|
Campaign title |
Agency name |
Advertiser |
|
A. Best integrated marketing campaign |
|
Break Up |
Clemenger BBDO / Clemenger Proximity Melbourne |
National Australia Bank |
|
Bring Happiness Home |
DDB China Group / BBDO China |
PepsiCo. China |
|
Sustainability Drive |
DDB Group Melbourne |
Origin |
|
The People's Car Project |
Proximity China / Goodstein & Partners |
Volkswagen Group China |
|
Ariel Cheers for You Project |
TBWA\Hakuhodo |
P&G |
|
Campaign title |
Agency name |
Advertiser |
|
B. Most effective use of advertising |
|
Flavors of life |
BBDO |
Wrigley's China |
|
Persistent Headaches |
BBDO Guerrero/Proximity Philippines |
Bayer Philippines |
|
Slow Mo |
Clemenger BBDO / Clemenger Proximity Melbourne |
Carlton and United Brewers |
|
Honesty Experiments - How one unexpected word tripled credit card sales in 3 months |
Clemenger BBDO / Clemenger Proximity Melbourne |
National Australia Bank |
|
Break Up |
Clemenger BBDO / Clemenger Proximity Melbourne |
National Australia Bank |
|
How Bupa migrated over 3.3 million members from three loved provincial brands, to a single, unknown global brand, without inviting churn |
Clemenger BBDO / Proximity Melbourne |
Bupa Australia |
|
Walking On Air |
DDB Auckland |
NZ Lotteries |
|
For People Who Bet on the Net |
Leo Burnett Melbourne |
Sportsbet |
|
Cadbury Favourites - What to Bring when You're Told Not To Bring A Thing |
GPYR Melbourne |
Kraft Australia |
|
Nike Bleed Blue |
JWT Bangalore / AKQA / Wizcraft |
Nike India |
|
MNP – ‘No Idea, Get Idea!’ |
Lowe Lintas and Partners |
Idea Cellular |
|
Chok! Chok! Chok! |
McCann Worldgroup Hong Kong |
Coca-Cola China |
|
Drama, Suspense and a Dash of Cooking! |
Naga DDB |
MEASAT Broadcast Network Systems |
|
Share a Coke |
Ogilvy / Ikon / Naked / Wunderman / Urban |
Coca-Cola South Pacific |
|
The Photographs Case |
Ogilvy & Mather |
Star India |
|
How we sold Cadbury Dairy Milk bars more than 4 times the Great Wall! |
Ogilvy & Mather |
Cadbury India |
|
Vodafone Super Zoozoos - How Vodafone became the superhero of 3G technology in India |
Ogilvy & Mather |
Vodafone India |
|
From Anti-Smoking to Pro-Quitting |
Ogilvy & Mather Advertising Singapore |
Health Promotion Board |
|
Through Their Eyes |
Ogilvy & Mather Hong Kong |
Orbis |
|
Taste the love |
Ogilvy Shanghai |
Lee Kum Kee |
|
My Car Is Your Car |
Whybin TBWA\ Tequila |
Insurance Australia Group |
|
Stealing Your Dreams |
Whybin TBWA\ Tequila |
RaboDirect |
|
Campaign title |
Agency name |
Advertiser |
|
C. Most effective use of direct marketing |
|
The Journal |
DraftFCB New Zealand |
Ministry of Health |
|
Chok! Chok! Chok! |
McCann Worldgroup Hong Kong |
Coca-Cola China |
|
iFold |
Ogilvy & Mather |
Vodafone India |
|
MILO Cans Next Games |
Ogilvy & Mather Kuala Lumpur |
Nestlé Products |
|
Ariel Cheers for You. Project |
TBWA Hakuhodo |
P&G |
|
My Car Is Your Car |
Whybin TBWA\ Tequila |
Insurance Australia Group |
|
Campaign title |
Agency name |
Advertiser |
|
D. Most effective use of interactive marketing |
|
Break Up |
Clemenger BBDO / Clemenger Proximity Melbourne |
National Australia Bank |
|
Why This Kolaveri Di |
Jack in The Box Worldwide / Sony Music Digital Marketing Team |
Sony Music Entertainment India |
|
MILO Cans Next Games |
Ogilvy & Mather Kuala Lumpur |
Nestlé Products |
|
Finding True North |
Ogilvy Shanghai |
VF Corporation |
|
Campaign title |
Agency name |
Advertiser |
|
E. Most innovative use of media |
|
How Dettol cut through the tyranny of mass-media and the hype of branded content, and used real consumers to grow sales >80%? |
