brands
Feb 8, 2024
Unilever to roll out new consumer appeal testing for 'power brands'
Move comes as turnover in 2023 dropped 0.8%.
Aug 29, 2023
It’s time for brands to put news on their ‘learning agendas’
Brands need to re-learn how to engage with news content.
Aug 3, 2023
Dear celebrities: Please stop launching brands. Seriously, please stop.
If you absolutely must, please consider these five things first.
PROMOTED
Jul 4, 2023
“One-offs do not work”: How brands can play in culture
With culture evolving faster than ever, how can brands and artists work together to tap into the Zeitgeist?
PROMOTED
Jun 27, 2023
The Next Frontier: Why brands must live their stories in Web3
In the interconnected, gamified world that’s Web3.0, it’s time brands moved from story telling, to story living. See how brands can co-create narrative arcs to let consumers “live the journey,” and brand equity cues that work in the virtual realm.
The Information
Jun 5, 2023
Only a few brands are synonymous with entire product categories. Soon, there will be one less
Brand survival over time hinges on evolution and connection.
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