Campaign India

Wednesday, 11 July, 2018

Sorrell on MediaMonks buy: "We need to be in India and probably Japan"

Gideon Spanier

In an interview with Campaign, Sir Martin Sorrell insisted his new company, S4 Capital, is listening to clients because they are "questioning" how agencies are delivering work.

Agency Report Card 2017: Famous Innovations

Campaign India Team

We assess Famous Innovation's 2017 performance in India, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

Ikea showcases offerings for India, hopes to 'make everyday brighter'

Campaign India Team

Watch the ad film conceptualised by Dentsu Impact here

Agency Report Card 2017: FCB Ulka

Campaign India Team

We assess FCB Ulka's 2017 performance in India, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

Opinion: ASCI on surrogate advertising: Too little, too late

Carol Goyal

The author reproduces an e-mail exchange with the ASCI regarding surrogate advertising during the IPL

Spikes Asia 2018: Agnello Dias and Sudeep Gohil among jury presidents

Campaign India Team

Dias will head the 'Radio and Audio' jury, while Gohil takes charge of the 'Creative Effectiveness' category

Sorrell reveals 'very different approach' with €300m MediaMonks deal

Gideon Spanier

The planned acquisition marks a spectacular return for Sorrell - just 87 days after he abruptly exited WPP on 14 April after 33 years at the helm.

Editor's Picks

Agency Report Card 2017: The unveiling

Campaign India Team

How did agencies perform in 2017 and what differentiates them from the rest

Promoted

Partner Content: Back of the net!

Campaign India Team

Celebrating the best in UK creativity at Cannes

Samsung CMO vies to make her brand more human than Apple

Robert Sawatzky

Younghee Lee's efforts to humanise Samsung aim at positioning the brand as warm, "open" and "democratic", in contrast to Apple's stark "dictated" and "elitist" approach to technology.

Ram Sehgal to be honoured with the AAAI Lifetime Achievement Award

Campaign India Team

The advertising veteran grew the JWT operations to a global scale and was associated with Contract and later, Rediffusion

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