Advocacy WOM |
Reckitt Benckiser China |
|
Break Up |
Clemenger BBDO / Clemenger Proximity Melbourne |
National Australia Bank |
|
Musical Fitting Rooms |
DDB Group Singapore |
StarHub |
|
Flip Your Profile |
DDB Group Singapore |
Cisco |
|
Magnum Café |
Lowe Asia Pacific |
Unilever Indonesia |
|
Saying No To Sleaze |
Lowe Asia Pacific |
Mercedes Benz Thailand |
|
iFold |
Ogilvy & Mather |
Vodafone India |
|
MILO Cans Next Games |
Ogilvy & Mather Kuala Lumpur |
Nestlé Products |
|
Style World Pro |
Ogilvy & Mather Vietnam |
Unilever Vietnam |
|
Curious Holiday Inn-cidents |
Ogilvy Shanghai |
Intercontinental Hotels Group |
|
The Organ Story |
The Leo Burnett Group Thailand |
True Corporation |
|
Campaign title |
Agency name |
Advertiser |
|
G. Best marketing campaign for national brand development |
|
Shave Sutra |
BBDO India |
P&G |
|
Break Up |
Clemenger BBDO / Clemenger Proximity Melbourne |
National Australia Bank |
|
Campaign title |
Agency name |
Advertiser |
|
H. Best brand loyalty marketing campaign |
|
Share a Coke |
Ogilvy / Ikon / Naked / Wunderman / Urban |
Coca-Cola South Pacific |
|
Campaign title |
Agency name |
Advertiser |
|
I. Best sustained success |
|
Shave India Movement |
BBDO India |
P&G |
|
Aviva Great Wall of Education |
BBDO India |
Aviva Life Insurance |
|
American Candy the Aussie Way |
Clemenger BBDO / Proximity Melbourne |
Mars Chocolate Australia |
|
How V went from great to extraordinary |
Colenso BBDO |
Frucor Beverages New Zealand |
|
Socially Contagious |
DDB Group Singapore |
StarHub |
|
Volkswagen's India Story |
DDB Mudra Group |
Volkswagen Group Sales India |
|
The Value of Dirt |
Lowe Asia Pacific |
Unilever |
|
How Madhya Pradesh became INCREDIBLE in Incredible India |
Ogilvy & Mather |
Madhya Pradesh State Tourism Development Corporation |
|
Through Their Eyes |
Ogilvy & Mather Hong Kong |
Orbis |
|
India's Coolest Airline |
Wieden+Kennedy Delhi |
IndiGo Airlines |
|
Campaign title |
Agency name |
Advertiser |
|
J. Most effective use of branded content |
|
"Can You Serve?" Season Two - Making Service Matter |
BBH Asia Pacific |
Singapore Tourism Board |
|
The New Touareg Launch "A Journey in comfort" |
DDB China Group / DDB Guoan |
Volkswagen Group Import Company |
|
Can the denture wearer stand up and sing |
Grey Group |
GlaxoSmithKline |
|
Surf: My Wife is Number 1 |
Mindshare |
Unilever |
|
Knorr gets Malaysia to eat well, live well |
Mindshare |
Unilever |
|
Gadis Semasa Sunsilk - Blurring the lines between drama and reality |
Mindshare |
Unilever |
|
Share a Coke |
Ogilvy / Ikon / Naked / Wunderman / Urban |
Coca-Cola South Pacific |
|
The Open Experiment |
Ogilvy and Mather / Neo |
IBM Corporation |
|
Curious Holiday Inn-cidents |
Ogilvy Shanghai |
Intercontinental Hotels Group |
|
The People's Car Project |
Proximity China / Goodstein & Partners |
Volkswagen Group China |
|
M&M's® Celebrity Glitz |
Starcom |
Mars Chocolate China |
|
Campaign title |
Agency name |
Advertiser |
|
K. Most effective use of sponsorship and event marketing |
|
Guinness Live! |
BBDO/Proximity Singapore |
Asia Pacific Breweries |
|
S.O.X. All-Stars Drum & Dance™ |
DraftFCB |
Celcom Axiata Berhad |
|
Can the denture wearer stand up and sing |
Grey Group |
GlaxoSmithKline |
|
Shoot the Music |
JWT Bangkok |
Thai Asia Pacific Trading |
|
Zoo Records Hidden Live – The World’s First Live Mobile Music Fest |
Leo Burnett |
Zoo Records |
|
Slurpee BYO Cup Day |
Leo Burnett Melbourne |
7-Eleven |
