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Friday, 22 January, 2021
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Advertising in the times of corona: Everything's changed, everything's the same

Mukta Lad

Campaign India checked in on the advertising industry that's reeling from Covid-induced shrinking budgets, inconclusive pitches and a pitch process that lacks any formal ground rules

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Jos Alukkas takes on stereotypes, questions status quo for women

Campaign India Team

Watch the film conceptualised by Dentsu India here

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Unilever inclusivity plan to tackle living wage, diverse suppliers, ad stereotypes

Jessica Goodfellow

CEO Alan Jope said commitments to address social inequality "will make Unilever a better, stronger business", and pushed for "collective action" in addressing widening social divides

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Omnigel gets to the root cause of pain

Campaign India Team

Watch the films conceptualised by Brand David here

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How Mintel's 2021 global consumer trends are playing out in India

Matthew Crabbe

As the experts in what consumers want and why, Mintel identifies seven trends that will shape global consumer markets in 2021 and beyond

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BBDO India bags Aegon Life Insurance's creative

Campaign India Team

Account won post a multi-agency pitch

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Weekend Laugh: Producer's Diary by Dalbir Singh

Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

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Opinion: Navigating the new social landscape - why brands need to have an opinion in 2021

Douglas Andersson, Pranav Kosuri

The authors state that by brands can further strengthen their ties with their consumer base by showcasing the values they stand for

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Unilever prepares to call international media-buying review

Gideon Spanier

FMCG giant uses three agency holding companies

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Airtel digitally secures consumers' payment interests

Campaign India Team

Watch the film conceptualised by Taproot Dentsu here

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Live blog: News updates - week of 18 January

Campaign India Team

In the news: Digital Refresh Networks, Edelman, Gozoop, Infidigit, JSW Sports, Leo Burnett Consult, Pitchfork Partners, Republic TV, Zee5

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Editor's Picks

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Ad wars: Why one upmanship in advertising makes for great headlines

Eularie Saldanha

With brands taking digs at competitors openly, Campaign India dives in to find out the reason, the impact, the legalities and whether brands wars are in for the long haul…

 
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Fact-based ads are the start of a new era in advertising: Konark Gaur, Sebamed

Eularie Saldanha

Sebamed's India marketing head talks about its spar with HUL, the latest development on that front, and marketing plans ahead

 
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Creative critique from a gender lens: 11-15 January

Dr AL Sharada

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

 
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Seeing crowds in-stadia during India-Aus series is encouraging: Nishant Kashikar, Tourism Australia

Raahil Chopra

The country manager, India and Gulf at Tourism Australia shares how the country is looking to revive tourism post-Covid, when borders could potentially open for Indian travellers, and more...

 
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