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Tuesday, 21 January, 2020
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Opinion: 20 gaps that marketers can bridge in 2020

Anjali Malthankar

The author states that brands need to step up and participate in solving real problems rather than participating and riding on them on social media

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Ketan Desai elevated as COO at Grey Group India

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Was president for North and West India prior

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Zomato eats into Uber, acquires food business in India

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The all-stock transaction gives Uber 9.99 per cent ownership in Zomato

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Turn to 'chhota Sub', indulge with the savings says Subway

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Watch the film conceptualised by Dentsu Impact here

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Amazon takes the #ClimatePledge in India

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Goes electric for delivery in India through a video featuring CEO Jeff Bezos

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Unmetric Engagement Meter: Most viewed on YouTube (1-10 January)

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Videos from Vivo, Bajaj Pulsar, Realme and more...

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WolfzHowl and Leap Frog Strategy form a strategic partnership

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The tie-up is aimed towards targetting the post-digital, integrated era of brand management

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CogMat to handle social media duties for Bisleri's Fonzo, Limonata and Spyci

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The account was won following a multi-agency pitch

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Livspace appoints Dentsu India Slingshot for digital creative mandate

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There was no multi-agency pitch involved

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iProspect India bags paid media mandate of Max Bupa

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The agency bagged the account post a multi-agency pitch.

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Editor's Picks

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Media360 India to be held on 17 March

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The knowledge-packed day will kick off with the summit, which will be followed by the awards night that honours excellence in media

 
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Talkwalker’s Battle of the Brands: Louis Vuitton Vs Prada

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A weekly round up of the action in the social media space

 
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Effies 2020: It’s a tie – McCann and Ogilvy win ‘agency of the year’

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HUL and Star India share the ‘client of the year’ title; 82.5 Communications wins Grand Effie

 
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