Campaign India

Thursday, 15 February, 2018

Mallikarjun Das to move on from Starcom

Campaign India Team

Had joined the agency as CEO in 2011

A CNY resolution for agencies: Be more like dogs

Andrew Johnston

In the upcoming year of the dog (and in any year), agencies would do well to cultivate the qualities humans admire in canines.

From a lovestruck postman to tales of jealousy: how brands shared the love for Valentine's Day

Campaign Staff

Campaign showcases the best of brand marketing stunts and ad campaigns for Valentine's Day.

Triton Communications launches ZtoA Marketing Solutions

Campaign India Team

Headed by Preeti Sawarkar it will focus on creative solutions for BTL, rural marketing and events

Social Kinnect ropes in Punkaj Saini as business head

Campaign India Team

He will head the agency's Delhi office

Editor's Picks

GroupM AdEx forecast: Achhe din for Indian advertising

Campaign India Team

Beating the blues of 2016 and 2017, the year is expected to see the revival of advertising fortunes

Gunn 100: Four Indian campaigns in the top 100

Campaign India Team

Indian agencies McCann Mumbai, Taproot Dentsu, BBDO Mumbai feature in the Gunn 100, a global index of creative excellence

Opinion: How to create engaging content around Women's Day for personal care brands

Darsana Vijay

The author lists the dos and don'ts for brands ahead of Women's Day

Dave Trott's blog: Move the problem up the list

Dave Trott

The author explains what one can do to change the perspective and make something unimportant very important.

'Some re-evaluation of content is happening in Tamil Nadu': Sudhanshu Vats

Prasad Sangameshwaran

In an exclusive conversation with Campaign India, Sudhanshu Vats, group CEO, Viacom 18 speaks about how the viewer's willingness to change could work in favour of Colors Tamil

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