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PEOPLE FOCUS
Marketing
Profile: President of Asia-Pacific for Haier Philip Carmichael
By
Michael O'Neill
, Oct 7, 2010
President of Asia-Pacific for Haier, Philip Carmichael, is helping China's ambitious appliances giant create a global brand.
Marketing
Profile: Procter & Gamble CMO Mark Pritchard
By
Atifa Silk
, Sep 28, 2010
THE ATIFA SILK INTERVIEW - With an US$8.6 billion budget, Procter & Gamble’s global CMO Marc Pritchard is putting his faith in sports sponsorship and digital as a route ...
Marketing
Profile: Vice-president of HP Asia-Pacific Ivy Liang
By
Madhavi Tumkur
, Sep 6, 2010
Ivy Liang, HP’s vice-president of printing and imaging, sells the experiences created because of digital developments.
Marketing
Profile: Adidas SEA MD Ralph Kotterer aims for the top
By
Madhavi Tumkur
, Aug 23, 2010
Adidas managing director for Southeast Asia Ralph Kotterer wants to connect with customers through digital, retail and PR experiences.
Marketing
Profile: Eurosport APAC chairman Arjan Hoekstra
By
Benjamin Li
, Aug 16, 2010
After 17 years with Eurosport, Arjan Hoekstra, the broadcaster's Asia-Pacific chairman and managing director, has few complaints.
Marketing
Profile: Shangri-La marketer Brendan Inns
By
David Blecken
, Aug 9, 2010
Vice president of brand communications at Shangri-La Hotels and Resorts Brendan Inns' new advertising campaign pits wild animals against marble lobbies.
Marketing
Profile: Universal Music Group's Sandy Monteiro
By
Kenny Lim
, Aug 2, 2010
President of Universal Music Group International for Southeast Asia Sandy Monteiro says the music business must embrace digital and mobile opportunities to survive.
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Case Study: Cass Beer lobs viral beer bombs in Korea
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Top 10 sports TVCs
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MAGAZINE
Campaign Asia-Pacific
May, 2012
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