Campaign Asia-Pacific

Magazine Highlights

May issue preview: Digital frees brands to tell their own stories

By Atifa Silk, May 7, 2012

A look at the May issue of Campaign, including the power of "own entertainment" and in-depth looks at sports marketing and opportunities in Indonesia.

Advertising

Tourism Australia launches fact-filled campaign in Singapore

By Staff Reporters, Apr 11, 2012

SINGAPORE - Tourism Australia has launched a social camopaign titled '101 Things' aimed at getting Singaporeans to explore the range of experiences Australia has to offer.

Magazine Highlights

April issue preview: Dominic Proctor, insights into world of sports

By Atifa Silk, Mar 29, 2012

Highlights of the upcoming April issue of Campaign Asia-Pacific include Dominic Proctor of GroupM warning against the 'Race to zero' and the first of a two-part dive into ...

Marketing

Head of UK tourism Olympics effort to headline travel conference

By Staff Reporters, Mar 19, 2012

SINGAPORE - Chris Foy, head of the 2012 Games Unit at VisitBritain, the UK's national tourism agency, will headline the Campaign Spotlight Travel, coming up 18 May in Singapore.

Media

Casbaa pushes Pay TV credentials with media agency research

By Emily Tan, Feb 2, 2012

HONG KONG - The Cable and Satellite Broadcasting Association for Asia (Casbaa) has partnered with UM to release a study showing that advertisers who allocate 50 per cent of ...

Advertising

Ogilvy is Campaign's Network of the Year for 2011

By Emily Tan, Dec 14, 2011

SINGAPORE – Ogilvy & Mather Asia-Pacific was named Network of the Year at the 2011 Campaign Asia-Pacific Agency of the Year Awards, held last night at the St Regis Hotel.

People

Campaign's client marketer of the year Oliver Chong on radical ideas

By Staff Reporters, Dec 6, 2011

SINGAPORE - Oliver Chong, assistant vice president of brand and marketing communications at StarHub Singapore has led-award winning initiatives like the 'Musical fitting rooms' ...

Advertising

Gap China wins Campaign's Brand of the Year 2011

By Staff Reporters, Nov 30, 2011

ASIA-PACIFIC - Gap China has been named Brand of the Year 2011 by Campaign Asia-Pacific following its successful entry into the China market.

Marketing

Uniqlo identified as top emerging brand in new study

By Jolene Otremba, Nov 22, 2011

ASIA-PACIFIC - Haymarket Intelligence has identified Japanese fashion brand Uniqlo as the Top Emerging Brand in the region, according to a new study titled, 'Top 25 emerging ...

Advertising

BA rolls out online and print campaign across Asia

By Emily Tan, Nov 18, 2011

HONG KONG – British Airways has begun rolling out its “To fly. To serve.” campaign online and in print across key markets in Asia-Pacific, including Singapore,...

Magazine Highlights

Campaign Asia-Pacific in October: RenRen CEO Joe Chen's exclusive interview

By Staff Reporters, Oct 13, 2011

ASIA-PACIFIC - In the current issue of Campaign Asia-Pacific: an in-depth interview with Joe Chen, CEO of RenRen. There's also an in-depth look at the South Korean advertising ...

Advertising

Hakuhodo Hong Kong scoops JNTO’s 'Visit Japan' campaign

By Benjamin Li, Sep 22, 2011

HONG KONG - Hakuhodo Hong Kong has replaced long-term incumbent Asatsu DK, winning the Japan National Tourism Organisation's (JNTO's) ‘Visit Japan 2011-2012’ ...

Creativity

Real life Ford engineer tests new Territory SUV's strength

By Rhandell Rubio, Aug 24, 2011

AUSTRALIA - JWT Melbourne has launched the final installment of its 'Feel the difference' campaign for Ford, featuring the new Ford Territory and a real engineer at the ...

Digital

Perodua owners get free car checkups via Twitter

By Emily Tan, Jul 29, 2011

KUALA LUMPUR: Malaysian car-manufacturer Perodua has teamed up with agency Spin Communications to give Perodua car owners a 15-point check, wherever they live. They just have ...

Advertising

Subaru to boost brand image with regional campaign

By Emily Tan, Jul 20, 2011

ASIA-PACIFIC - Motor Image Group, the exclusive distributor of Subaru in 10 Asian markets, is planning to boost the car's brand image in the region with a full-scale brand ...

