RANKINGS & RESEARCH

The latest pitches in Asia-Pacific

The pitch list is a summary of new, ongoing and recent pitches taking place across Asia-Pacific compiled is association with R3.

JUNE LEAGUE: No change on top as as Ogilvy, OMD and Carat lead the chasing pack

The Business Performance Leagues are compiled on a monthly basis by Campaign Asia-Pacific magazine. Business performance is measured according to the annualised billings value of accounts won and accounts lost.

An unrivalled ranking of all Asian winners at international and regional award shows

Quarterly ad spend figures for the Asia-Pacific region

Ad spend figures are supplied by Nielsen and updated quarterly for 12 markets across Asia-Pacific, broken down by media outlets.

Casbaa pushes Pay TV credentials with media agency research

HONG KONG - The Cable and Satellite Broadcasting Association for Asia (Casbaa) has partnered with UM to release a study showing that advertisers who allocate 50 per cent of their budget to both free-to-air and Pay-TV channels can potentially double their reach.

2012 trends for Asia-Pacific telcos: Frost & Sullivan

ASIA-PACIFIC - After a year of strides into 3G services, ...

Samsung gains popularity, e-commerce tops web searches : Experian Hitwise

HONG KONG - Facebook advertising and search marketing ...

Parent company reputation drives consumer product decisions: global study

GLOBAL - An online study commissioned by Weber Shandwick ...

Agency heads reflect on 2010, challenges in 2011

As Campaign Asia-Pacific reflects on 2010 with its annual Agency Report Cards, regional agency heads give their opinion of what kind of year it has been, how the nature of the business is changing and the challenges and things to watch in 2011.