Ad Spend
Ad spend trends for 12 markets across Asia-Pacific supplied by The Nielsen Company. Markets include Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan and Thailand.
NOTE: All spends are in US$000's. % Change refers to the corresponding quarter in the previous year. Expenditure may not reflect special volume agreements or bonus discounting that occurs in the marketplace.
Click on the arrows next to each colum title to sort the data.
Total quarterly ad spend figures for the region by discipline.
Quarter | Television | Newspapers | Magazines | Radio | Outdoor | Cinema | Pay TV | Other | TOTAL | % Change |
---|---|---|---|---|---|---|---|---|---|---|
Q1 '09 | 18,010,588 | 5,798,673 | 1,146,455 | 744,552 | 336,700 | 65,451 | 122,380 | 221,593 | 26,446,391 | 7% |
Q2 '09 | 21,478,025 | 7,166,525 | 1,315,683 | 842,926 | 354,764 | 65,719 | 151,212 | 263,574 | 31,638,429 | 9% |
Q3 '09 | 22,806,617 | 8,042,078 | 1,373,354 | 938,405 | 406,828 | 71,307 | 150,768 | 276,763 | 34,066,119 | 12% |
Q4 '09 | 23,891,624 | 7,906,647 | 1,614,403 | 1,017,780 | 447,738 | 92,572 | 166,268 | 303,535 | 35,440,567 | 12% |
Q1 '10 | 23,021,887 | 6,860,456 | 1,283,534 | 837,409 | 389,892 | 66,921 | 142,848 | 274,002 | 32,876,949 | 18% |
Q2 '10 | 26,406,608 | 8,594,301 | 1,528,063 | 934,148 | 420,659 | 76,956 | 169,037 | 310,168 | 38,439,939 | 18% |
Quarterly ad spend figures by market and discipline.
Quarter | Market | Television | Newspapers | Magazines | Radio | Outdoor | Cinema | Pay TV | Other | TOTAL | % Change |
---|---|---|---|---|---|---|---|---|---|---|---|
Q1 '09 | Australia | 582,293 | 596,011 | 201,574 | 115,774 | 83,106 | 17,528 | 85,824 | 1,682,110 | -11% | |
Q1 '09 | China | 13,575,716 | 2,104,215 | 350,968 | 16,030,899 | 2% | |||||
Q1 '09 | Hong Kong | 714,436 | 506,122 | 258,321 | 101,756 | 71,127 | 49,651 | 1,701,414 | -4% | ||
Q1 '09 | India | 546,703 | 830,739 | 91,475 | 161,362 | 79,432 | 13,002 | 34,005 | 1,756,717 | -6% | |
Q1 '09 | Indonesia | 672,255 | 420,604 | 40,205 | 1,133,064 | 20% | |||||
Q1 '09 | Malaysia | 125,834 | 213,143 | 8,814 | 19,484 | 7,144 | 1,464 | 7,884 | 383,768 | -3% | |
Q1 '09 | New Zealand | 205,498 | 85,151 | 28,664 | 45,305 | 16,006 | 1,898 | 20,152 | 402,674 | -4% | |
Q1 '09 | Philippines | 645,074 | 38,952 | 8,267 | 172,682 | 36,829 | 901,803 | 8% | |||
Q1 '09 | Singapore | 105,133 | 116,055 | 14,723 | 24,046 | 29,231 | 1,653 | 3,232 | 294,072 | -14% | |
Q1 '09 | South Korea | 426,150 | 718,870 | 69,279 | 35,514 | 1,249,812 | -19% | ||||
Q1 '09 | Taiwan | 31,020 | 56,419 | 33,817 | 22,346 | 19,250 | 85,551 | 248,402 | -22% | ||
Q1 '09 | Thailand | 380,476 | 112,392 | 40,348 | 46,286 | 31,404 | 29,905 | 20,846 | 661,656 | -1% | |
Q2 '09 | Australia | 726,144 | 606,219 | 207,800 | 132,047 | 77,501 | 13,489 | 100,335 | 1,863,536 | -5% | |
