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Monday, 18 January, 2021
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Travel was the first to shut down, will be the last to recover: Nishant Kashikar, Tourism Australia

Raahil Chopra

The country manager, India and Gulf at Tourism Australia shares states how the country is looking to revive tourism post-Covid, when borders could potentially open for Indian travellers, and more...

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Cadbury takes #ScoopIntoChocolateHeaven with Dairy Milk Silk Mousse

Campaign India Team

Watch the film conceptualised by Ogilvy

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P&G's Marc Pritchard: Brands are spending 'too much time' monitoring platforms

Mariah Cooper

In an interview with Campaign US at P&G's virtual LifeLab at CES, Pritchard details how FMCG giant continues to withhold spend on several platforms until accountability is introduced

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CHI highlights Care Shield benefits via Divyenndu Sharma

Campaign India Team

Hakuhodo India has conceptualised the campaign

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Kia removes 'Motors' suffix in new brand strategy

Staff

The strategy will see the company go beyond vehicle manufacturing to create sustainable mobility solutions for customers

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Classplus sees Sourav Ganguly play a triple role to explain app benefits

Campaign India Team

Watch the film conceptualised by Options Design here

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What will define PR in Asia in 2021?

Surekha Ragavan

Four PR leaders tell us what they predict will resonate in the industry as many sectors-while fatigued-enter a period of recovery

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Former BARC CEO Partho Dasgupta admitted to ICU while in judicial custody for #TRPScam

Campaign India Team

Dasgupta was admitted to JJ Hospital in Mumbai on Friday (15 Jan)

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Editor's Picks

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Despite #TRPScam, TV remains top of mind for marketers

Eularie Saldanha

After a scandalous 2020 for the news media industry, Campaign India explores the negative impact on some channels, and broadcasters' efforts to troubleshoot

 
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We know we have to compete for users' trust: WhatsApp's Will Cathcart

Raahil Chopra

The app's head explains the policy changes, what the business is doing to retain its customers' trust and more...

 
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Creative critique from a gender lens: 4-8 January

Dr AL Sharada

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

 
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Despite my 40-year-old career, I'm a newcomer in the ad world: Anil Kapoor

Mukta Lad

Kapoor speaks to Campaign India about why he endorses the brands he does, why he enjoys working on ads, and how important it is not to take yourself too seriously

 
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