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Media360 India to be held on 17 March
Campaign India Team
The knowledge-packed day will kick off with the summit, which will be followed by the awards night that honours excellence in media
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Weekend Wrap: 17 January
Campaign India Team
In the news: Anker Innovations, Faber-Castell, FanCode, JK Lakshmi Cement, Monster Energy
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"There are many who are hoping AI is just a fad that'll go away"
Prasad Sangameshwaran
With the increasing usage of MarTech, "the role of marketing managers is now about metrics and strategy and not about promotions and creatives," says Rajkumar Venkatesan, professor of business administration, Darden School of Business in a conversation with Campaign India
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