Campaign India

Friday, 01 December, 2017

The young and dissatisfied: Hansa Cequity report on CX

Campaign India Team

Are you geared up for the customer experience challenge in 2018 and beyond? Excerpts from a Hansa Cequity study

Shell turns to music to communicate with younger generations about clean energy

Emily Tan

The song of choice is 'On top of the world' by Imagine Dragons and stars Monali Thakur from India and four other global artists.

Weekend Watch: DHL takes advantage of soccer coach rivalries

Campaign India Team

Watch the films conceptualised by Williams Lea Tag India here

Weekend Laugh: Producer's Diary by Dalbir Singh

Dalbir Singh

Kiss films' co-founder and managing partner continues with his sketches for Campaign India

T.O.M. Tweets

Campaign India Team

Some tweets that caught our attention this week

Weekend Wrap: 1 December 2017

Campaign India Team

In the news: ASCI, Dentsu Webchutney, Gutenberg, Milestone Brandcom, MindShift Interactive

Editor's Picks

New Business League: October 2017 update

Campaign India Team

Wavemaker replaces Havas at the top of the media agency list while JWT continues leading the creative agencies

"F1 takes the environmental challenge extremely seriously": Mark Gallagher

Prasad Sangameshwaran

When everyone is busy debating about the new Formula 1 logo, Campaign India takes a look at the future of the sport.

Martin Lindstrom: "The most accurate forecasters depend on both big and small data."

Prasad Sangameshwaran

In the age of big data, small data is the foundation for breakthrough ideas or transformative ways of turning around brands, Martin Lindstrom tells delegates at AdAsia 2017

'Be connected. You never know what life brings you': Mika Hakkinen

Raahil Chopra

We catch up with the two-time F1 world champion to learn more about 'Brand Hakkinen' and how he keeps that alive, along with his take on social media, the Indian Grand Prix and more…

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