Ad Spend

Ad spend trends for 12 markets across Asia-Pacific supplied by The Nielsen Company. Markets include Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan and Thailand.

NOTE: All spends are in US$000's. % Change refers to the corresponding quarter in the previous year. Expenditure may not reflect special volume agreements or bonus discounting that occurs in the marketplace.

Click on the arrows next to each colum title to sort the data.

Total quarterly ad spend figures for the region by discipline.

Quarter	Television	Newspapers	Magazines	Radio	Outdoor	Cinema	Pay TV	Other	TOTAL	% Change
Q1 '09	18,010,588	5,798,673	1,146,455	744,552	336,700	65,451	122,380	221,593	26,446,391	7%
Q2 '09	21,478,025	7,166,525	1,315,683	842,926	354,764	65,719	151,212	263,574	31,638,429	9%
Q3 '09	22,806,617	8,042,078	1,373,354	938,405	406,828	71,307	150,768	276,763	34,066,119	12%
Q4 '09	23,891,624	7,906,647	1,614,403	1,017,780	447,738	92,572	166,268	303,535	35,440,567	12%
Q1 '10	23,021,887	6,860,456	1,283,534	837,409	389,892	66,921	142,848	274,002	32,876,949	18%
Q2 '10	26,406,608	8,594,301	1,528,063	934,148	420,659	76,956	169,037	310,168	38,439,939	18%

Quarterly ad spend figures by market and discipline.