Q2 '09 | China | 16,276,659 | 3,090,406 | 429,746 | 19,796,811 | 19% | |||||
Q2 '09 | Hong Kong | 783,704 | 592,131 | 301,922 | 91,322 | 89,259 | 70,124 | 1,928,460 | -4% | ||
Q2 '09 | India | 651,332 | 956,509 | 92,467 | 167,778 | 79,432 | 13,002 | 34,005 | 1,994,524 | 28% | |
Q2 '09 | Indonesia | 753,632 | 476,595 | 47,740 | 1,277,967 | 8% | |||||
Q2 '09 | Malaysia | 166,189 | 239,169 | 9,906 | 23,905 | 7,756 | 1,565 | 8,873 | 457,363 | 1% | |
Q2 '09 | New Zealand | 275,429 | 89,742 | 29,956 | 55,948 | 17,253 | 1,595 | 24,406 | 494,329 | -2% | |
Q2 '09 | Philippines | 785,859 | 47,500 | 12,108 | 222,032 | 46,819 | 1,114,318 | 9% | |||
Q2 '09 | Singapore | 107,615 | 128,880 | 17,919 | 25,678 | 32,185 | 2,846 | 3,471 | 318,595 | -12% | |
Q2 '09 | South Korea | 524,582 | 746,056 | 86,831 | 43,037 | 1,400,506 | -17% | ||||
Q2 '09 | Taiwan | 32,786 | 78,290 | 37,869 | 27,465 | 20,837 | 104,393 | 301,641 | -16% | ||
Q2 '09 | Thailand | 394,094 | 115,028 | 41,419 | 53,715 | 30,540 | 33,221 | 22,361 | 690,379 | -9% | |
Q3 '09 | Australia | 757,032 | 614,025 | 221,296 | 123,760 | 79,050 | 12,102 | 96,638 | 1,903,902 | -13% | |
Q3 '09 | China | 17,134,714 | 3,710,486 | 441,465 | 21,286,665 | 19% | |||||
Q3 '09 | Hong Kong | 876,802 | 688,184 | 322,876 | 115,165 | 134,743 | 85,516 | 2,223,286 | 10% | ||
Q3 '09 | India | 686,558 | 1,056,804 | 109,407 | 223,793 | 79,432 | 13,002 | 34,005 | 2,203,001 | 30% | |
Q3 '09 | Indonesia | 945,866 | 475,276 | 52,133 | 1,473,276 | 13% | |||||
Q3 '09 | Malaysia | 206,244 | 265,242 | 9,948 | 30,339 | 8,157 | 1,968 | 9,550 | 531,447 | 11% | |
Q3 '09 | New Zealand | 301,702 | 94,847 | 29,753 | 54,948 | 17,185 | 1,406 | 24,496 | 524,337 | -1% | |
Q3 '09 | Philippines | 793,061 | 46,127 | 11,753 | 214,981 | 41,521 | 1,107,443 | 9% | |||
Q3 '09 | Singapore | 120,372 | 136,139 | 17,286 | 28,468 | 32,975 | 2,130 | 4,018 | 341,390 | -5% | |
Q3 '09 | South Korea | 535,156 | 746,846 | 80,652 | 50,508 | 1,413,163 | -5% | ||||
Q3 '09 | Taiwan | 34,372 | 80,947 | 30,819 | 38,683 | 24,626 | 109,246 | 318,694 | 0% | ||
Q3 '09 | Thailand | 414,736 | 127,154 | 45,965 | 57,761 | 30,661 | 40,698 | 22,540 | 739,516 | 3% | |
Q4 '09 | Australia | 795,236 | 678,493 | 237,834 | 138,192 | 107,720 | 20,978 | 113,020 | 2,091,474 | 1% | |
Q4 '09 | China | 17,926,090 | 3,345,936 | 542,660 | 21,814,686 | 19% | |||||
Q4 '09 | Hong Kong | 938,848 | 753,619 | 376,742 | 114,259 | 144,041 | 92,146 | 2,419,656 | 19% | ||
Q4 '09 | India | 752,786 | 1,003,107 | 130,117 | 258,557 | 79,432 | 13,002 | 34,005 | 2,271,006 | 18% | |
Q4 '09 | Indonesia | 894,428 | 474,089 | 54,752 | 1,423,270 | 27% | |||||
Q4 '09 | Malaysia | 215,013 | 273,477 | 11,787 | 29,828 | 8,444 | 1,549 | 10,525 | 550,624 | 17% | |
Q4 '09 | New Zealand | 307,072 | 109,362 | 33,368 | 64,209 | 15,502 | 3,331 | 26,655 | 559,498 | 4% | |