Marketing

Warc announces winner of inaugural Prize for Asian Strategy

By Staff Reporters, Jun 16, 2011

ASIA-PACIFIC - Coca-Cola Japan’s I Lohas bottled water brand has been named the winner of the inaugural Warc Prize for Asian Strategy for its ‘Crush eco: a simple ...

Creativity

JWT Shanghai launches debut campaign for Schiesser lingerie brand

By Benjamin Li, May 16, 2011

SHANGHAI - JWT Shanghai has launched Schiesser’s first campaign titled ‘Love charm’ for its women’s lingerie line in the China market.

Advertising

Discovery Channel partners with Nissan X-Trail in Australia

By Rhandell Rubio, Mar 8, 2011

SYDNEY – The Discovery Channel has signed up for an exclusive partnership with the Nissan Motor Company in Australia over the next 12 months.

Creativity

Ideaworks goes green with plant/life balance campaign

By Rhandell Rubio, Mar 2, 2011

SYDNEY – In a bid to help Australians improve their health and wellbeing, Ideaworks rolled out the first phase of a five-year programme involving the distribution of ...

Creativity

Aarif Lee fronts Maxim mini cakes ad campaign

By Benjamin Li, Feb 8, 2011

HONG KONG - Maxim has launched a new ad campaign for its mini cake series in time for the Valentine’s Day season. The campaign stars Hong Kong celebrity Aarif Lee to ...

Marketing

Campaign partners with Emap's World Retail Congress Asia-Pacific

By Staff Reporters, Jan 10, 2011

HONG KONG - Campaign has partnered with Emap's World Retail Congress Asia-Pacific taking place on 7 and 8 March at the Excelsior Hotel in Hong Kong.

Marketing

Campaign confirms speakers for Spotlight Healthcare

By Staff Reporters, Jan 5, 2011

ASIA-PACIFIC - Campaign has confirmed the line-up of speakers for its upcoming Spotlight Heathcare conference in March, the first of a series of new conferences designed for ...

Digital

Campaign adds key upgrades to its iPad app

By Staff Reporters, Dec 15, 2010

ASIA PACIFIC – Campaign Asia-Pacific, the region’s leading title for the advertising, marketing, media and PR industries, has added key improvements to its recently ...

Creativity

Korean variety TV show Infinity Challenge advertise in New York

By Staff Reporters, Nov 29, 2010

Infinity Challenge, an action-packed sports and endurance real-variety TV programme in Korea by channel MBC, is to advertise in New York's Times Square.

Creativity

Durex releases final global campaign by McCann

By Staff Reporters, Nov 29, 2010

Durex has released a global campaign, leading out of the UK, titled ‘Love sex. Durex.’, marking the final work from McCann Manchester.

Creativity

Korea heartthrob stars in LG Optimus One 'Be an instant expert' campaign

By Jane Leung, Nov 26, 2010

LG Electronics is promoting its latest Optimus One handset with a global campaign featuring Korean actor Lee Min Ho in the Asia-Pacific version.

Creativity

CASE STUDY: Youku Originals' production pulls in over 16 million views online

By Staff Reporters, Nov 26, 2010

‘The bright eleven’ is an original movie production campaign by Youku in partnership with Chevrolet Cruz in China. The most popular of the first ten movies has ...

Creativity

Nokia starts 'social toy' digital campaign for N8 launch

By Benjamin Li, Nov 26, 2010

Nokia has created the first user-initiated 'social toy' digital campaign in Hong Kong as part of a marketing push for the launch of its N8 model.

Creativity

Nirlep returns to ATL ads for Acilis cookware in India

By Jane Leung, Nov 26, 2010

Nirlep, a non-stick cookware brand in India, is promoting its Acilis product line for independent and adventurous women.

Creativity

Smirnoff Vodka kicks off regional TVC ‘Purified’ with Manchester United

By Jane Leung, Nov 25, 2010

Leading vodka brand Smirnoff has embarked a on grand regional campaign, in partnership with Manchester United and creative agency JWT Sydney, titled ‘Purity’.

Creativity

Killer Jeans India's ‘What’s your cut’ campaign

By Jane Leung, Nov 25, 2010

India’s popular denim brand Killer Jeans has started an edgy campaign titled ‘What’s your cut’ along with creative agency Grey Mumbai.

Creativity

Five of the best global TVCs this week: Foot Locker, O2 & Vodka

By Staff Reporters, Nov 25, 2010

This week's five of the best global TVCs introduces a site for sneaker fans only, the benefits of milk and a brilliant idea for a towel that everyone should have.

