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Newell PR & Airfoil announce exclusive affiliate relationship

Newell PR & Airfoil announce exclusive affiliate relationship

by Staff   |  Apr 10, 2013  |  Comment now
HONG KONG - Newell PR, a China-based independent public relations firm that has won more technology awards than any other national firm, announced today an ...
From buzz to bling: Getting money out of social-media marketing
Media  |  Media

From buzz to bling: Getting money out of social-media marketing

by Jenny Chan 陳詠欣  |  Mar 28, 2013  |  Comment now
HONG KONG - Using social media to identify business opportunities and integrate collective intelligence into the best solutions for engagement, communication...
Funglian Group appoints Leo Burnett to handle two Chinese spirits brands
Advertising  |  Advertising

Funglian Group appoints Leo Burnett to handle two Chinese spirits brands

by Jenny Chan 陳詠欣  |  Mar 21, 2013  |  Comment now
BEIJING - Funglian Group, a subsidiary of Legend Holdings, has appointed Leo Burnett to handle the Ban Cheng Shao (板城烧锅酒) and Wen Wang Gong (文王贡酒) spirits ...
Hong Kong business urged to choose Australia’s new world city

Hong Kong business urged to choose Australia’s new world city

by Staff   |  Mar 20, 2013  |  Comment now
HONG KONG - Australia’s new world city, Brisbane, has declared today ‘Brisbane Day’ in Hong Kong to draw attention to the launch of its bold new campaign ...
Media360Asia: Online takes charge
Media  |  Media

Media360Asia: Online takes charge

by Jenny Chan  |  Mar 5, 2013  |  Comment now
As power shifts from telecommunications to internet giants in China, big opportunities are emerging around targeted marketing.
Media360Asia: Privacy laws need revision
Media  |  Media

Media360Asia: Privacy laws need revision

by David Blecken  |  Mar 5, 2013  |  Comment now
With regulations unclear in Asia, it is time for brands to step in and help define them.
Media360Asia: Fame can draw right talent
Media  |  Media

Media360Asia: Fame can draw right talent

by Susie Sell  |  Mar 5, 2013  |  Comment now
Media agencies need to raise the profile of their industry in order to attract the people from diverse backgrounds that they now need.
Dentsu allies with consultancy CSR Asia
Advertising  |  Advertising

Dentsu allies with consultancy CSR Asia

by Staff Reporters  |  Mar 4, 2013  |  Comment now
HONG KONG - Dentsu has formed a business alliance with consultancy firm CSR Asia to meet the needs of Japanese companies looking to expand in the region.
Alexis Chiu quits DDB for role of client services director at Saatchi & Saatchi
Advertising  |  Advertising

Alexis Chiu quits DDB for role of client services director at Saatchi & Saatchi

by Jenny Chan 陳詠欣  |  Feb 25, 2013  |  Comment now
HONG KONG - Ex-DDB group business director Alexis Chiu (招廸强) has headed for Saatchi & Saatchi to take on the job of client services director.
Rabbit Content launches Asia-Pacific operations in Australia

Rabbit Content launches Asia-Pacific operations in Australia

by Staff Reporters  |  Feb 14, 2013  |  Comment now
SYDNEY - Australian directors Dael Oates and Owen Trevor and executive producer Lucas Jenner have launched production company Rabbit Content Australia.
2013 OUTLOOK: Growth in a cold climate
Advertising  |  Advertising

2013 OUTLOOK: Growth in a cold climate

by Susie Sell  |  Jan 10, 2013  |  Comment now
Worries about a global financial crisis remain. But those concerns are offset by continued growth in the region, and the tone for the year ahead is one of ...
Steve Garton departs Ipsos to venture out on his own
Media  |  Media

Steve Garton departs Ipsos to venture out on his own

Jan 9, 2013  |  Comment now
HONG KONG - Steve Garton (pictured), the former executive director of business insights at Ipsos, has gone independent with his own consultancy.
Lenovo's reorganisation into two business groups intended to sharpen branding
Marketing  |  Marketing

Lenovo's reorganisation into two business groups intended to sharpen branding

by Jenny Chan 陳詠欣  |  Jan 9, 2013  |  Comment now
BEIJING - Lenovo has begun implementing an internal company reorganisation intended to sharpen its branding and enhance its ability to innovate in both ...
Mindshare clinches L'Oréal's OTV business in China from ZenithOptimedia
Media  |  Media

Mindshare clinches L'Oréal's OTV business in China from ZenithOptimedia

Jan 8, 2013  |  Comment now
SHANGHAI - The online television media business for L'Oréal in China has gone to Mindshare after a one-on-one duel with ZenithOptimedia.
PPTV takes aim at larger slice of China's mobile video advertising market
Media  |  Media

PPTV takes aim at larger slice of China's mobile video advertising market

by Jenny Chan 陳詠欣  |  Dec 20, 2012  |  Comment now
SHANGHAI - PPTV has set out to capture a bigger chunk of China's mobile advertising pie from dominant market leader Youku Tudou.
Strong Chinese brands outperform stock market by 11.4%: Millward Brown
Marketing  |  Marketing

Strong Chinese brands outperform stock market by 11.4%: Millward Brown

Dec 4, 2012  |  Comment now
BEIJING - An analysis of the third annual BrandZ Top 50 Most Valuable Chinese Brands as a 'stock portfolio' shows that it consistently outperforms the MSCI ...
Social business, what works and what doesn’t: IBM
Marketing  |  Marketing

Social business, what works and what doesn’t: IBM

by Emily Tan  |  Nov 26, 2012  |  Comment now
GLOBAL – Companies want to use social approaches to create meaningful business value, yet nearly three-quarters of survey respondents said they were ...
DIGITAL DOWNLOADED: Get your thinking up to speed
Digital  |  Digital

DIGITAL DOWNLOADED: Get your thinking up to speed

by Jon Slade  |  Nov 22, 2012  |  Comment now
Spending on digital advertising is growing at a furious pace, but Jon Slade believes some in the media world may not be ready for the revolution.
Fuji Xerox to spend HK$500,000 to help SMBs compete
PR  |  PR

Fuji Xerox to spend HK$500,000 to help SMBs compete

by Jenny Chan 陳詠欣  |  Nov 9, 2012  |  Comment now
HONG KONG - The launch of Fuji Xerox's 'SMBiz-Perfect Match' campaign is aimed at helping local small and medium businesses (SMBs) consolidate their ...
OPINION: A call for standardised TV/online video measurement
Digital  |  Digital

OPINION: A call for standardised TV/online video measurement

by James Zipeure  |  Nov 9, 2012  |  Comment now
To convince marketers to shift more of their budgets from TV to online video, an agreed-upon standard of measurement is essential for the industry, ...
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Phil Talbot resigns as head of ZenithOptimedia Asia-Pacific

DKSH invites Argentinian chef Martin Lippo to demonstrate the magic of molecular dessert-making

Double Helix launches global market research team for APAC

DG rebrands; plans launch of VideoFusion in Asia

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Phil Talbot resigns as head of ZenithOptimedia Asia-Pacific

Growing And Nurturing An Ad Agency Culture

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