Q4 '09 | Philippines | 807,347 | 55,277 | 13,909 | 225,396 | 55,381 | 1,157,308 | 14% | |||
Q4 '09 | Singapore | 137,873 | 154,313 | 23,462 | 32,110 | 39,936 | 3,575 | 5,009 | 396,278 | 12% | |
Q4 '09 | South Korea | 624,807 | 826,423 | 100,902 | 62,267 | 1,614,399 | 9% | ||||
Q4 '09 | Taiwan | 34,899 | 90,975 | 44,601 | 34,607 | 22,931 | 110,887 | 338,901 | 11% | ||
Q4 '09 | Thailand | 457,224 | 141,576 | 44,269 | 58,356 | 29,731 | 50,137 | 22,175 | 803,467 | 8% | |
Q1 '10 | Australia | 580,725 | 591,396 | 191,102 | 113,885 | 86,854 | 14,669 | 91,513 | 1,670,142 | 5% | |
Q1 '10 | China | 17,681,939 | 2,728,535 | 455,872 | 20,866,346 | 17% | |||||
Q1 '10 | Hong Kong | 888,648 | 668,329 | 299,941 | 93,673 | 123,791 | 83,952 | 2,158,334 | 26% | ||
Q1 '10 | India | 619,417 | 952,338 | 90,661 | 206,235 | 74,569 | 12,258 | 43,987 | 1,999,464 | 33% | |
Q1 '10 | Indonesia | 1,173,173 | 672,709 | 58,972 | 1,904,854 | 26% | |||||
Q1 '10 | Malaysia | 166,788 | 242,768 | 9,069 | 24,078 | 8,385 | 1,247 | 9,471 | 461,806 | 23% | |
Q1 '10 | New Zealand | 193,240 | 77,546 | 22,249 | 45,263 | 13,857 | 2,077 | 18,755 | 372,987 | 9% | |
Q1 '10 | Philippines | 761,981 | 45,649 | 7,181 | 211,027 | 34,723 | 1,060,561 | 24% | |||
Q1 '10 | Singapore | 121,060 | 140,153 | 16,469 | 31,193 | 33,901 | 1,906 | 3,423 | 348,105 | 14% | |
Q1 '10 | South Korea | 394,976 | 553,494 | 58,979 | 38,816 | 1,046,265 | 15% | ||||
Q1 '10 | Taiwan | 34,042 | 74,204 | 35,692 | 28,785 | 20,976 | 108,125 | 301,824 | 23% | ||
Q1 '10 | Thailand | 405,896 | 113,337 | 37,349 | 44,454 | 27,559 | 34,763 | 22,902 | 686,261 | 10% | |
Q2 '10 | Australia | 829,587 | 631,265 | 203,853 | 136,470 | 95,066 | 12,505 | 105,144 | 2,013,889 | 15% | |
Q2 '10 | China | 20,142,044 | 3,847,491 | 565,887 | 24,555,422 | 12% | |||||
Q2 '10 | Hong Kong | 964,707 | 768,490 | 354,349 | 102,860 | 135,930 | 95,292 | 2,421,628 | 25% | ||
Q2 '10 | India | 626,718 | 1,195,531 | 98,656 | 195,581 | 74,569 | 12,258 | 43,987 | 2,247,300 | 32% | |
Q2 '10 | Indonesia | 1,406,077 | 776,376 | 76,908 | 2,259,361 | 32% | |||||
Q2 '10 | Malaysia | 202,342 | 279,621 | 10,382 | 28,195 | 8,617 | 1,475 | 12,653 | 543,285 | 22% | |
Q2 '10 | New Zealand | 253,805 | 81,927 | 25,404 | 47,861 | 17,017 | 2,674 | 22,943 | 451,631 | 8% | |
Q2 '10 | Philippines | 849,186 | 50,318 | 11,292 | 270,482 | 46,395 | 1,227,673 | 16% | |||
Q2 '10 | Singapore | 126,240 | 160,476 | 19,322 | 31,653 | 38,640 | 2,788 | 3,521 | 382,641 | 16% | |
Q2 '10 | South Korea | 520,323 | 595,727 | 75,246 | 43,810 | 1,235,106 | 21% | ||||
Q2 '10 | Taiwan | 37,517 | 95,984 | 44,003 | 32,716 | 23,358 | 122,641 | 356,219 | 19% | ||
Q2 '10 | Thailand | 448,063 | 111,094 | 42,761 | 44,519 | 27,462 | 45,256 | 26,628 | 745,784 | 15% |
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