Renren and a variety of agency, media and research outfits, have entered into a marketing ...
McCann Erickson Beijing cuts creative staff
Advertising

McCann Erickson Beijing cuts creative staff

by Jenny Chan 陳詠欣  |  Apr 16, 2014  |  Comment now
BEIJING - McCann Erickson (ME) Beijing has reduced to a 'skeletal' staff servicing key globally-aligned accounts after a prolonged slack in demand for ...
ProEXPO named agency-of-record for Actions Semiconductor in China
PR

ProEXPO named agency-of-record for Actions Semiconductor in China

by Jenny Chan 陳詠欣  |  Apr 16, 2014  |  Comment now
ZHUHAI - ProEXPO has been named the public relations agency-of-record for Actions Semiconductor, one of China's fabless semiconductor companies that provide ...
There's still time to get on China’s Digital A-list
Digital

There's still time to get on China’s Digital A-list

by Staff Reporters  |  Apr 15, 2014  |  Comment now
CHINA – Digital life in China moves faster than ever, and Campaign Asia-Pacific is shining a spotlight on the people making it happen. Do you know someone ...
CASE STUDY: How Crocs reinforced its kids' business in China
Digital

CASE STUDY: How Crocs reinforced its kids' business in China

by Jenny Chan 陳詠欣  |  Apr 14, 2014  |  Comment now
Some adults may have declared the rubbery footwear to be clunky and ugly, but at least pre-schoolers still like the cute clogs, and the company is embarking ...
VivaKi China fills MD role with Google hire after one-year hunt
Digital

VivaKi China fills MD role with Google hire after one-year hunt

by Jenny Chan 陳詠欣  |  Apr 10, 2014  |  Comment now
BEIJING - David Chen will drive adoption of VivaKi's products, technology and partnerships across Publicis Groupe agencies in the Chinese market, filling ...
Something Big afoot for the NBA
Digital

Something Big afoot for the NBA

by Benjamin Li  |  Apr 10, 2014  |  Comment now
SHANGHAI - The US National Basketball Association (NBA) has tapped Chinese mobile-game maker The Something Big Group (大事科技), to develop a new interactive ...
Online experience puts Chinese drivers in command of a Land Rover
Advertising

Land Rover builds online simulator

by Matthew Miller  |  Apr 10, 2014  |  Comment now
The website (http://experience.lr-nsd.com) provides education on navigating a variety of offroad situations, and users control the system partly through ...
PwC, LinkedIn study highlights talent plight in China

PwC, LinkedIn study highlights talent plight in China

by Jason Wincuinas  |  Apr 9, 2014  |  Comment now
HONG KONG – China has seen more people leave its talent pool than enter it in recent years, a fact a new joint report from PwC and LinkedIn calls out while ...
WeChat still lags Weibo for brand recall, not a good marketing tool—yet
Digital

WeChat still lags Weibo for brand recall, not a good marketing tool—yet

by Jenny Chan 陳詠欣  |  Apr 9, 2014  |  Comment now
SHANGHAI - While WeChat has gained exposure for its fast penetration in China and beyond, it is still yet to be truly entrenched as a dominant digital ...
Fan Bingbing embarrasses L'Oréal with illogical Weibo post
Digital

Anatomy of a social-media misstep: Fans fault Fan's frizz

by Jenny Chan 陳詠欣  |  Apr 7, 2014  |  Comment now
SHANGHAI – Actress and L'Oréal endorser Fan Bingbing posted frizzy-hair photos on her Weibo account just before the weekend. Unfortunately, hair wasn't the ...
Mindshare tipped to secure US$250 million Pepsi China account
Media

Mindshare tipped to secure US$250 million Pepsi China account

by Benjamin Li  |  Apr 4, 2014  |  Comment now
CHINA – After a four-month competitive pitch that started in December, Mindshare China has reportedly captured Pepsi China’s traditional media planning and ...
AdMaster quantifies the value of 'viewable impressions' with new measurement metric
Digital

AdMaster introduces viewable-impressions metric in China

by Jenny Chan 陳詠欣  |  Apr 3, 2014  |  Comment now
CHINA - AdMaster has initiated the use of 'viewable impressions' in China as an indicator of digital advertising effectiveness.
Four rules for getting the most out of mobile video consumption
Digital

Four rules for getting the most out of mobile video consumption

by Hubert Renucci  |  Mar 31, 2014  |  Comment now
As short-form video grows exponentially in 2014, advertisers have to be ready with innovative and adaptive ways to become a compelling dimension of online ...
Master Kong, Apple are China's 'best' brands: GfK/Serviceplan
Marketing

Master Kong, Apple are China's 'best' brands: GfK/Serviceplan

by Jenny Chan 陳詠欣  |  Mar 27, 2014  |  Comment now
GfK (market and consumer insights firm) and Serviceplan (a communications-solutions company) have set up what they claim to be the first brand ranking in ...
1 2 3 4 5 ...87
Page 1 of 87
Activate My Campaign and create a customised news feed by selecting the market, expertise and brands you’re interested in.
To customize your own news feed, you need to log in to Campaignasia.com
Username:
Password:
 |  Forgot your password?

New Register

Follow these simply steps to set up your My Campaign newsfeed and homepage highlights:

1. Set your My Campaign newsfeed by choosing your Market



2. What Expertise are you interested in?





3. Follow a brand or market:

Thank you