Campaign India

Tuesday, 09 July, 2019

Most advertised brand in the ICC World Cup is not the most recalled

Prasad Sangameshwaran

Kamla Pasand has taken the highest number of ad insertions in the ICC World Cup so far, but its recall is much lower than brands that have taken half the number of spots

Agency of the Year 2019 opens for entries

Campaign India Team

AOY is back! Campaign is delighted to open entries for the 26th version of this prestigious awards programme, which comes with new categories and a few changes this year.

Blog: The vuvuzela dilemma

Sandeep Goyal

The author explains how the superfan grandmom of Indian cricket is faced by quite a few dilemmas as India play the semis and the finals…

Unmetric Engagement Meter: Instagram top 10 (21-30 June)

Campaign India Team

Posts from Gulf Oil, HP, U.S. Polo and more...

Ashutosh Gupta to replace Mahesh Narayanan as LinkedIn's country manager

Campaign India Team

Gupta was with LinkedIn in Singapore prior

Home Credit appoints Indigo Consulting for digital mandate

Campaign India Team

Account won post a multi-agency pitch

Promoted

Saffola tops the list of Product Of The Year 2019 winners

Campaign India Team

Awards were given out across 21 categories with Nielsen as the research partner. Campaign India was the digital partner

Editor's Picks

Budget 2019: Impact on the media business

Campaign India Team

The Government will examine suggestions of further opening up of FDI in aviation, media (animation, AVGC) and set up a TV programme targetted at start-ups

Blog: From moment marketing to momentary marketing or momentous marketing?

Sandeep Goyal

The author analyses Pepsi's move to get Charulata Patel as a 'swag star'

'Instagram is very powerful if used correctly': Katrina Kaif

Raahil Chopra

The actor who is extremely passionate about fitness has been appointed by Reebok as brand ambassador; we catch up with her to learn about the association and more...

New Business League: May 2019 update

Campaign India Team

DDB Mudra and Mindshare retain the lead

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