brand
When luxury brands meet new consumer brands: A likely pick or gimmick for China's Gen Z?
SOUNDING BOARD: Fendi x Heytea, Louis Vuitton x Manner... luxury brands and new consumer brands are teaming up to embrace Gen Z consumers in post-pandemic China. Is it sustainable or short-lived?
Has brand love been jilted by the short-term sale?
A Goafest 2023 panel of India's top brand marketers discuss brand love, the role of creativity, and the relationship between marketers and creative agencies
Why a data and identity strategy is a vital step to marketing in a cookieless world
Deploying first-party data-based identity solutions to track consumers is going to be essential for marketers in a world where third-party cookies are quickly losing relevance.
Why are brand experiences still so rubbish in adland?
The industry is sometimes losing sight of where interactions should focus.
Craving human-centricity? Remove war language from your brand’s vocabulary
Military language proliferates in marketing culture – and the nature of these words carry impact.
Breaking the cliches, smashing stereotypes, one campaign at a time
Female creatives from across APAC pick the most powerful ads from the last decade which go beyond selling things to tackling societal norms. On International Women's Day and beyond, these are ads that took a step in the right direction.
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