|
Saying No To Sleaze |
Lowe Asia Pacific |
Mercedes-Benz Thailand |
|
‘Drive into the Big League’ – An idea and some space helps Vodafone generate a SME database worth $ 57.7 million in India |
Ogilvy & Mather India |
Vodafone India |
|
Every child has the right to nutrition |
Ogilvy & Mather Advertising Jakarta |
Nestlé Indonesia |
|
Project Swasthya Chetna (Quest for Health) |
Ogilvy & Mather India |
Hindustan Unilever |
|
Dove Masterbrand – You are a beauty story |
Ogilvy Shanghai |
Unilever China |
|
Finding True North |
Ogilvy Shanghai |
VF Corporation |
|
Panyee FC |
The Leo Burnett Group Thailand |
TMB Bank |
|
Campaign title |
Agency name |
Advertiser |
|
L. Most effective use of product design and packaging |
|
Shave Sutra |
BBDO India |
P&G |
|
Campaign title |
Agency name |
Advertiser |
|
M. Most effective use of public relations |
|
Shave Sutra |
BBDO India |
P&G |
|
Yulu: Words of a Journey |
BBH China / Ogilvy & Mather Shanghai |
Moet Hennessy Diageo |
|
Break Up |
Clemenger BBDO / Clemenger Proximity Melbourne |
National Australia Bank |
|
Open Book Project |
DDB Group Melbourne |
The Reach Foundation |
|
The Power of Silence |
DDB Mudra Group |
Reliance Mediawoks |
|
How Huggies earned a permanent place in Hong Kong family history |
Ogilvy & Mather Advertising Hong Kong |
Kimberly-Clark Hong Kong |
|
The Open Experiment |
Ogilvy and Mather / Neo |
IBM Corporation |
|
BAO knows it all |
Ogilvy Beijing |
International Business Machines (China) |
|
“Flame Grilled” - Restoring the KFC Brand Promise |
Ogilvy Public Relations |
YUM Foods |
|
Panyee FC |
The Leo Burnett Group Thailand |
TMB Bank |
|
Campaign title |
Agency name |
Advertiser |
|
N. Best small budget marketing campaign |
|
Why This Kolaveri Di |
Jack in The Box Worldwide / Sony Music Digital Marketing Team |
Sony Music Entertainment India |
|
Tiger 50 Must Do Things in Asia |
JWT Bangkok |
Thai Asia Pacific Trading |
|
Slurpee BYO Cup Day |
Leo Burnett Melbourne |
7-Eleven |
|
Philippine Red Cross SOS to SMS |
Lowe Philippines |
Philippine Red Cross |
|
iFold |
Ogilvy & Mather India |
Vodafone India |
|
Through Their Eyes |
Ogilvy & Mather Hong Kong |
Orbis |
|
BMW Switch |
Publicis Singapore |
BMW |
|
Small budget works for the Big Mac |
Tribal DDB Shanghai / DDB China Group |
McDonald’s China |
|
Campaign title |
Agency name |
Advertiser |
|
O. Best insights / strategic thinking |
|
Honesty Experiments - How one unexpected word tripled credit card sales in 3 months |
Clemenger BBDO / Clemenger Proximity Melbourne |
National Australia Bank |
|
Break Up |
Clemenger BBDO / Clemenger Proximity Melbourne |
National Australia Bank |
|
Denture Cleanser Unites the Generations |
MediaCom Beijing |
TSK&F |
|
Campaign title |
Agency name |
Advertiser |
|
P. Best ideas |
|
Shave Sutra |
BBDO India |
P&G |
|
Honesty Experiments - How one unexpected word tripled credit card sales in 3 months |
Clemenger BBDO / Clemenger Proximity Melbourne |
National Australia Bank |
|
Break Up |
Clemenger BBDO / Clemenger Proximity Melbourne |
National Australia Bank |
|
Mountain Dew Pinball Skatepark |
Colenso BBDO |
Frucor Beverages New Zealand |
|
Campaign title |
Agency name |
Advertiser |
|
Q. Most effective use of eco / green marketing |
|
Innisfree Eco-Handkerchief Campaign |
BBDO Korea |
Innisfree |
|
Sustainability Drive |
DDB Group Melbourne |
Origin |
|
Chop Sticks, Not Chop Trees |
DDB Shanghai / DDB China Group |
China Environmental Protection Foundation |
|
iFold |
Ogilvy & Mather |
Vodafone India |