Ad Spend

Ad spend trends for 12 markets across Asia-Pacific supplied by The Nielsen Company. Markets include Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan and Thailand.

NOTE: All spends are in US$000's. % Change refers to the corresponding quarter in the previous year. Expenditure may not reflect special volume agreements or bonus discounting that occurs in the marketplace.

Click on the arrows next to each colum title to sort the data.

 

Total quarterly ad spend figures for the region by discipline.

 

Quarter Television Newspapers Magazines Radio Outdoor Cinema Pay TV Other TOTAL % Change
Q1 '09 18,010,588 5,798,673 1,146,455 744,552 336,700 65,451 122,380 221,593 26,446,391 7%
Q2 '09 21,478,025 7,166,525 1,315,683 842,926 354,764 65,719 151,212 263,574 31,638,429 9%
Q3 '09 22,806,617 8,042,078 1,373,354 938,405 406,828 71,307 150,768 276,763 34,066,119 12%
Q4 '09 23,891,624 7,906,647 1,614,403 1,017,780 447,738 92,572 166,268 303,535 35,440,567 12%
Q1 '10 23,021,887 6,860,456 1,283,534 837,409 389,892 66,921 142,848 274,002 32,876,949 18%
Q2 '10 26,406,608 8,594,301 1,528,063 934,148 420,659 76,956 169,037 310,168 38,439,939 18%

 

Quarterly ad spend figures by market and discipline.

