View from Nepal: An innovation that packs a punch

Ujaya Shakya

The author talks about a unique promotion that could give the print media a much needed booster shot

Publicis Media acquires Ecosys OOH

Campaign India Team

The acquisition will help Publicis Media consolidate its presence in the growing OOH segment

M&C Saatchi acquires Scarecrow Communications

Campaign India Team

The acquisition will provide the Indian agency enhanced access into areas like mobile, entertainment and sports.

I-Com Global Summit 2018: 'Boost' market share with a 'Krispy' presentation

Campaign India Team

Mindshare's chief product officer for South Asia, MA Parthasarathy presented the two cases for the brands from GSK and HUL

I-Com Global Summit 2018: How Pizza Hut used data to get USD 2.7 mn incremental revenue

Raahil Chopra

Co-founder and CEO of Single Interface presented the case study at the I-Com Global Summit in San Sebastian

'I never got into the situation where I had to turn down brands': Jonty Rhodes

Raahil Chopra

We spoke with the ex-South African cricketer about brand endorsements and more on the sidelines of Goafest

Haier takes a clean swipe at the competition

Campaign India Team

Watch the film made by Zero:Zero creative solutions here

Partner Content: Tetley's latest campaign promotes positive health with green tea

Campaign India Team

Watch this latest TVC by Tetley featuring Deepika Padukone, perfectly describing eating habits and a way to cleanse.