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Thursday, 28 January, 2021
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Media heads and their expectations from Union Budget 2021

Eularie Saldanha

Media industry veterans expect a boost in consumer sentiment on February 1, with a focus on innovations and incentives for the advertising sector

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Britannia Good Day brings friends together while schooling from home

Campaign India Team

Watch the film conceptualised by McCann Worldgroup here

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Bytedance to layoff a huge chunk of Indian employees

Campaign India Team

Announcement comes after the Ministry of Electronics and Information Technology made the ban on TikTok and 58 other apps permanent

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Dentsu forecasts revival in adspend in 2021, digital to account for 50% for first time

Rahul Sachitanand

India, the UK and and France expected to see fastest growth, and the OOH market will revive

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Glance gets Hardik Pandya, Hina Khan, Rajkummar Rao and Vir Das to lock gaze with

Campaign India Team

Watch the films conceptualised by DDB Mudra here

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Genesis BCW joins hands with GCI Health to form GCI Health India

Campaign India Team

Hemali Bhutani and Naina Siwach will spearhead the new operations

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Opinion: 2021 will be the beginning of getting back to the 'Old Normal'

Arun Raman

The author states that 2020 has made memories more important than dreams

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Global marketing and tech M&A fell 19% by volume and 50% by value in 2020: Ciesco

Rahul Sachitanand

Holding networks closed only 15 deals in the year, a 42% decline from 2019's total of 26

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AdLift elevates Moolaram Mundliya and Rishabh Mahendru

Campaign India Team

Mundliya elevated as head of SEO, while Mahendru is AVP - client servicing

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Tata goes warm and fuzzy with the 'feeling called Starbucks'

Campaign India Team

Watch the film conceptualised by Wavemaker India

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Live blog: News updates - week of 25 January

Campaign India Team

In the news: Digital Refresh Network, NBA, Purplle.com

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Editor's Picks

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Republic Day 2021: Brand work that caught our attention

Campaign India Team

View the work here

 
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Short-form content drives viewership for long-form: Sheetesh Srivastava, WWE

Raahil Chopra

WWE's Sheetesh Srivastava and Mike Levin engage in a chat with Campaign India about India as a priority market, diversity, OTT consumption and more...

 
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Advertising in the times of corona: Everything's changed, everything's the same

Mukta Lad

Campaign India checked in on the advertising industry that's reeling from Covid-induced shrinking budgets, inconclusive pitches and a pitch process that lacks any formal ground rules

 
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Fact-based ads are the start of a new era in advertising: Konark Gaur, Sebamed

Eularie Saldanha

Sebamed's India marketing head talks about its spar with HUL, the latest development on that front, and marketing plans ahead

 
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