A convenient digital version of the print directory.
Want to search for a company in a few clicks? Get onto the CASBAA Directory search engine now!
GroupM belongs to WPP. Leo Burnett and Saatchi & Saatchi are Publicis companies. TBWA, BBDO and DDB? Omnicom. McCann Worldgroup is under Interpublic. Carat and Isobar fall under the aegis of Aegis...make that Dentsu.
Those are the easy ones, at least for those schooled in the marketing and advertising industry. But what about Cosmo Communication? Taiwan's Media Palette? Catalyst? J3? oOh! Media? And hundreds of others?
Campaign Asia-Pacific's exclusive Agency Family Tree provides the answers to the eternal question of who owns whom, in a single easy-to-read PDF, color-coded by agency type. And it's free.
> View/Download the Campaign Asia-Pacific Agency Family Tree
Exclusive: Carter Murray on Draftfcb restructure and new international president
Unilever shifts creative assignments in Cambodia, reappoints Riverorchid as media AOR
Waggener Edstrom expands insight and analytics practice; hires unit lead
Q&A: Lee Kum Kee on the 'glocalisation' of oyster sauce
Spotify pitches to artists to boost its brand
ZenithOptimedia to launch new global network in 2014
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(Source: Accenture Interactive)
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