asiapacific
Ogilvy and Mindshare split top APAC network awards at AOY 2023
With four out of four Network metals in the bag last night, WPP took home all the coveted honours at this year's awards ceremony, hosted live from the glitzy Ritz-Carlton in Singapore.
Asia-Pacific: Where fortune favours the careful
Asia remains one of the most diverse, nuanced and vibrant global regions, brimming with the potential for business success. So, why are so many brands still struggling to treat localisation as more than a quick lift-and-shift strategy job? Robert Heldt explores.
Increasingly a sideshow? The importance of Asia-Pacific to the agencies
The recent economic struggles in China underscore a wider trend. Asia-Pacific is no longer considered a growth engine for the big holding companies, says the author.
Campaign360 2021: Continuing coverage
Our editors collected memorable statements and other highlights from Campaign 360 2021, which just concluded. See what caught our ears, plus a highlight reel from the three-day conference.
Toyota exudes a sense of hope as consumers and companies emerge from lockdowns
Marquee auto brand says it is ready for business, even as it soft-pedals its efforts to battle the pandemic.
China sees weakest marketing M&A in past decade
Asia-Pacific deal-making slumps as companies look inward, reveals R3 Worldwide study.
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