Campaign India

Monday, 17 September, 2018

"Localisation is the key for Snapchat in India": Imran Khan

Carol Goyal

In an exclusive interview with Carol Goyal for Campaign India, Imran Khan, chief strategy officer, Snap Inc., who was in India recently, shares some interesting perspectives and plans for Snapchat both globally, and in India.

Motivator appoints Mausumi Kar as managing director

Campaign India Team

In the past, she has been the national lead on the Google partnership for GroupM

Truecaller awards media AOR to DCMN India

Campaign India Team

The account was won following a multi-agency pitch

Omnicom Media Group and PHD launch VW-dedicated global data unit

Ben Bold

The teams will be based in four regional hubs: in London, New York, Singapore and Miami.

Apollo tyres tames the beast

Campaign India Team

Bust the Monday morning gloom with this pacy commercial conceptualised by JWT Delhi

Editor's Picks

Blog: Amul - where has the smile gone?

Sandeep Goyal

The author believes it is easy to poke fun at others. It is a different story all together when it is you that is in trouble.

Blog: Sepia-toned influence - a note on nostalgia in marketing

Aditi Anand

The author explains why nostalgia is a win win for marketers

WPP's Read: Clients are driving 'fundamental' shift in role of creative agencies

Gideon Spanier

Turning around the fortunes of WPP's traditional creative networks, Ogilvy, JWT, Y&R and Grey, is a 'business priority'.

CMO Corner: The new age consumer rules

Srinivasa Rao

In this special series, CMOs use this platform to spark a discussion and provide thought leadership.

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