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Wednesday, 27 January, 2021
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Republic Day 2021: Brand work that caught our attention

Campaign India Team

View the work here

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Republic's Arnab Goswami to declare financial details, urges detractors and others in #TRPScam to follow

Campaign India Team

Also looks to send legal response to those who 'attempt to slander him'

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Bingo wants in on consumers' evening plans with Tedhe Medhe Namkeen

Campaign India Team

Watch the film conceptualised by Ogilvy

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Budweiser to sit out Super Bowl to support vaccine awareness campaign

Alison Weissbrot

The beverage giant will forgo a big game spot for the first time in 37 years

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Big Bazaar introduces 'Bachat paane ki vaccine' for 'Sabse saste 6 din' sale

Campaign India Team

Watch the films conceptualised by Wondrlab here

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Twitter pilots Birdwatch crowd-sourced misinformation tool

Jessica Goodfellow

Twitter's VP of product admits that the community-driven tool "might be messy" as it invites users to take part in a pilot

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S4 Capital launches PR offering by absorbing Low Earth Orbit

Thomas Moore

PR will be a core service inside S4 content agency MediaMonks

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Beardo unveils Hrithik Roshan as 'Don Beardo'

Campaign India Team

Watch the film conceptualised in-house here

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Havas Group launches internship program

Campaign India Team

Called Havas Spark, the 15-member batch will have individual mentors

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Drawing conclusions with Aditi Jain

Aditi Jain

Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Tilt Brand Solutions

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Editor's Picks

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Short-form content drives viewership for long-form: Sheetesh Srivastava, WWE

Raahil Chopra

WWE's Sheetesh Srivastava and Mike Levin engage in a chat with Campaign India about India as a priority market, diversity, OTT consumption and more...

 
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Advertising in the times of corona: Everything's changed, everything's the same

Mukta Lad

Campaign India checked in on the advertising industry that's reeling from Covid-induced shrinking budgets, inconclusive pitches and a pitch process that lacks any formal ground rules

 
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Fact-based ads are the start of a new era in advertising: Konark Gaur, Sebamed

Eularie Saldanha

Sebamed's India marketing head talks about its spar with HUL, the latest development on that front, and marketing plans ahead

 
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Creative critique from a gender lens: 11-15 January

Dr AL Sharada

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

 
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