LinkedIn's BrandLink bets on resonance over reach

Vinita Bhatia

Video may be B2B's new darling, but LinkedIn's BrandLink is selling context, not cheap clicks-marketers and publishers take note.

Striking a balance between design discipline and creative rebellion

Shriya Seshadri

In a world full of sameness, the most memorable brands are the ones that take creative risks while staying true to who they are, opines SummerOwl Studio's founder and creative director.

Mystic Monk plots global leap with asset-light model

Nagesh Joshi

The independent ad agency is targeting the USA and UAE markets with a registered US business and planned Dubai office.

CTV's growing pains: Big spend, bigger blind spots

Campaign India Team

As connected TV becomes a media mainstay, marketers face a sharp paradox-rising ROI hopes, but murky metrics and mounting fraud risks.

Brand campaigns celebrate values associated with motherhood

Campaign India Team

From menopause awareness to role reversals to mealtime shifts-brand campaigns highlight meaningful stories on Mother's Day 2025.

Madison Media Alpha wins Zouk's media mandate

The agency, part of Madison World, will manage Zouk's traditional and digital media responsibilities.