Campaign India

Thursday, 14 March, 2019

Affle acquires Singapore-based Shoffr

Staff Reporters

Company claims its third acquisition in 12 months completes its omnichannel consumer platform.

Opinion: Voice search optimisation is easier than you think

Prashant Deorah

The author explains how one can you tailor your voice content to rank in the high in the search results

Jayati Singh joins Tally as global marketing head

Campaign India Team

Moves from Brita Water Solutions

ICICI Lombard claps for women at the Kumbh Mela

Campaign India Team

An activation at the Kumbh Mela has been urging women to clap for good health

Unmetric Engagement Meter: Twitter top 20 (1-10 March)

Campaign India Team

Posts from Oppo, Mahindra Rise, Amul and more...

Famous Innovations bags the Sporto account

Campaign India Team

The athleisure brand was won post a multi-agency pitch

Editor's Picks

Blog: Patriotic Pulwama or populistic promotion: should Indian cricketers have donned military caps?

Carol Goyal

The author looks at why the camouflage caps worn by the Indian cricket team last week at Ranchi were perhaps avoidable

'Brainstorming is not a good thing': Sheena Iyengar, Columbia Business School

Prasad Sangameshwaran

Sheena S Iyengar, the S T Lee professor of business at the Columbia Business School spoke to Prasad Sangameshwaran of Campaign India at the sidelines of the IAA World Congress, Kochi. Excerpts from the conversation:

WARC Creative 100: FCB Ulka's 'Sindoor Khela' for TOI is ninth most creatively awarded campaign

Campaign India Team

India ranked seventh among world's most creative countries

Havas Meaningful Brands: Google and PayPal retain top spots

Campaign India Team

The study also found that consumers would not care if 77 per cent of brands disappeared

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