View in web browser
 
Top Leader Board Image
Monday, 25 January, 2021
Image Alt Text

Short-form content drives viewership for long-form: Sheetesh Srivastava, WWE

Raahil Chopra

WWE's Mike Levin and Sheetesh Srivastava engage in a chat with Campaign India about India as a priority market, diversity, OTT consumption and more...

Image Alt Text

P&G's Pampers gets fathers to share the parenting load

Campaign India Team

Watch the film conceptualised by Leo Burnett India here

Image Alt Text

Republic Media Network accuses Times Now of concealing forensic reports

Campaign India Team

The network says that the latter concealed the use of landing pages through a 14-point statement

Image Alt Text

Times Network could take action against BARC after #TRPScam

Campaign India Team

The network is also intending to initiate legal proceedings against the individual perpetrators

Image Alt Text

Tata Coffee Grand brews the Shik-Shik-Shik way

Campaign India Team

Watch the film conceptualised by Lowe Lintas

Image Alt Text

Vishnu Mohan to depart Havas Group

Campaign India Team

A reorganisation will see management of the region shifting to Alberto Canteli, currently CEO of Middle East and Eastern Europe, except for India, which will continue under Rana Barua

Image Alt Text

Hindware showcases smart range of bathware with 'thoughtful is beautiful'

Campaign India Team

Watch the film conceptualised by MagicCircle Communications

Image Alt Text

ABP Network joins the creative bandwagon with 'ABP Studios'

Campaign India Team

The content division will create pan-Indian stories for audiences globally

Image Alt Text

Denver assigns digital mandate to Urbane Media

Campaign India Team

Account won post a multi-agency pitch

First Mpu Image
 

Editor's Picks

Image Alt Text

Advertising in the times of corona: Everything's changed, everything's the same

Mukta Lad

Campaign India checked in on the advertising industry that's reeling from Covid-induced shrinking budgets, inconclusive pitches and a pitch process that lacks any formal ground rules

 
Image Alt Text

Fact-based ads are the start of a new era in advertising: Konark Gaur, Sebamed

Eularie Saldanha

Sebamed's India marketing head talks about its spar with HUL, the latest development on that front, and marketing plans ahead

 
Image Alt Text

Unilever inclusivity plan to tackle living wage, diverse suppliers, ad stereotypes

Jessica Goodfellow

CEO Alan Jope said commitments to address social inequality "will make Unilever a better, stronger business", and pushed for "collective action" in addressing widening social divides

 
Image Alt Text

Ad wars: Why one upmanship in advertising makes for great headlines

Eularie Saldanha

With brands taking digs at competitors openly, Campaign India dives in to find out the reason, the impact, the legalities and whether brands wars are in for the long haul…

 
Second Mpu Image
Bottom Leader Board Image
 
 
For information about sponsoring this email newsletter, please contact:
Unnati Joseph [email protected]
 
 
You are currently subscribed to the Campaign India Newsletter as: *|EMAIL|*
 
Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.
 
To unsubscribe: Click Here
 
Copyright © 2021 Haymarket Media Ltd.
 
                                                           
If you wish to unsubscribe to all Haymarket Media Ltd emails, please click here.
Haymarket Media Ltd · 10th Floor, Zung Fu Industrial Building · 1067 King's Road · Quarry Bay · Hong Kong