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Wednesday, 04 July, 2018
Vodafone shows playful exchange between Viswanathan Anand and Gaurav Kapur for 'smart' plans

Vodafone shows playful exchange between Viswanathan Anand and Gaurav Kapur for 'smart' plans

Campaign India Team

Watch the ad films conceptualised by Ogilvy here

 
Samsung CMO vies to make her brand more human than Apple

Samsung CMO vies to make her brand more human than Apple

Robert Sawatzky

Younghee Lee's efforts to humanise Samsung aim at positioning the brand as warm, "open" and "democratic", in contrast to Apple's stark "dictated" and "elitist" approach to technology.

 
Opinion: Is it time to kill the consumer?

Opinion: Is it time to kill the consumer?

Aftab Kaushik

We are at a crucial moment in history and brands have a critical choice to make, says the author

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Sir Martin Sorrell's S4 Capital eyes MediaMonks as potential acquisition

Sir Martin Sorrell's S4 Capital eyes MediaMonks as potential acquisition

Gideon Spanier

Sir Martin Sorrell's S4 Capital is looking at buying MediaMonks, the Dutch-based digital content production company, as its first acquisition.

 
Tilak Doddapaneni and Rakesh Ravuri join Publicis.Sapient

Tilak Doddapaneni and Rakesh Ravuri join Publicis.Sapient

Campaign India Team

Doddapaneni moves from Tesco while Ravuri was at Amazon

 
Unmetric Engagement Meter: Twitter top 20 (21-30 June)

Unmetric Engagement Meter: Twitter top 20 (21-30 June)

Campaign India Team

Posts from Sundirect, BookMyShow, Durex and more...

 

Editor's Picks

New Business League: May 2018 update

New Business League: May 2018 update

Campaign India Team

Dentsu x and Ogilvy maintain their lead

 
Global: Vodafone brings digital media-buying in-house in pioneering move

Global: Vodafone brings digital media-buying in-house in pioneering move

Gideon Spanier

Vodafone will hire its own biddable media teams in each of its local markets, including the UK, Germany, Italy, Spain and India, in a move that could reduce the role of its existing media agency, Wavemaker, by nearly a quarter.

 
Opinion: India does its bit for 'Brand Cricket'

Opinion: India does its bit for 'Brand Cricket'

Carol Goyal

The author is currently in Dublin, and reports post the India-Ireland T20 game

 
Blog: Of Lions and Rosé; season one finale

Blog: Of Lions and Rosé; season one finale

Abhinay Bhasin

Abhinay Bhasin's insights on the final day at the Cannes Lions International Festival of Creativity 2018

 
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