PEOPLE FOCUS

Marketing

PROFILE: Epsilon's Leung says put yourself, and your staff, in the customer’s shoes

By Emily Tan, Nov 21, 2011

ASIA-PACIFIC - It’s such a well-worn saying that it’s often written off as a cliché, but Epsilon’s Regina Leung finds that in the pursuit of profit, ...

Marketing

Integrity and trust: Prudential's CMO on marketing in post-GFC Asia

By Paul Howell, Aug 23, 2011

ASIA-PACIFIC – Marketing financial services can be a tough task, but no more so than in the immediate aftermath of the global financial crisis. That's when Julie Lyle ...

Magazine Highlights

Profile: HSBC's Giles Morgan on connecting with consumers beyond banking

By Paul Howell, Jul 29, 2011

HSBC’s Giles Morgan explains the growing value of sporting sponsorships, and why the bank is targeting golf and rugby events in particular.

Marketing

Profile: Gap China marketing head Grace Wong

By Michael O'Neill, May 30, 2011

Grace Wong, senior director, head of marketing, Gap China, on her passion for Gap and her mission to share this with Chinese consumers.

Marketing

Profile: ANZ's regional brand builder Wendy Lim

By Magz Osborne, May 4, 2011

Having come out of the global recession relatively unscathed, ANZ's Wendy Lim tells Campaign the bank is now adopting a more old-fashioned style of banking.

Marketing

Profile: Philips China chief marketing officer Boon Lai

By Michael O'Neill, Mar 29, 2011

Philips chief marketing officer for China Boon Lai on how he is using his Western and Asian learnings to push the Philips brand forward in the hugely competitive mainland China ...

Marketing

Profile: Richemont’s regional marketer Nicolas Brindjonc

By Michael O'Neill, Feb 23, 2011

Charged with marketing the many and varied brands under Richemont’s luxury umbrella, Nicolas Brindjonc tells Michael O’Neill about the challenges he faces.