GroupM AdEx forecast: Achhe din for Indian advertising

Campaign India Team

Beating the blues of 2016 and 2017, the year is expected to see the revival of advertising fortunes

'Some re-evaluation of content is happening in Tamil Nadu': Sudhanshu Vats

Prasad Sangameshwaran

In an exclusive conversation with Campaign India, Sudhanshu Vats, group CEO, Viacom 18 speaks about how the viewer's willingness to change could work in favour of Colors Tamil

Britannia showcases 'Power of a Good Choice' through series of 'Expectation Vs Reality' situations

Campaign India Team

Watch the digital film conceptualised by J Walter Thompson here

Dave Trott's blog: Move the problem up the list

Dave Trott

The author explains what one can do to change the perspective and make something unimportant very important.

Isobar to handle digital for Grohe and American Standard

Campaign India Team

The agency won the account following a multi-agency pitch

Milind Pingle joins Cargill Foods as director, sales and marketing

Campaign India Team

Moves from BCCL where he was director response

TBWA\ launches Disruption Consulting in India

Campaign India Team

Disruption Consulting looks to 'solve significant business problems and unlock growth strategies for brands in 21st century'