Creativity

Cascade Brewery promotes the goodness of Tasmanian beer

By Jane Leung, Nov 24, 2010

Cascade Brewery welcomes viewers to the ‘beer country’ with a campaign called ‘The feel’.

Creativity

AliExpress grants Christmas wishes on Facebook in Australia

By Jane Leung, Nov 24, 2010

Alibaba’s AliExpress is starting a Christmas campaign with giveaways on Facebook.

Creativity

Religare Broking India says size and scale does matter

By Staff Reporters, Nov 24, 2010

Scarecrow Communications has released new work for India's leading broking network Religare Broking titled ‘Archery’ and ‘India wedding car’.

Creativity

Google presents 20 things to know about browsers and the web

By Staff Reporters, Nov 23, 2010

Google has created a simple interactive book to explain ‘20 things I learnt about browsers and the web’.

Creativity

Insurance Australia invites nation to drive its car

By David Blecken, Nov 22, 2010

Whybin\TBWA\Tequila has rolled out its debut campaign for Insurance Australia Group (IAG) to highlight the benefits of various comprehensive policies.

Creativity

Airtel reveals new global identity

By Campaign India Team, Nov 22, 2010

JWT has conceptualised the new campaign, timed to coincide with the brand relaunch and promote the brand's upcoming 3G services.

Creativity

Vitasoy creates 'MomenTee' campaign on Facebook

By Jane Leung, Nov 19, 2010

Hong Kong ready-to-drink soymilk brand Vitasoy has launched an irresistible campaign titled the ‘MomenTee’ through social media and TVC.

Creativity

Top 10 luxury brand ads

By Staff Reporters, Nov 19, 2010

Online is increasingly a popular place to find exciting promotional films, beautiful celebrities and extra sexiness. This week we look at the top brands that have gone to great ...

Advertising

Chinese ad charged for 'Korean hate' in Korea

By Staff Reporters, Nov 18, 2010

BEIJING – A Chinese ad for an online game has caused controversy among Korean netizens for 'Korean hate'.

Creativity

CNN starts augmented reality programme online today

By Jane Leung, Nov 17, 2010

ASIA-PACIFIC – CNN has created an augmented reality (AR) experience as part of a global marketing campaign for its prime time evening news in Asia-Pacific.

Marketing

Unilever chief questions P&G's 'Turn to 30' campaign

By Staff Reporters, Nov 17, 2010

GLOBAL - Keith Weed, Unilever's top global marketer, has criticised rival Procter & Gamble for its flagship sustainability campaign, which encourages consumers to do their ...

Creativity

Tiger Beer airs last work from Saatchi & Saatchi

By Jane Leung, Nov 17, 2010

Saatchi & Saatchi Malaysia is rolling out its last creative work for Tiger Beer, titled ‘Ingredients’.

Creativity

Fashion brand Tommy Hilfiger returns to TV after five years

By Staff Reporters, Nov 16, 2010

Iconic fashion brand Tommy Hilfiger has launched a global campaign driven out of the US titled ‘Feast Interruptus’, its first since 2005.

Creativity

Test drive Samsung's Galaxy Tab on a taxi ride in Seoul

By Jane Leung, Nov 15, 2010

Samsung’s Galaxy Tab is campaigning widely in Seoul through a brand new interactive online push titled ‘Tab Taxi’.

Creativity

Five of the best global TVCs this week: Clooney, O'Brien & T-Pain

By Staff Reporters, Nov 12, 2010

It is time for this week's five best international campaigns. Stars include George Clooney, John Malkovich, Conan O'Brien and T-Pain.

Creativity

CASE STUDY: TBWA's 'Movember’ receives support from netizens worldwide

By Staff Reporters, Nov 12, 2010

People around the world are growing a moustache to support TBWA Singapore's CSR initiative in support of the SingHealth Prostate Cancer Research Fund.

Creativity

Japanese ointment brand Oronine gives credit to hardworking women

By Jane Leung, Nov 11, 2010

Otsuka Pharmaceutical’s Oronine, a household medical ointment brand, has launched a branding campaign in Japan giving credit to all the hardworking women (and their ...

Creativity

Tata International launches footwear brand Tashi in India

By Jane Leung, Nov 11, 2010

Indian multinational conglomerate Tata International, predominately known for its teleco services, is venturing into the footwear sector with the opening of its Tashi retail brand.

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