"There are many who are hoping AI is just a fad that'll go away"

Prasad Sangameshwaran

With the increasing usage of MarTech, "the role of marketing managers is now about metrics and strategy and not about promotions and creatives," says Rajkumar Venkatesan, professor of business administration, Darden School of Business in a conversation with Campaign India

Rajasthan CM Ashok Gehlot's ads for coverage comment draws the ire of the Press Council

Campaign India Team

Has issued a notice to the chief secretary of Rajasthan

Adtech fuels M&A deals in 2019 as holding companies hit the brakes

Jennifer Small

Dentsu once again topped the list, but its total of 12 was far below the 34 it made in 2018, says Results International.

Dubai Lynx announces jury presidents: Valerie Pinto from Weber Shandwick India in the list

Campaign India Team

She is one of the nine jury presidents chosen from a global talent pool of leaders

Mindshare's Pallavi Vyas joins BrandStreet India

Campaign India Team

Was senior business director at Mindshare

Unmetric Engagement Meter: Twitter top 10 (1-10 January)

Campaign India Team

Posts from Vivo, Amul, Lenovo and more...

The Social Street expands outdoor offerings with The Blank Canvas

Campaign India Team

Nitin Rastogi to lead the team