Quarter	Market	Television	Newspapers	Magazines	Radio	Outdoor	Cinema	Pay TV	Other	TOTAL	% Change
Q1 '09	Australia	582,293	596,011	201,574	115,774	83,106	17,528		85,824	1,682,110	-11%
Q1 '09	China	13,575,716	2,104,215	350,968						16,030,899	2%
Q1 '09	Hong Kong	714,436	506,122	258,321	101,756	71,127			49,651	1,701,414	-4%
Q1 '09	India	546,703	830,739	91,475	161,362	79,432	13,002		34,005	1,756,717	-6%
Q1 '09	Indonesia	672,255	420,604	40,205						1,133,064	20%
Q1 '09	Malaysia	125,834	213,143	8,814	19,484	7,144	1,464		7,884	383,768	-3%
Q1 '09	New Zealand	205,498	85,151	28,664	45,305	16,006	1,898		20,152	402,674	-4%
Q1 '09	Philippines	645,074	38,952	8,267	172,682			36,829		901,803	8%
Q1 '09	Singapore	105,133	116,055	14,723	24,046	29,231	1,653		3,232	294,072	-14%
Q1 '09	South Korea	426,150	718,870	69,279	35,514					1,249,812	-19%
Q1 '09	Taiwan	31,020	56,419	33,817	22,346	19,250		85,551		248,402	-22%
Q1 '09	Thailand	380,476	112,392	40,348	46,286	31,404	29,905		20,846	661,656	-1%
Q2 '09	Australia	726,144	606,219	207,800	132,047	77,501	13,489		100,335	1,863,536	-5%
Q2 '09	China	16,276,659	3,090,406	429,746						19,796,811	19%
Q2 '09	Hong Kong	783,704	592,131	301,922	91,322	89,259			70,124	1,928,460	-4%
Q2 '09	India	651,332	956,509	92,467	167,778	79,432	13,002		34,005	1,994,524	28%
Q2 '09	Indonesia	753,632	476,595	47,740						1,277,967	8%
Q2 '09	Malaysia	166,189	239,169	9,906	23,905	7,756	1,565		8,873	457,363	1%
Q2 '09	New Zealand	275,429	89,742	29,956	55,948	17,253	1,595		24,406	494,329	-2%
Q2 '09	Philippines	785,859	47,500	12,108	222,032			46,819		1,114,318	9%
Q2 '09	Singapore	107,615	128,880	17,919	25,678	32,185	2,846		3,471	318,595	-12%
Q2 '09	South Korea	524,582	746,056	86,831	43,037					1,400,506	-17%
Q2 '09	Taiwan	32,786	78,290	37,869	27,465	20,837		104,393		301,641	-16%
Q2 '09	Thailand	394,094	115,028	41,419	53,715	30,540	33,221		22,361	690,379	-9%
Q3 '09	Australia	757,032	614,025	221,296	123,760	79,050	12,102		96,638	1,903,902	-13%
Q3 '09	China	17,134,714	3,710,486	441,465						21,286,665	19%
Q3 '09	Hong Kong	876,802	688,184	322,876	115,165	134,743			85,516	2,223,286	10%
Q3 '09	India	686,558	1,056,804	109,407	223,793	79,432	13,002		34,005	2,203,001	30%
Q3 '09	Indonesia	945,866	475,276	52,133						1,473,276	13%
Q3 '09	Malaysia	206,244	265,242	9,948	30,339	8,157	1,968		9,550	531,447	11%
Q3 '09	New Zealand	301,702	94,847	29,753	54,948	17,185	1,406		24,496	524,337	-1%
Q3 '09	Philippines	793,061	46,127	11,753	214,981			41,521		1,107,443	9%
Q3 '09	Singapore	120,372	136,139	17,286	28,468	32,975	2,130		4,018	341,390	-5%
Q3 '09	South Korea	535,156	746,846	80,652	50,508					1,413,163	-5%
Q3 '09	Taiwan	34,372	80,947	30,819	38,683	24,626		109,246		318,694	0%
Q3 '09	Thailand	414,736	127,154	45,965	57,761	30,661	40,698		22,540	739,516	3%
Q4 '09	Australia	795,236	678,493	237,834	138,192	107,720	20,978		113,020	2,091,474	1%
Q4 '09	China	17,926,090	3,345,936	542,660						21,814,686	19%
Q4 '09	Hong Kong	938,848	753,619	376,742	114,259	144,041			92,146	2,419,656	19%
Q4 '09	India	752,786	1,003,107	130,117	258,557	79,432	13,002		34,005	2,271,006	18%
Q4 '09	Indonesia	894,428	474,089	54,752						1,423,270	27%
Q4 '09	Malaysia	215,013	273,477	11,787	29,828	8,444	1,549		10,525	550,624	17%
Q4 '09	New Zealand	307,072	109,362	33,368	64,209	15,502	3,331		26,655	559,498	4%
Q4 '09	Philippines	807,347	55,277	13,909	225,396			55,381		1,157,308	14%
Q4 '09	Singapore	137,873	154,313	23,462	32,110	39,936	3,575		5,009	396,278	12%
Q4 '09	South Korea	624,807	826,423	100,902	62,267					1,614,399	9%
Q4 '09	Taiwan	34,899	90,975	44,601	34,607	22,931		110,887		338,901	11%
Q4 '09	Thailand	457,224	141,576	44,269	58,356	29,731	50,137		22,175	803,467	8%
Q1 '10	Australia	580,725	591,396	191,102	113,885	86,854	14,669		91,513	1,670,142	5%
Q1 '10	China	17,681,939	2,728,535	455,872						20,866,346	17%
Q1 '10	Hong Kong	888,648	668,329	299,941	93,673	123,791			83,952	2,158,334	26%
Q1 '10	India	619,417	952,338	90,661	206,235	74,569	12,258		43,987	1,999,464	33%
Q1 '10	Indonesia	1,173,173	672,709	58,972						1,904,854	26%
Q1 '10	Malaysia	166,788	242,768	9,069	24,078	8,385	1,247		9,471	461,806	23%
Q1 '10	New Zealand	193,240	77,546	22,249	45,263	13,857	2,077		18,755	372,987	9%
Q1 '10	Philippines	761,981	45,649	7,181	211,027			34,723		1,060,561	24%
Q1 '10	Singapore	121,060	140,153	16,469	31,193	33,901	1,906		3,423	348,105	14%
Q1 '10	South Korea	394,976	553,494	58,979	38,816					1,046,265	15%
Q1 '10	Taiwan	34,042	74,204	35,692	28,785	20,976		108,125		301,824	23%
Q1 '10	Thailand	405,896	113,337	37,349	44,454	27,559	34,763		22,902	686,261	10%
Q2 '10	Australia	829,587	631,265	203,853	136,470	95,066	12,505		105,144	2,013,889	15%
Q2 '10	China	20,142,044	3,847,491	565,887						24,555,422	12%
Q2 '10	Hong Kong	964,707	768,490	354,349	102,860	135,930			95,292	2,421,628	25%
Q2 '10	India	626,718	1,195,531	98,656	195,581	74,569	12,258		43,987	2,247,300	32%
Q2 '10	Indonesia	1,406,077	776,376	76,908						2,259,361	32%
Q2 '10	Malaysia	202,342	279,621	10,382	28,195	8,617	1,475		12,653	543,285	22%
Q2 '10	New Zealand	253,805	81,927	25,404	47,861	17,017	2,674		22,943	451,631	8%
Q2 '10	Philippines	849,186	50,318	11,292	270,482			46,395		1,227,673	16%
Q2 '10	Singapore	126,240	160,476	19,322	31,653	38,640	2,788		3,521	382,641	16%
Q2 '10	South Korea	520,323	595,727	75,246	43,810					1,235,106	21%
Q2 '10	Taiwan	37,517	95,984	44,003	32,716	23,358		122,641		356,219	19%
Q2 '10	Thailand	448,063	111,094	42,761	44,519	27,462	45,256		26,628	745,784	15%