Quarter Market Television Newspapers Magazines Radio Outdoor Cinema Pay TV Other TOTAL % Change
Q1 '09 Australia 582,293 596,011 201,574 115,774 83,106 17,528 85,824 1,682,110 -11%
Q1 '09 China 13,575,716 2,104,215 350,968 16,030,899 2%
Q1 '09 Hong Kong 714,436 506,122 258,321 101,756 71,127 49,651 1,701,414 -4%
Q1 '09 India 546,703 830,739 91,475 161,362 79,432 13,002 34,005 1,756,717 -6%
Q1 '09 Indonesia 672,255 420,604 40,205 1,133,064 20%
Q1 '09 Malaysia 125,834 213,143 8,814 19,484 7,144 1,464 7,884 383,768 -3%
Q1 '09 New Zealand 205,498 85,151 28,664 45,305 16,006 1,898 20,152 402,674 -4%
Q1 '09 Philippines 645,074 38,952 8,267 172,682 36,829 901,803 8%
Q1 '09 Singapore 105,133 116,055 14,723 24,046 29,231 1,653 3,232 294,072 -14%
Q1 '09 South Korea 426,150 718,870 69,279 35,514 1,249,812 -19%
Q1 '09 Taiwan 31,020 56,419 33,817 22,346 19,250 85,551 248,402 -22%
Q1 '09 Thailand 380,476 112,392 40,348 46,286 31,404 29,905 20,846 661,656 -1%
Q2 '09 Australia 726,144 606,219 207,800 132,047 77,501 13,489 100,335 1,863,536 -5%
Q2 '09 China 16,276,659 3,090,406 429,746
19,796,811 19%
Q2 '09 Hong Kong 783,704 592,131 301,922 91,322 89,259 70,124 1,928,460 -4%
Q2 '09 India 651,332 956,509 92,467 167,778 79,432 13,002 34,005 1,994,524 28%
Q2 '09 Indonesia 753,632 476,595 47,740 1,277,967 8%
Q2 '09 Malaysia 166,189 239,169 9,906 23,905 7,756 1,565 8,873 457,363 1%
Q2 '09 New Zealand 275,429 89,742 29,956 55,948 17,253 1,595 24,406 494,329 -2%
Q2 '09 Philippines 785,859 47,500 12,108 222,032 46,819 1,114,318 9%
Q2 '09 Singapore 107,615 128,880 17,919 25,678 32,185 2,846 3,471 318,595 -12%
Q2 '09 South Korea 524,582 746,056 86,831 43,037 1,400,506 -17%
Q2 '09 Taiwan 32,786 78,290 37,869 27,465 20,837 104,393 301,641 -16%
Q2 '09 Thailand 394,094 115,028 41,419 53,715 30,540 33,221 22,361 690,379 -9%
Q3 '09 Australia 757,032 614,025 221,296 123,760 79,050 12,102 96,638 1,903,902 -13%
Q3 '09 China 17,134,714 3,710,486 441,465 21,286,665 19%
Q3 '09 Hong Kong 876,802 688,184 322,876 115,165 134,743 85,516 2,223,286 10%
Q3 '09 India 686,558 1,056,804 109,407 223,793 79,432 13,002 34,005 2,203,001 30%
Q3 '09 Indonesia 945,866 475,276 52,133 1,473,276 13%
Q3 '09 Malaysia 206,244 265,242 9,948 30,339 8,157 1,968 9,550 531,447 11%
Q3 '09 New Zealand 301,702 94,847 29,753 54,948 17,185 1,406 24,496 524,337 -1%
Q3 '09 Philippines 793,061 46,127 11,753 214,981 41,521 1,107,443 9%
Q3 '09 Singapore 120,372 136,139 17,286 28,468 32,975 2,130 4,018 341,390 -5%
Q3 '09 South Korea 535,156 746,846 80,652 50,508 1,413,163 -5%
Q3 '09 Taiwan 34,372 80,947 30,819 38,683 24,626 109,246 318,694 0%
Q3 '09 Thailand 414,736 127,154 45,965 57,761 30,661 40,698 22,540 739,516 3%
Q4 '09 Australia 795,236 678,493 237,834 138,192 107,720 20,978 113,020 2,091,474 1%
Q4 '09 China 17,926,090 3,345,936 542,660 21,814,686 19%
Q4 '09 Hong Kong 938,848 753,619 376,742 114,259 144,041 92,146 2,419,656 19%
Q4 '09 India 752,786 1,003,107 130,117 258,557 79,432 13,002 34,005 2,271,006 18%
Q4 '09 Indonesia 894,428 474,089 54,752 1,423,270 27%
Q4 '09 Malaysia 215,013 273,477 11,787 29,828 8,444 1,549 10,525 550,624 17%
Q4 '09 New Zealand 307,072 109,362 33,368 64,209 15,502 3,331 26,655 559,498 4%
Q4 '09 Philippines 807,347 55,277 13,909 225,396 55,381 1,157,308 14%
Q4 '09 Singapore 137,873 154,313 23,462 32,110 39,936 3,575 5,009 396,278 12%
Q4 '09 South Korea 624,807 826,423 100,902 62,267 1,614,399 9%
Q4 '09 Taiwan 34,899 90,975 44,601 34,607 22,931 110,887 338,901 11%
Q4 '09 Thailand 457,224 141,576 44,269 58,356 29,731 50,137 22,175 803,467 8%
Q1 '10 Australia 580,725 591,396 191,102 113,885 86,854 14,669 91,513 1,670,142 5%
Q1 '10 China 17,681,939 2,728,535 455,872 20,866,346 17%
Q1 '10 Hong Kong 888,648 668,329 299,941 93,673 123,791 83,952 2,158,334 26%
Q1 '10 India 619,417 952,338 90,661 206,235 74,569 12,258 43,987 1,999,464 33%
Q1 '10 Indonesia 1,173,173 672,709 58,972 1,904,854 26%
Q1 '10 Malaysia 166,788 242,768 9,069 24,078 8,385 1,247 9,471 461,806 23%
Q1 '10 New Zealand 193,240 77,546 22,249 45,263 13,857 2,077 18,755 372,987 9%
Q1 '10 Philippines 761,981 45,649 7,181 211,027 34,723 1,060,561 24%
Q1 '10 Singapore 121,060 140,153 16,469 31,193 33,901 1,906 3,423 348,105 14%
Q1 '10 South Korea 394,976 553,494 58,979 38,816 1,046,265 15%
Q1 '10 Taiwan 34,042 74,204 35,692 28,785 20,976 108,125 301,824 23%
Q1 '10 Thailand 405,896 113,337 37,349 44,454 27,559 34,763 22,902 686,261 10%
Q2 '10 Australia 829,587 631,265 203,853 136,470 95,066 12,505 105,144 2,013,889 15%
Q2 '10 China 20,142,044 3,847,491 565,887 24,555,422 12%
Q2 '10 Hong Kong 964,707 768,490 354,349 102,860 135,930 95,292 2,421,628 25%
Q2 '10 India 626,718 1,195,531 98,656 195,581 74,569 12,258 43,987 2,247,300 32%
Q2 '10 Indonesia 1,406,077 776,376 76,908 2,259,361 32%
Q2 '10 Malaysia 202,342 279,621 10,382 28,195 8,617 1,475 12,653 543,285 22%
Q2 '10 New Zealand 253,805 81,927 25,404 47,861 17,017 2,674 22,943 451,631 8%
Q2 '10 Philippines 849,186 50,318 11,292 270,482 46,395 1,227,673 16%
Q2 '10 Singapore 126,240 160,476 19,322 31,653 38,640 2,788 3,521 382,641 16%
Q2 '10 South Korea 520,323 595,727 75,246 43,810 1,235,106 21%
Q2 '10 Taiwan 37,517 95,984 44,003 32,716 23,358 122,641 356,219 19%
Q2 '10 Thailand 448,063 111,094 42,761 44,519 27,462 45,256 26,628 745,784 15%
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